Apple Sets New High with 53.3% of U.S. Smartphone Market, Android Holds Strong in Europe

Discussion in ' News Discussion' started by MacRumors, Dec 21, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Last month, research firm Kantar Worldpanel reported that Apple had retaken the lead in U.S. smartphone sales from Android over the August-October timeframe, topping Android by a 48.1%-46.7% margin on the strength of the iPhone 5 launch.

    At the time, the firm suggested that Apple's share would continue to rise as the 12-week window of sales data shifted to include the iPhone 5 for its entirety, predicting that Apple would set a record high for market share within the following two periods.

    Kantar Worldpanel has now released its data for the September-November period, and Apple has indeed set a record high with 53.3% of the market. Apple's share is up dramatically from 35.8% in the same period last year, although the iPhone 4S did not launch until later in the corresponding timeframe.
    Apple continues to fare less well in Europe, where even with growth of 2.5 percentage points year-over-year to reach 25.3% of the market, Android has surged farther ahead with a 9.2 percentage point gain and now holds 61% of the market.

    Among the markets tracked by Kantar Worldpanel, Apple's best performance was in the United States, while its worst performances were in Brazil, Australia, Spain, and Italy, all countries where it lost share over 2011.

    Article Link: Apple Sets New High with 53.3% of U.S. Smartphone Market, Android Holds Strong in Europe
  2. bmunge macrumors regular

    Mar 7, 2012
    Gained nearly 20% of the market share in the last year... Wow.
  3. Blomkvist macrumors member


    Jan 8, 2012
    North Carolina
    Anyone reckon that Apple stock price will start to "rebound" now?
  4. JAT macrumors 603

    Dec 31, 2001
    Mpls, MN
    Meh. Statistics may not lie, but you sure can make them say whatever you damn well please.
  5. Jaro65 macrumors 68040


    Mar 27, 2009
    Seattle, WA
    What the heck is Bada and why is it even tracked?
  6. TC03 macrumors 65816

    Aug 17, 2008
    The difference between US and Europe can be addressed to subsidizing, I think in Europe the price difference between iPhone and high-end devices from competitors is >€200,- while in the US it's no more than $100 (€80). Give or take.

    For Apple's sake, I hope this subsidizing will continue forever, because this model is the main reason iPhone devices are more popular than Android devices.

    Nevertheless, extremely impressive results, because the previous year was the first Android devices really caught up with the iPhone, but still the iPhone sales are way stronger. Really impressive.
  7. camnchar, Dec 21, 2012
    Last edited: Dec 21, 2012

    camnchar macrumors 6502


    Jan 26, 2006
    SLC, Utah
    Good to see Apple back on top, no matter how briefly.

    And these Apple-related posts are fine and good, but what I'm really missing are PATENT LAWSUIT STORIES
  8. sk1wbw macrumors 68040


    May 28, 2011
    Suffolk, Virginia
    And in other news, Windows holds the lead over the Mac. :rolleyes:

    Stories like this are so pathetic.
  9. BaldiMac macrumors 604


    Jan 24, 2008
    What would you have liked to make them say? :)
  10. CindyRed macrumors member


    May 26, 2011
    It really is odd how the uniqueness of the iOS ecosystem makes it impossible to compare the iPhone with other phones on the market. It's not really competing against individual phone manufacturers, but software creators as well. So one can't simply say the iPhone beat out android or the iPhone beat out Samsung or HTC or Sony Ericson.

    The only real comparison is up against Nokia and RIM, and let's face it, nobody needs to compete with those two anymore.
  11. lsvtecjohn3 macrumors 6502a

    May 8, 2008
    I wonder what will be iOS marker share in the US when T- Mobile starts selling the iPhone?
  12. Mike MA macrumors 65816

    Mike MA

    Sep 21, 2012
  13. Oletros macrumors 603


    Jul 27, 2009
    Premià de Mar
    My God, the US mobile market is totally different than the European an Asian ones
  14. gpat macrumors 6502a

    Mar 1, 2011
    They are doomed.
    To success.
    No matter how disappointing or crazily priced their products are.
    A 16GB iPhone 5 is 729€ here in Italy, and I bought a Galaxy Note 2 for 490€ today.
    No wonder they are losing share over here.
  15. samcraig macrumors P6

    Jun 22, 2009
    He didn't suggest they should say anything different to appease him. He just said you can get statistics to say whatever you want.
  16. Patriot24 macrumors 68030


    Dec 29, 2010
    I would agree if it was simply reporting numbers that hadn't moved, but these aren't insignificant changes. There are ramifications to swings in the landscape either way.

    More than anything, I think the numbers around RIM foretell a grim 2013 in Waterloo.
  17. paul4339 macrumors 65816

    Sep 14, 2009
  18. iMeanIt macrumors member


    Apr 4, 2007
    Temporarily in Michigan

    Holy crap Tim-man!

    This is going to be AAPL's largest quarter ever - huge!
  19. Ichabod. macrumors regular

    Oct 1, 2012
  20. alfistas macrumors regular


    Jun 28, 2012
    Helios Prime
    LOL! a lot of people will be very upset with these news...
  21. BaldiMac macrumors 604


    Jan 24, 2008
    Thank you for repeating him.
  22. blackburn macrumors 6502a


    Feb 16, 2010
    Where Judas lost it's boots.
    That is the problem in Europe is that the iPhone is crazy expensive. I can buy an iPad and an relatively cheap phone and it still doesn't cost as much as an iPhone.
    Most of the people that have iPhones the company for who they work for is paying for them.
  23. alfistas macrumors regular


    Jun 28, 2012
    Helios Prime
    What? Are you not aware of Samsung's homegrown OS? They were planning to take over the world with it.

    Samsung fans do not like to be reminded of this though so tread carefully...

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