Apple Revises "What Makes An iPhone An iPhone" Ads

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 2, 2011.

  1. MacRumors, Aug 2, 2011
    Last edited by a moderator: Aug 2, 2011

    macrumors bot

    MacRumors

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    #1
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    Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

    The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

    The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

    The new ad:


    Thanks Jacob!

    This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

    Article Link: Apple Revises "What Makes An iPhone An iPhone" Ads
     
  2. macrumors 601

    macduke

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    #2
  3. ItsNick, Aug 2, 2011
    Last edited: Aug 2, 2011

    macrumors newbie

    ItsNick

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    #3
    I think I've seen these... It's deja vu all over again.
     
  4. macrumors regular

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    #4
    I've used both apps/features mentioned in the 2nd video and they're both really cool. Yes, I know the Delta thing works on android too. Anyway, you can fly completely paperless. No itineraries/tickets/boarding passes. This combined with TripIt makes traveling much more organized and much less stressful.
     
  5. macrumors 601

    macduke

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    #5
    If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

    So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.
     
  6. Contributing Editor

    jlgolson

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    #6
    Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.
     
  7. macrumors 6502a

    Alchematron

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    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1_2 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7D11 Safari/528.16)

    One more thing

    Where's my bigger screen?
     
  8. macrumors newbie

    ItsNick

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    #8
    If you don't get, well, you just don't get it. :D
     
  9. macrumors 601

    macduke

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    #9
    So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

    Truly earth shattering breaking news.
     
  10. macrumors 6502a

    Btrthnezr3

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    #10
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

    Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.
     
  11. macrumors regular

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    #11
    Hopefully they'll change their in-store banner-ads as well.
    As of a weekend ago they said "iPhone 4, Nothing else is an iPhone".

    .... not a 2G, 3G, 3GS..... or non apple products either.
     
  12. macrumors 65816

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    #12
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

    Your posts in this thread, on the other hand, do come across as truly pointless.
     
  13. macrumors 6502a

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    #13
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    I am away so I did not know. This change had to be done the first day. That was the worst tagline ever!
     
  14. macrumors 68000

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    #14
    "If you don't have an iPhone, screw you."
     
  15. macrumors regular

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    #15
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A5274d Safari/7534.48.3)

    Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.
     
  16. macrumors G5

    nagromme

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    #16
    Yes, it really stood out. Bad wording, and right at the end! Worth the revision.

    Now, for radiating smug obnoxiousness, it’s hard to match the Terminator-themed Droid ads aimed at 11-year-old boys :p But at least those crack me up, in a so-bad-it’s-good way. Whereas Apple’s tagline was irritating without even being worth laughing at.
     
  17. macrumors 65816

    kny3twalker

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    #17
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_8 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8E401 Safari/6533.18.5)

    Why not use "So what makes an iPhone, an iPhone"? Instead of continuing to use if you don't have an iPhone, you don't have _.
     
  18. macrumors member

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    #18
    This is a welcome change, but I think the iPad 2 ads are nicer :)
     
  19. macrumors 65816

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    #19
    As an advertiser, I liked the old tagline.
    A hard-hitting barb that still maintained a little subtlety.
     
  20. macrumors 6502a

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    #20
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    The old ad came off awfully smug, these sound much better.
     
  21. macrumors 65816

    Yumunum

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    #21
    I realize the old ad was smug, but I actually thought it was more brilliant...

    It just kinda puts that bug in average consumers heads, the idea of the iPhone being the best and only choice. Trust me, so many people are like that. Anyone know what I mean here?

    I couldn't care less about the fandroids it could've insulted. It's marketing. If you really think your OS is the best you shouldn't care. Those "iDon't" Droid commercials didn't bother me.
     
  22. macrumors newbie

    SoftDel

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    #22
    Much nicer ad, perhaps my mum's opinion will change

    The ad insulted not just the fandroids but everyone who didn't have an iPhone, because of that ad, my mum decided she would never get an iPhone.
     
  23. macrumors 65816

    Yumunum

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    #23
    It insulted your mom? Idkw but that seems a little odd... Not an insult to your mom btw. It just kinda surprises me.
     
  24. macrumors 68000

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    #24
    You're not Charles Starrett from iLounge, are you? If not, please don't start copying his writing style by putting "notably" in at least one sentence in every paragraph, especially where the subject's not actually that notable. ;)
     
  25. macrumors 68040

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    #25
    Exactly, whenever I saw the old version in a (movie) theatre, there was an almost embarrassing silence from the audience. Maybe these missteps happen when Steve Jobs isn't overseeing everything anymore.
     

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