Apple Slashes Prices on iPhone 4/4S by 15-25% in Brazil

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 1, 2013.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    As noted by O Globo, Apple today made significant cuts to its pricing for the iPhone 4 and 4S in Brazil, lowering the price of the 8 GB iPhone 4 from R$ 1499 (US$741) to R$ 1099 (US$544) while dropping the 16 GB iPhone 4S from R$ 1999 (US$989) to R$ 1699 (US$840).

    [​IMG]
    New iPhone 4/4S pricing in Brazil
    Apple's standard sales arrangement in Brazil includes financing of 12 monthly payments, but customers willing to pay in full with cash can order by phone for a 10% discount, bringing pricing down even further to R$ 989 (US$489) and R$ 1529 (US$756). It appears to be unclear if there have been any changes to iPhone 5 pricing, as Apple does not sell the device through its online store in Brazil.

    In the United States, Apple sells the 8 GB iPhone 4 unlocked and unsubsidized for $450 before taxes, making Brazilian pricing fairly competitive with Apple's U.S. pricing. The 16 GB iPhone 4S is priced at $549 unlocked in the U.S., meaning that Brazilians are still paying a relatively significant premium for that device even with the 15% price cut.

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    Old iPhone 4/4S pricing in Brazil​
    The report does not note the reason for the significant price cut, but it seems likely that Apple's partnership with Foxconn to bring iPhone and iPad production to Brazil in order to avoid extremely high import taxes may now be yielding benefits. Apple has, however, not yet reduced pricing on the iPad in Brazil.

    Late last year, Apple began hiring for its first retail stores in Brazil, seeking to raise its profile in the world's fifth most populous country.

    Article Link: Apple Slashes Prices on iPhone 4/4S by 15-25% in Brazil
     
  2. macrumors 6502

    Joined:
    Apr 26, 2011
    #2
    you can use that 15%-25% saved for BRAZILIAN BBQ!!!
     
  3. macrumors member

    Joined:
    Apr 20, 2010
    #3
    They're just going to keep buying them in the US and sneaking them back in their carry-on.
     
  4. macrumors 68020

    shanmugam

    Joined:
    Sep 24, 2008
    Location:
    Blazer town!
    #4
    that is nothing wrong if the prices sold there are outrageous for whatever the reason.

    sometimes if you sneak in few you might get back the flight ticket!
     
  5. macrumors regular

    Joined:
    Jun 29, 2012
    #5
    Where's the free ones? We have 'em here in the US :cool:
     
  6. macrumors 68030

    skaertus

    Joined:
    Feb 23, 2009
    Location:
    Brazil
    #6
    That simply doesn't exist here in Brazil...

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    Oh well, and here we go again...
     
  7. macrumors regular

    Minority_taxi

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    Jun 23, 2008
    #7
    Au$449 outright in Australia for iPhone 4 :D
     
  8. macrumors G4

    Joined:
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    Location:
    Redondo Beach, California
    #8
    There are no free phones. Just try it. Go to the Apple store and ask for a free phone. They do not give it to you until after you sign a contract saying you will pay something like $2,000. It is pretty clear that loan payments are bundled with the air time.
     
  9. Guest

    Joined:
    Dec 7, 2010
    #9
    Its called a 2 year contract.

    Its equivalent of selling you soul.
     
  10. macrumors 6502

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    Dec 26, 2011
    #10
    At these prices in a poor country like B, Apple is doomed, losing out to Android sets from China. Cooks won't last 2 years.
     
  11. macrumors 68030

    Joined:
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    Location:
    NC
    #11
    LOL... you forget about the 30-40 million iPhones they DO sell elsewhere around the globe every 3 months.

    Android in China? Too many $150 phones sold in China that are basically sold as featurephones that just happen to be running Android?

    Yeah... Apple is terrified of those :p

    You summed it up with your first sentence... "prices in a poor country"

    Nothing to see here... please move along... :D
     
  12. macrumors newbie

    Joined:
    Dec 10, 2010
    #12
    You sir, need to google sarcasm.

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    You sir, need to google sarcasm.

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    You sir, need to google sarcasm.
     
  13. macrumors 6502

    Joined:
    Jul 11, 2012
    #13
    So then why is apple working on a lower cost option? Or why did they come out with the iPad mini. Competition from cheap android phones are fierce. And apple knows it. Android while younger already enjoys a larger worldwide market share. iPhones sell well in the US because of the contracts. They don't sell as well elsewhere.
     
  14. macrumors 68030

    Joined:
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    Location:
    NC
    #14
    When Apple announces this new lower cost iPhone then we can continue the discussion.

    We're now talking about Apple dropping the price of the two-year old iPhone TO $544 in Brazil.

    And you wonder why "Android" is "winning" in poor countries?

    Anyway... congrats to Google for getting the highest number on the market share chart.

    But market share based on ultra cheap hardware isn't exactly the trophy you think it is...
     
  15. macrumors 65816

    inscrewtable

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    Location:
    Australia
    #15
    20% is not really 'slashing' their prices is it, it's more like 'paring'.
     
  16. macrumors 68020

    Joined:
    Oct 14, 2011
    Location:
    Ohio
    #16
    If you think a phone contract is the same as selling your soul, then you've never taken out loans for a car, education, or a home.
     
  17. macrumors 601

    Plutonius

    Joined:
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    Location:
    New Hampshire
    #17
    I believe that they are just trying to clear out the supply chain before introducing the new low cost phone.
     
  18. macrumors 6502

    Joined:
    Jul 11, 2012
    #18
    There are plenty of good android competitors to the iphone, sure cheap models exist but they posses no less hardware than the iphone 4, which currently serves as cheap iphone. Actually market share is all what google is about. Whether you have the latest quad core or a hamster and wheel in your phone are no concern to google because they make their money on search and selling advertisement, not on hardware. Apple relies more heavily on hardware. The more google handsets, the greater potential for those users to utilize google search.
     
  19. macrumors regular

    Joined:
    Jul 31, 2010
    #19
    Purchased an iPhone 4 yesterday in Canada. No contract. No term.
    $250 with a $100 rebate= $150 Canadian.
     
  20. macrumors 6502a

    Joined:
    Dec 18, 2012
    #20
    Yeah keep believing those stories. Their warehouses are full of these phones because nobody wants to pay a price THAT high for a 2 and 3 years old phones.
     
  21. macrumors regular

    andrewlgm

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    Location:
    NYC
    #21
    Are these people insane? 1500 reals for an iPhone 4s?
     
  22. macrumors 601

    Plutonius

    Joined:
    Feb 22, 2003
    Location:
    New Hampshire
    #22
    The high price is almost entirely due to Brazilian tariffs / taxes (Brazilian electronics prices are some of the highest in the world). Even if the margins were 40%, they are now down to 15% (prices slashed by 25%). Apple always slashes the prices to sell off inventory before a new product comes out. Brazil, India, and China will get a new low cost phone.

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    The Brazilian people really get screwed when buying electronics.
     
  23. Guest

    Joined:
    Dec 7, 2010
    #23
    You already know what I'm going to say...

     
  24. Guest

    Joined:
    Apr 17, 2005
    Location:
    Currently in Switzerland
    #24
    Brazilian steak is definitely the best in the world - as a Brazilian, I can only say this is always well-spent money. :D

    There are no free iPhones anywhere in the world; unless you disregard the long-term subscription plans which amount to more than what you are ever going to pay for a smartphone...

    Brazil is not a "poor" country; it is the 6th largest economy in the world, with a vibrant middle and upper class that, last time I checked, spent more holiday money than ANY other nationality in places like New York - time to update your information on the country, Sir.

    This is in part true, of course, due to import taxes aimed at bringing local production and technology transfers to the country (and believe me, they are able to do that given the appeal of the huge domestic market). But taxes are NOT the only reason - Brazil also suffers from high logistical costs (despite recent improvements in infrastructure, there is still much to trickle down) and EXTREMELY high margins from car companies and technology behemoths like Apple, which are able to mask their profits under the guise of "high taxes" and the Brazilian consumers' willingness to pay.

    One of the easiest examples concerns cars - EVEN when we take all applicable taxes out, you can see that big makers are able to charge much more for a car in Brazil than for the same car in Argentina or Europe. The same happens over here in Switzerland, where the average local consumer is still willing to pay more for the same crap that costs half the price in Germany or France. And this will only change once consumers get more and more aware of how much the same things cost abroad (yes, the Internet can really help us on this).
     
  25. macrumors 68030

    Joined:
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    Location:
    NC
    #25
    So basically... Google is an advertising company.

    And Apple is a hardware company.

    Didn't we already know this? :p

    In that case... you can't really compare them.
     

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