Apple Runs New Ad Focusing on the iPhone's Camera

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 25, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple started running a new iPhone ad this evening called "Photos Every Day". The ad is a departure from recent iPhone advertising, focusing on people actually using the phone, rather than just the phone itself.

    In a series of colorful shots, the iPhone is used to take photos and videos on a hike, a run, at the beach, on a walk, and more. The spot shows users editing their photos and using the iPhone's panorama feature, as well as its LED flash.
    The ad finishes with the above quote, likely referring to statistics from Flickr that show the iPhone as the most popular camera on the service. Three of the top four most popular cameras on Flickr are iPhones and Apple has put a lot of effort into improving the camera in the iPhone over its past few iterations.

    Apple's most recent iPhone ad campaign used a series of words flashing across the screen to showcase a number of different iOS apps.

    Article Link: Apple Runs New Ad Focusing on the iPhone's Camera
     
  2. macrumors 6502

    Joined:
    Apr 26, 2011
    #2
    bududubudbudububdubduhbduhbdubhudhbudhbdDUM "CAMERA"
     
  3. macrumors 68020

    Xavier

    Joined:
    Mar 23, 2006
    Location:
    Columbus
    #3
    I've been pleased with my iPhone 5's camera.

    One editing app, Afterlight, to fix what isn't right.
     
  4. macrumors 6502

    Joined:
    Mar 12, 2012
    #4
    I miss there old ads when they were really creative! This was just fair honestly.
     
  5. macrumors 68030

    haruhiko

    Joined:
    Sep 29, 2009
    #5
    should've included the blurry and misty photos of the Samsung Galaxy S4 from Ars Technica's review:

    [​IMG][​IMG]
     
  6. macrumors regular

    Joined:
    Feb 24, 2010
    Location:
    Sydney, Australia
    #6
    I just stopped looking forward to WWDC...highly doubting anything interesting will come if they are still creating new iPhone 5 advertisements.

    Don't get me wrong, it's a great camera. But they don't commonly advertise their products this close to a new placement.
     
  7. StealthGhost, Apr 25, 2013
    Last edited: Apr 25, 2013

    macrumors regular

    Joined:
    Oct 13, 2010
    #7
    Very well made ad except the message just plain sucks

    More work is done on PCs than any other computer. Guess that makes them better? No. Tell us why we should be one of those people taking pictures with the iPhone.
     
  8. macrumors 68030

    haruhiko

    Joined:
    Sep 29, 2009
    #8
    How can you expect Apple to release a new iPhone just 8 months after the iPhone 5?
     
  9. macrumors G4

    daneoni

    Joined:
    Mar 24, 2006
    #9
    Well its the truth. The only camera really superior to the iPhone's is the 808 PureView...even to date.
     
  10. macrumors 65816

    Joined:
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    Location:
    Sydney, Australia
    #10
    This is a great ad, more of this please.
     
  11. macrumors 65816

    Joined:
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    Location:
    Canada
    #11
    iphone camera ftw!
     
  12. macrumors 6502a

    yanksrock100

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    Oct 30, 2010
    Location:
    San Diego
    #12
    Much better than the recent ads! This has a classy Apple feel, I like it
     
  13. macrumors 65816

    Joined:
    May 20, 2008
    #13
    This ad is fantastic. Apple is the only technology company that I know of that can tie emotion to its products.
     
  14. macrumors 6502a

    Joined:
    Jul 2, 2010
    #14
    Apple commercials went downhill ever since Justin Long!!!....
     
  15. macrumors member

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    Jul 16, 2010
    Location:
    Los Angeles, CA
    #15
    Love the background music. Simple, yet effective.
     
  16. macrumors 6502a

    east85

    Joined:
    Jun 24, 2010
    #16
    I really like this one, apple should stick with this sort of campaign.
     
  17. macrumors G5

    Rogifan

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    Nov 14, 2011
    #17
    Nice. No shouting this time. :)
     
  18. macrumors 68020

    XboxMySocks

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    Oct 25, 2009
    #18
    So you're going to compare a phone released half a year ago to one released a few weeks ago? In that case...
     
  19. macrumors regular

    Joined:
    Jun 12, 2005
    #19
    Sort've agree with you here. The ad was beautifully shot and pieced together, but the message at the end lacked the sentiment of the ad.
     
  20. macrumors member

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    Feb 11, 2010
    #20
    I really liked it until the narrator started speaking. It would have been great to just end it with the Apple logo and no voice over.
     
  21. macrumors 6502

    ck2875

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    Location:
    Whitechapel
    #21
    I liked this advertisement a lot. It is so much better than the quickly flashing words, followed by a shouted word advertisements.
     
  22. macrumors 68030

    haruhiko

    Joined:
    Sep 29, 2009
    #22
    Yes, because the camera of a phone released half a year ago by the doomed and un-innovative Apple is still better than the camera of the new shiny Jesus phone from the almighty Samsung.
     
  23. macrumors regular

    Joined:
    Jun 12, 2009
    #23
    Dunno who is behind this ad, but it might be the best ad for an Apple product in a while. Well done.
     
  24. macrumors 6502a

    bwillwall

    Joined:
    Dec 24, 2009
    #24
    They never once mentioned iPhone 5. Just iPhone. They also focused on the photos and people so much more than the device that I wouldn't be too worried.
     
  25. macrumors 65816

    kjs862

    Joined:
    Jan 21, 2004
    #25
    Like this one a lot!
     

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