Since the Ti PowerBook until the new G5 and the new TV ad Apple has been leaving the "Think Different" personality to mask Apple products with a PC look a like. The design of the most popular Apple product would fall more in to an evolution of a PC enclosure rather of what we would expect of the so "different" industrial designs Apple would use in its products. The only original design out there is the new iMac but all the portables and now the PowerMacs are not "visually challenging" the regular PC consumer, the opposite, they looks a look like a very sophisticated PC design to make them acceptable to the eye of those PC consumers. The old days of the sophistication of the old G3 enclosure, the Cube, the Pismo line, the first generation iMac, even the first iBooks are gone (to the neutral look of the iPod). All we may expect from the industrial designers are gonna be PC look a like computers, no more games, no more creativity just square silver boxes with one or two things, very minimalist so nothing is compromised and more people can accept them. Even the new TV commercial is mean for the PC market, it is brown, messy, like a regular home PC desk, not touching too much the Mac aspect of the product, they want to make the consumer believe that is a "PC" they are getting. ¿And the environment? a house, not a office or a white backgrond, a house, inside, Apple wants to start people getting the computer for their homes, later on, to the office. The "Think Different" Apple design era has changed to a "Look a like".