Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise

Discussion in ' News Discussion' started by MacRumors, Jan 3, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Amid rumors of a larger "iPad Pro" perhaps arriving in 2014 with a larger display in the range of 12-13 inches, Evercore analyst Patrick Wang yesterday released a research report indicating that supply chain sources are indeed supporting the circulating claims.

    According to Wang's sources, Apple is looking to launch a 12-inch iPad in the fall of this year, targeting enterprise with a new "hybrid" device intended to bridge the gap between tablets and notebooks. Wang believes that the larger iPad will unsurprisingly also include a new A8 processor from Apple that may be a quad-core chip, as well as increased storage.
    Wang points out that bill-of-materials estimates peg the cost of the Intel processors used in the MacBook Air in excess of 20% of the machine's cost, while the ARM processors used in Apple's iPad represent only about 5% of total cost for high storage capacity models. The much lower pricing for Apple's A-series chips could allow the company to pose a serious threat to the business notebook market for those applications where a new and larger iPad would be appropriate.

    In his note, Wang points out that Apple faces two primary challenges in penetrating the enterprise notebook market with a larger iPad. The first is storage capacity, with the current iPad maxing out at 128 GB, while the second is support for the full Microsoft Office suite that is entrenched in the enterprise market. Microsoft has been reported for some time to be working on a version of Office for iPad, and the most recent reports have indicated that it could arrive in fall of 2014 following completion of the "Touch First" interface for Windows earlier in the year.

    Article Link: Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise
  2. ashwin4 macrumors member


    Aug 15, 2013
    In the midst of it
    Just have to say this, nothing relevant, but I love iPads :apple::D
  3. Goldfrapp macrumors 68040


    Jul 31, 2005
    I don't get it, is it 12 inches or the much-rumored 12.9 inches??

    Huge difference.
  4. Atrin1 macrumors regular

    Oct 4, 2012
  5. MacHumors macrumors member

    Oct 16, 2013
    A Kind of Alaska
  6. wiz329 macrumors 6502a

    Apr 19, 2010
    I can't take any source seriously whose name is Wang.

    I just start laughing.
  7. JackieTreehorn macrumors 6502

    May 22, 2005
    Or this.

    Attached Files:

  8. goodcow macrumors 6502a

    Aug 4, 2007
    Tim Cook strikes again!
  9. AngerDanger macrumors 68020


    Dec 9, 2008
    What do Klingons and Apple have in common?

    They're both targeting launches that focus on Enterprise.
  10. 4nNtt macrumors 6502

    Apr 13, 2007
    Chicago, IL
    It would be interesting if they could make an iPad with a builtin keyboard that slides out and pivots. If the batteries were in the keyboard section to change the weight distribution, it might work. The problem with all of the other hybrid tablet/laptops is that they are unbalanced with too much weight in the screen. Usually they have some sort of awkward kickstand to hold up the display. I bet they would need liquid metal to make a hinge strong enough for a complex sliding and pivoting keyboard... The combo might work if done right and Apple only does something if they can do it right. Of course a bigger iPad or a chrome book like device that runs iOS may make sense too.. They are getting lighter. It may be time to increase the size. Bigger iPads mainly didn't make sense before because they would be too heavy.
  11. Santabean2000 macrumors 68000


    Nov 20, 2007
    Make that CPU a quad and they have a winner; the laptop replacement is almost upon us!
  12. AutoUnion39 macrumors 601


    Jun 21, 2010
    I'm curious as to the price of a 12inch iPad. It would be dangerously close to the MBA.

    They would have to lower the prices of the regular iPads across the range and slot the 12inch at the top.

    If the iPad Mini became $199 regularly, the rest of the industry would be in a world of hurt.
  13. -AG- macrumors regular


    Jan 24, 2010
    Seriously, Patrick Who???

    Just because an analyst puts out a report, doesn't mean it's news worthy or accurate.

    As off his claim about the cost of the processors. That's like saying the Mustang has a V8 motor that is more expensive than the one in a Hyundai I30.
    The % difference to capacity of the storage in the device means nothing when the actual use of the device is different.
  14. abowlby macrumors member


    Oct 7, 2013
    Eastern US
    I thought that Tim Cook made it abundantly clear that Apple wouldn't be heading in the "Surface direction" with their product line, because it ends up compromising both tablets and laptops when you do so. I swear he said that during the Mavericks unveil back in June or July.
  15. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    I don't want it I'm happy with the 9.7 inch the air has
  16. V.K. macrumors 6502


    Dec 5, 2007
    Toronto, Canada
    "2-1 hybrid"?! seriously? another analyst blowing smoke and reading tea leaves. what OS is this supposed to run? OS X? ZERO chance of that as OS X is absolutely not optimized for touch. ios? we already have that. so what's with this 2-1 crap?
  17. mdelvecchio macrumors 68030


    Sep 3, 2010
    nope. not. gonna. happen.



    yeah dude -- no 13-year-olds have been cracking that stupid joke for the past few years or anything. nope, no sir, completely original....

    and people wonder why techies are regarded as socially challenged, dateless mouth-breathers.
  18. osx11 macrumors 6502a

    Jan 16, 2011
    Who knows what Ive is going to do to OSX this year.
  19. lewisd25 macrumors 6502a

    Jul 6, 2007
    You guys misunderstood the meaning of 2-1 Hybrid:

    2gb - 1gb = 1gb RAM

  20. macrumors 6502a

    Nov 10, 2006
    It'll be very interesting if a directly enterprise focused iPad release by Apple gives Microsoft pause in releasing Office for iOS. On one hand, it could be taking advantage of the inevitable. On the other, it could be handing Apple the keys to Microsoft's enterprise kingdom.
  21. Krazy Bill macrumors 68030

    Krazy Bill

    Dec 21, 2011
    Tim Cook: Hey Microsoft! Hurry with that version of Office for our device that we hope will kill yours and every other windows tablet out there.

    Yeah right, that'll happen now. Geezus, Analysts are really stoopid.

    Apple better polish up their PlaySkool version of iWork.
  22. kas23 macrumors 603


    Oct 28, 2007
    Apple needs to realize that spin-offs of old, but successful, products does not equate to progress, innovation, or growth.

    That said, there is a need for this product. I don't think these will be aimed at consumers, nor as a portable, but rather at the service industry who use iPads as "cash registers" or the like.
  23. robertjamesm macrumors newbie

    Apr 4, 2012
    Fix iOS 7 first!

    Buggy as hell!
    crashes all the time!
  24. kas23 macrumors 603


    Oct 28, 2007
    iOS 8 runs like **** on these!

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