Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

[MacRumors]

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music.

The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second.

The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.

Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors.

Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger sensor.

Article Link: Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

 

[exodiusprime]

This is Apple's way of telling us we don't need an upgraded camera because iPhones already take amazing photos

 

[Benjamin Frost]

For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, originally written for the piano. The whole piece is about five minutes long. In this extract, the music cadences on the dominant (A flat).

 

[tgwaste]

This is Apple's way of telling us we don't need an upgraded camera because iPhones already take amazing photos

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

 

[Johnny907]

"Additional iPhone App Used"

Gotta love the fine print.

 

[cwt1nospam]

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

Over-saturated is great if you're a child, that's why kid's bedrooms are often done in primary colors. That doesn't make them good for pictures.

 

[wevrem]

For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, ...

I was interested, and I came to the comments hoping someone would post exactly this. Thanks!

 

[44267547]

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

That seems a bit drastic to say the photo's "Look like washed out Crap." Agreed The Galaxy does have a great camera, but to call the iPhone camera crap is far fetched and exaggerated.

 

[arkhanjel]

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

Just saying Android isn't the best way to present that argument. Where I'm sure there are a couple of Android phones that take good phones. Every single Android phone I've seen pictures from are horrible.

 

[jntdroid]

I have the S7 and 6S and both cameras have strengths and weaknesses compared to each other - but both are absolutely excellent. I will say the autofocus speed of the S7 has me reaching for it for quick shots more often than the 6S. But the S7 does tend to blow out light areas in well-lit scenes vs the 6S which tends to be more natural and closer to real life.

 

[Altis]

That seems a bit drastic to say the photo's "Look like washed out Crap." Agreed The Galaxy does have a great camera, but to call the iPhone camera crap is far fetched and exaggerated.

My iPhone 6 has the most aggressive noise-reduction process I've ever seen. It turns even well-lit, outdoor daytime photos into water paintings. It also doesn't compensate for the distortion at all.

The "Photos taken with your iPhone" thread on this forum illustrates it. I was really hoping Apple would have revised the software long ago to improve it, but alas, nothing yet.

 

[QCassidy352]

This is Apple's way of telling us we don't need an upgraded camera because iPhones already take amazing photos

Pretty much what I came here to post. I think it's hard for Apple to push an upgraded camera as a major selling point of each new iPhone right after running a campaign showing what incredible shots can be taken with the previous iPhone. I mean, there's always room for improvement, and I certainly don't mind making a great camera even better. But it's hard for me to see why I would really need to upgrade for a better camera when the one we have is already so excellent.

 

[samh004]

The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.

Ziplining must mean something different in the States to what it does here. I think you mean they're on a cableway?

 

[deany]

Google Play Music has the full track, stunning.

 

[JesterJJZ]

"Additional iPhone App Used"

Gotta love the fine print.

And scaled down with an added border to increase perceived quality.

 

[amegicfox]

be prepared for the biggest wart on the back of your next iphone

Jony: "i like warts if means we get better photos. do you them it Tim?"

Tim: "Sure you know I am a selfies nut and as long as we make more money go ahead, but remember you can't never make it thin enough !!!"

 

[nordique]

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

"Washed out crap" images? Are you kidding? The se, 6s and 6s plus are still incredible point and shoot devices. Load up that 4k video or those pics with hdr on a high res monitor...they are very nice to look at. Hell the 6, 5s still take fantastic pictures.

And I use a Galaxy s7 as my daily driver, it is my primary picture and video device as well. Apples latest iSight camera may not be the tip top of the camera tier anymore but it is still an incredible picture taker and is still the gold standard that everyone compares phone photo quality to.

So to call it crappy and washed out is very disingenuous to the actual quality of the camera.

Maybe it looks washed out on the 6s screen compared to the latest OLED screen tech but the actual quality of the photos and videos on the latest iPhones are still absolutely fantastic.

 

[Zirel]

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

That's only because you're a crappy photographer and your pictures of your dog will never be interesting.

iPhone cameras are amazing and the pictures and videos show it. It won't magically give you talent tough.

Android cameras are also know to apply too much sharpening, contrast and saturation, looks fake to me.

 

[nordique]

That's only because you're a crappy photographer and your pictures of your dog will never be interesting.

iPhone cameras are amazing and the pictures and videos show it. It won't magically give you talent tough.

Android cameras are also know to apply too much sharpening, contrast and saturation, looks fake to me.

Android cameras have come a very long way since 2014.

All flagship phones use more or less the same select camera providers, for example Sony, Apple and Samsung often rely on the same Sony cameras (and the 2016 iPhone is rumoured to use the same sensor as the S7) with most variations made in software image processing during the design stages if X or Y device.

Apple is still the gold standard but flagship Android phones are more or less on par these days.

Differences are marginal. To compare photos you can't just look at them on screen tech since that isn't fair; looking at a picture on a colour dulled, low resolution 6s screen vs an oversaturated high resolution S7 screen will look somewhat odd either way.

But if both are uploaded on a computer and compared side by side they are more or less the same with differences in software image processing. And to most people, unless you're a photo expert, they won't be able to tell the difference.

Both flagship iPhones and flagship androids have fantastic cameras these days.

And the competition each year to improve them means we will never stagnate when. It comes to what smart phone cameras will be able to achieve. Just look at the jump in 5 years from the iPhone 4 to the iPhone 6s; imagine what in another several years the kinds of photos we will be able to take.

They are already so damn good, as another poster mentioned.

 

[Zirel]

All flagship phones use more or less the same select camera providers, for example Sony, Apple and Samsung often rely on the same Sony cameras (and the 2016 iPhone is rumoured to use the same sensor as the S7) with most variations made in software image processing during the design stages if X or Y device.

And that's extremely important.

Android phones are applying even more sharpening, contrast enhancement and saturation, and even making everything yellowish like lit by candles, so people say "it takes pretty photos".

 

[Onext1]

B O R I N G

 

[MH01]

Come one apple, let's see some videos shot on MacBook pros .....*cough* upgrade....*cough*... I'll submit mine 420p video soon...
[doublepost=1468998772][/doublepost]

And that's extremely important.

Android phones are applying even more sharpening, contrast enhancement and saturation, and even making everything yellowish like lit by candles, so people say "it takes pretty photos".

You can't make such sweeping generic statements against Apple or android phones, "scientifically" it's bollocks as hardware varies device to device. Even among all current iPhones sold picture quality varies greatly . These phones are not shooting raw files mate, they are all "enhanced" l, to look pretty to the end user . If Apple cared so much about picture quality we would still have aperture instead of the dumbed down photos ....which just makes pics pretty.

I suggest you try shooting with a DSLR in raw, and comparing photos from iPhones and android devices ....revisiting the statement you just posted.

 

[Zirel]

You can't make such sweeping generic statements against Apple or android phones, "scientifically" it's bollocks as hardware varies device to device. Even among all current iPhones sold picture quality varies greatly . These phones are not shooting raw files mate, they are all "enhanced" l, to look pretty to the end user . If Apple cared so much about picture quality we would still have aperture instead of the dumbed down photos ....which just makes pics pretty.

You're right, the Nexus 6p, for example, does good PP, and because of that, it's criticized by the Android community as having a "bad camera".

I suggest you try shooting with a DSLR in raw, and comparing photos from iPhones and android devices ....revisiting the statement you just posted.

Even if you shoot in RAW, it depends on which mode you shoot, to develop that RAW, or the developing software "mode" (Adobe, DXO, SilkyPix, etc.)

 

[Poisednoise]

Ziplining must mean something different in the States to what it does here. I think you mean they're on a cableway?

Indeed. If they were ziplining it wouldn't have needed to be a time lapse.... I also like the touch of the guy singing "et je descends lentement" (and I descend slowly) which is what he's actually doing, even though it doesn't look like it!

 

[smacrumon]

I do love the whimsical nature of these Apple ads. I wonder if blowing them up to full screen and cropping them with a thin white border might be a more engaging and immersive execution.

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[doublepost=1469004566][/doublepost]

But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.

I don'ts thinks so. The camera on iPhone take supremely vibrant images. Maybe you're referring to their ultra sterile feel being so crisp, sharp and free from artefacts? Filters fixes that!