Apple Shooting an iPhone 5 Commercial Already?

Discussion in 'iOS Blog Discussion' started by MacRumors, May 25, 2011.

  1. macrumors bot


    Apr 12, 2001


    Earlier today, a casting call posting briefly appeared on Craigslist seeking a actors for an iPhone 5 Commercial. The ad seemed to have been only up for a couple of hours, but long enough to get indexed by Google and screenshot'd by one of our readers.

    The ad was looking for both Male and Female commercial actors. The role was described as "Happy, Smiling" and they were looking to cast 5 people in a range of ethnicities, ages and sexes. The payment was curiously listed in british pounds.

    It's certainly strange that such an ad was posted in the first place, explicitly mentioning the "iPhone 5". It may have been a mistake or a hoax. Arguing against a pure hoax, however, is the fact that a very similar ad ran in New York about a month ago, but that time just for the "Apple iPhone" (not the iPhone 5):
    Apple is known to film commercials ahead of product launches. In fact, last year at about this exact time (May 24th, 2010), Apple was casting commercials for FaceTime in their then-unreleased iPhone 4. That said, we were unable to find any further online information on casting director H. Golan or the production company listed.

    Article Link: Apple Shooting an iPhone 5 Commercial Already?
  2. macrumors regular


    Jun 22, 2010
  3. macrumors 604


    Dec 8, 2007
    bump on a log in a hole in the bottom of the sea
    This most definitely fake. I work at an online casting software company where 98% of LA's commercials are cast through, and any legitimate casting director would NEVER post a job like this in a public place. The client would fire them in an instant.
  4. macrumors 603


    Oct 29, 2007
    At least the homework was done as to whether it's been done before and if the poster was legitimate.
  5. arn
    macrumors god


    Staff Member

    Apr 9, 2001
    So you're saying the April post was also fake? Serious question.

  6. macrumors member

    Jul 2, 2010
  7. macrumors 603


    Oct 29, 2007
    That's an alias. You don't get the recipient's actual e-mail address unless they reply to your inquiry.
  8. macrumors 604


    Dec 8, 2007
    bump on a log in a hole in the bottom of the sea
    I would say with almost 100% certainty it is. Many times the Casting Directors when hired by the client (Apple) are required to sign NDAs and are prohibited from listing product or company details when posting the breakdown online for the agents to submit their talent to for auditions.

    Legitimate casting directors won't post on craigslist either. If they are looking for someone very particular and they don't get the right submissions from the agents, they can release a project publicly for actors themselves to submit. But that is very rare, and usually only seen when casting for something like an obese person that is a professional bird caller or something super-specific like that, but that is the only time that you will see publicly listed submissions for big time commercial roles.

    But I can guarantee they won't be risking being fired by a client for posting a project on craigslist.
  9. macrumors member

    Apr 13, 2010
    What's also fishy...

    The shoot is set for LA (I'm assuming Los Angeles, California) but the payment is in British Pounds. Hmmm....
  10. 0815, May 25, 2011
    Last edited: May 25, 2011

    macrumors 68000


    Jul 9, 2010
    here and there
    On Craigslist? Really? Is there any history of apple (or their ad companies) are getting their people for the ads con Craigslist (and even naming the product)? Did they look on Craigslist for "Facetime/iPhone4 actors ?

    To me this looks very unprofessional and I also wouldn't think they put the "iphone 5" in any posting like that.

    So I would say two possibilites:
    (1) fake
    (2) smart PR campaign to keep the iphone name in the press coverage (building up the iPhone5 hype)

    My guess would be (1)

    I would say a big difference is that it didn't mention any unreleased products .... Also the article doesn't say where this was posted - was it also on Craigslist?
  11. macrumors 68020

    Dec 30, 2010
    Can not believe I am even wasting the time to respond.

    Come on folks. Casting agencies have thousands of actors readily available. They are not about to post in something as wild as Craigslist.

    And to the person that attributed an earlier posting to make it look real - I have some prime Florida real estate for you.

  12. macrumors 6502a

    Mar 27, 2011
    Harrisburg, PA
    Clearly not a real iPhone 5 ad. It may not be "fake" in the truest sense, my guess is it's a film or marketing student working on a project. It could even be someone trying to create something they can use to bid on work from Apple. It's definitely not a real iPhone 5 ad casting call.

    1. No way in hell Apple lets production companies name their product in casting calls anywhere--let alone on Craigslist.

    2. No self respecting firm would mention the name publicly. For a high profile campaign such as the iPhone 5 will be, an open casting call is possible, but it's likely the actors won't even know what they're performing in until they are actually cast.

    3. Apple most certainly uses some of the highest profile agencies in the world for their ad campaigns. These firms do not advertise on Craigslist.
  13. macrumors 6502a


    Jun 28, 2010
    I think that the fact that it's written in all caps, has a few !!!s thrown in there, and a ":)" sends this screaming to be a fake, but hey, maybe I'm mistaken here...
  14. macrumors 6502a

    Apr 9, 2010
  15. Guest


    Oct 27, 2007
    Los Angeles, CA

    Haven't you heard, Los Angeles switched to Pounds in April.....
  16. macrumors member

    Sep 12, 2007
    If you observe the ad closely, you'll realize that not only is it a fake, it was likely purported by someone connected with Anand Desai-Barochia.

    :confused: Why? Because they conveniently provided two links as examples of who they're 'interested in'. Notice that both links are identical aside from the trailing '/' sign, which effectively does nothing as far as hyper-linking goes.

    :rolleyes: Why did they post both variations of this guy's link? Clearly for search engine spider indexing purposes. They knew how much crap would be generated from this chatter and how many times his link would be mentioned all over the web that it would naturally make his IMDB traffic up there next to Harrison Ford. Believe it or not, casting companies using IMDB actually consider an actor's page traffic when searching. Meaning, if an actor's IMDB page has recorded more hits than others, they immediately assume that there's a reason this actor is getting so much 'attention' by other casting agents.

    :cool: In a nutshell, while I don't have proof that my theory is correct, I'm willing to bet on it. The first thing I thought when reading the initial posting was why they'd need to say "we're looking for someone like him". If we're talking about an ad for a product that has over $1.5 billion dollars in revenue, you'd think that they could figure out a way to afford that guy instead of posting a casting call looking for his cheaper look-alike. :apple:
  17. macrumors regular

    May 12, 2011

    apple would never put seams on their iphone! :D
  18. macrumors regular

    Mar 9, 2008
    This is clearly a hoax that the perpetrator has published in the hope that it goes viral thus bringing traffic to the IMDB profile of Anand Desai-Barochia.

    In some regards it has worked, yesterday I had never heard of Anand Desai-Barochia, today I have.

    I would delete this thread as he doesn't deserve the publicity.
  19. macrumors regular


    Jan 9, 2008
    There are propper websites set up just for casting actors and models. Any professional casting agencies and advertising agencies would have subscriptions to these and would not be dealing through Craigslist. Also as someone said, there'd have been NDAs about the company and product being identified.
    Also, it's in British pounds, duhh.
  20. macrumors member

    Mar 18, 2011
    April 1st, if I remember correctly...
  21. macrumors regular

    Jan 26, 2010
    Not Fake!

    Craigslist is how they found Justin Long and John Hodgman.
  22. macrumors 604

    Sep 23, 2003
    No question this is just something intended to get attention for the actor listed in the IMDB link. Money amount is in pounds, and sure enough, the actor linked looks to be british (most of the credits are BBC and theatre companies in England).

    This was either posted by the guy or his agent.
  23. zin
    macrumors 6502

    May 5, 2010
    United Kingdom
    This is an advert for an advert in LA, and the currency is in GBP?

    I am such a sucker. I actually thought this was true.
  24. macrumors member

    Oct 29, 2007
    West Coast
    Most definitely fake. Every legit actor in Los Angeles (and Apple does usually produce its commercials on the West Coast - I've worked at the production companies and post production facilities Apple employs) knows there is really one centralized on-line casting site used by agents to cast parts. I am a member of that site, and while there is a second on-line site that is also legit, it is still in its infancy compared to the main site. Non-Disclosure Agreements are necessary, and using Craigslist would be insanely unsafe.
  25. macrumors G5


    Jun 27, 2007
    Yup. It's a scam.

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