Apple Running New Celebrity Television Ad Featuring Martin Scorsese

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 23, 2012.

  1. macrumors bot

    MacRumors

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    #1
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    Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to reschedule appointments, find where a friend is, and see how traffic is in Manhattan.

    The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.

    Thanks Sean!

    Article Link: Apple Running New Celebrity Television Ad Featuring Martin Scorsese
     
  2. macrumors 6502

    Joined:
    Jun 1, 2010
    #2
    C'mon Apple, enough with the 4S ads!

    Concentrate on getting that new iPhone you have in the pipeline in our hands ASAP! :D
     
  3. macrumors newbie

    Joined:
    Oct 5, 2011
    #3
    The commercial featured Zooey whatshername, not Katy Perry (unfortunately for eye candy purposes).
     
  4. macrumors member

    choffy

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    Glendale, AZ
    #4
    Katy Perry? Seriously? I'm not very good with celebrities either, but even your link for her name says it's Zooey Deschanel.
     
  5. macrumors G5

    Macman45

    Joined:
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    #5
    If only siri actually DID work that way....It's a feature I very rarely use now..It's so crippled in the UK that it's pointless.

    Hopefully, the extended coverage promised for IOS6 will actually make it useful. Funny ad though!
     
  6. jnc
    macrumors 68020

    jnc

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    #6
    "Sequences shortened. Like, really really shortened."
     
  7. macrumors G5

    Joined:
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    #7
    It's obviously not the Scorsese Director's Cut. That commercial would have been an hour.
     
  8. macrumors newbie

    Joined:
    Feb 18, 2012
    #8
    Not Katy Perry

    I thought I missed an Apple commercial featuring Katy Perry! Two of my favorite things together, both delicious eye candy!:D:apple:
     
  9. Contributing Editor

    jlgolson

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    #9
    Hey, you're right! Sorry, my brain is melted apparently!
     
  10. macrumors member

    Joined:
    Mar 10, 2012
    Location:
    Australia
    #10
    Is is me or is the traffic feature only available on iOS 6? Seems weird to mention this in an ad before it ships.

    ----------

    Why would Apple use celebrities in their ads? Surely they wouldn't need them: They're Apple!
     
  11. macrumors member

    devilbond

    Joined:
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    #11
    Ah, the magic of cinema.
     
  12. macrumors 6502a

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    AU
    #12
    Doubling down on poorly-received ads: welcome to the post-Jobs Apple.
     
  13. macrumors 603

    marksman

    Joined:
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    #13
    Having the director of the greatest movie of all time is a get.
     
  14. macrumors 6502a

    hobo.hopkins

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    #14
    I like these ads. They might not reflect actual world usage for everybody, but they are entertaining.
     
  15. macrumors 6502a

    Joined:
    Oct 30, 2011
    #15
    These would work much better if he didn't have to hold anything in his hand.

    Details, details...
     
  16. macrumors 6502a

    Natesac

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    #16
    So when he moves his 4'o clock from 4 pm to tomorrow, who calls the person/people he had the meeting/appointment with to reschedule?
     
  17. macrumors 6502

    iPusch

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    #17
    thats my fav of the celebreties so far :D really funny :apple:
     
  18. macrumors 68030

    gibbz

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    #18
    Actually, they have been well-received ... at least early on.
     
  19. macrumors 68030

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    #19
    I'd like if they made one with the fictitious writer Yuri Testikov of Seinfeld fame. Martin Scorsese was far too tolerant of all that beeping.
     
  20. macrumors newbie

    Joined:
    Sep 8, 2007
    #20
    though apple fanboy that i am, i must call foul on this one... as a NYC resident, I promise you... Siri in midtown Manhattan is completely useless, especially on AT&T... a more realistic commercial would have been filled with her saying "I'm really sorry about this..."
     
  21. macrumors 6502

    Joined:
    Nov 10, 2011
    #21
    These celeb/siri ads are really horrible. Especially knowing full well Siri doesn't work anywhere near as smoothly as portrayed in these ads. Just love how that little disclaimer "sequences shortened" flashes so quickly in ever so faded font. Borderline false advertising at best.
     
  22. macrumors newbie

    Joined:
    Jul 23, 2012
    #22
    These are not Apple commercials

    Please forgive me for stating the obvious, but this series of Siri commercials are not Apple commercials - i.e. made by Apple, Inc., but they are AT&T commercials. It seems to me AT&T is free to misrepresent the actual user experience, if they choose to.
     
  23. macrumors G3

    charlituna

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    Location:
    Los Angeles, CA
    #23
    marketing and engineering at not the same staff so they can do both.

    And even if they were not doing these ads it doesn't mean you'd get the phone any faster. They will release it when they want and only when they want. Nothing, not even a dying CEO changes their time tables (which is probably how Steve wanted it)
     
  24. macrumors G5

    jav6454

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    #24
    What's with all the celebrities....
     
  25. macrumors G4

    Small White Car

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    #25
    "Ahh, it's not Rick."

    I love it.
     

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