Apple Retail Stores to Offer Third-Party Accessories in New Apple-Style Packaging

[HenryDJP]

When has an Apple Store ever looked that empty?

 

[MH01]

Hmmm not sure about this. So the same accessories, having new packaging just for the Apple Store. How is this good for the enviroment? Just so it looks good in an Apple Store . As someone mentioned above, just putting lipstick on a pig.

I'd prefer these accessories are not mistaken as apple accessories!

 

[citysnaps]

nope not confused. Maybe your labling / writing is the problem
see what I did there haha

edit - I see you went back to edit your post so you don't look so stupid. Nice one. Not.

I added for clarity so you wouldn't be confused.


"Not." High school?

 

[HenryDJP]

Cue the people who refuse to accept that marketing and design are important, yet are owners of multiple Apple products and don't realize the irony.

And where is the irony? People buy Apple products hopefully for the product itself, not because the packaging and marketing was so amazing. If that's the case then that's pretty shallow and wasteful.

 

[andy9l]

Cue the people who refuse to accept that marketing and design are important, yet are owners of multiple Apple products and don't realize the irony.

This is diluting the brand though, no?

It becomes, 'well it looks like an Apple product, but I can't be sure unless I read the back' vs. 'THAT is an Apple product', from several metres away.

I'm no brand expert, mind you. Just seems strange to heavily associate the best brand in the world* with nobody brands, deemed to offer much lower quality products - such as Logitech.

* Apparently

 

[MH01]

Would I sound foolish for thinking that Apple retail stores have become almost too upmarket? I know, high standards are something that every company aspires for, but to me they're just so sterile and unfriendly (that applies to both the staff and the surroundings).

I'm from U.K - would love to hear others thoughts.

I find the London stores to be a tourist attraction, well Covent Garden and regent street.

I find the stores a bit pointless, recently everytime I have gone in to have a look at a new product , which in this case was the MB, they did not have any instore for 2 weeks. And I find the staff actively push you to buy online.

 

[andy9l]

I find the London stores to be a tourist attraction, well Covent Garden and regent street.

I find the stores a bit pointless, recently everytime I have gone in to have a look at a new product , which in this case was the MB, they did not have any instore for 2 weeks. And I find the staff actively push you to buy online.

That is only the MacBook.

Just pop down to Oxford Street John Lewis - five minute walk from Regent Street Apple Store. They've had all models regularly in stock since early May when I picked mine up. Extra year warranty too.

 

[MH01]

That is only the MacBook.

Just pop down to Oxford Street John Lewis - five minute walk from Regent Street Apple Store. They've had all models regularly in stock since early May when I picked mine up. Extra year warranty too.

I prefer to buy in the Apple Store as I get a discount and 14 day return policy.

 

[nocturnum]

Next: Dresscode


"I am thinking of earlier times."
- Ludwig Beck

 

[Benjamin Frost]

Balmy move by Apple.

What on earth is wrong with a little colour? They are becoming more totalitarian by the day. Dictating the packaging for third parties is creepy.

Perhaps next time I have a dinner party, I’ll suggest to my guests that they all dye their hair blonde so as to fit in with my yellow curtains. Dinner will consist of macaroni cheese followed by white chocolate Magnums, accompanied by Avocat. I'm sure they'll be delighted.

 

[peterh988]

Lol @ that one customer in that store being grilled and surrounded by 4 employees in a candid stance.

Looks like a Kraftwerk album cover.

 

[Benjamin Frost]

When has an Apple Store ever looked that empty?

The day they brought out the Apple Watch.

 

[webbuzz]

Hmmm not sure about this. So the same accessories, having new packaging just for the Apple Store. How is this good for the enviroment? Just so it looks good in an Apple Store . As someone mentioned above, just putting lipstick on a pig.

I'd prefer these accessories are not mistaken as apple accessories!

It's common practice for retailers to have packaging requirements. Some retailers create and package products themselves, and the manufacturer pays the cost to do so. Usually with co-op funds, but not always.

 

[Apple Knowledge Navigator]

Balmy move by Apple.

What on earth is wrong with a little colour? They are becoming more totalitarian by the day. Dictating the packaging for third parties is creepy.

Agree totally. My favourite Apple Store era was, unsurprisingly, when it all kicked off:

 

[sickducker]

Apple is like the only tech company we would even think about this.

 

[MH01]

It's common practice for retailers to have packaging requirements. Some retailers create and package products themselves, and the manufacturer pays the cost to do so. Usually with co-op funds, but not always.

All the tech gear I have bought, I have never seen different packaging. Not saying it does not exist, just have not seen it myself.

 

[webbuzz]

All the tech gear I have bought, I have never seen different packaging. Not saying it does not exist, just have not seen it myself.

It isn't always tech gear, Costco and Sam's Club are two examples of retailers that package non-tech items. In my experience with a former employer, a consumer electronics company. Carriers, big box, online, and clubs had their own requirements.

 

[MH01]

It isn't always tech gear, Costco and Sam's Club are two examples of retailers that package non-tech items. In my experience with a former employer, a consumer electronics company. Carriers, big box, online, and clubs had their own requirements.

Fair enough, I think I only paid attention to tech purchases I guess I have never really paid attention to other packaging, thanks for the heads up, appreciated.

 

[slicecom]

This is diluting the brand though, no?

It becomes, 'well it looks like an Apple product, but I can't be sure unless I read the back' vs. 'THAT is an Apple product', from several metres away.

I'm no brand expert, mind you. Just seems strange to heavily associate the best brand in the world* with nobody brands, deemed to offer much lower quality products - such as Logitech.

* Apparently

I think you may be right about brand dilution.

 

[Iconoclysm]

Cue the people who refuse to accept that marketing and design are important, yet are owners of multiple Apple products and don't realize the irony.

Not sure what you're trying to get at with this but packaging has many more functions than just marketing and design.

 

[JeffyTheQuik]

Looking forward to seeing the Microsoft packaging in the Apple Store.

Talk about clash of cultures...

 

[Daalseth]

That picture of the Upper East Side store makes me think of a Twilight Zone or Outer Limits story with Androids.

Which if you think about it is bloody ironic.

 

[JeffyTheQuik]

This woman, being simultaneously ignored by 2 employees, and being checked out by the other 2...

 

[Daalseth]

Seriously he's right - when you deal with the general public on a daily basis you realise that you cant even over simply things to the point of patronising them. You can't patronise them, they're literally morons. If you think you've over explained something multiple ways, they'll still find a way not to understand it.

We are a manufacturer of custom systems. This morning I got a call from a customer who we'd shipped to last week. He could not make it run. After debugging it with him for a few minutes I realized that he had logged in as User not Administrator. The instructions say 1: Power on system. 2: Log on as Administrator using **** as the password. We had taped a copy of this page from the manual to the keyboard so he could not miss it. But he did.

 

[JonneyGee]

There's no way that picture from the Manhattan store is legit. If it's anything like the Apple Stores here in Nashville, it needs about 300 more people in it.