Apple Sold More Macs and iDevices Than All Windows PCs Sold in Holiday Quarter

Discussion in ' News Discussion' started by MacRumors, Feb 13, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple sold more iPhones, Macs, iPads and iPod Touch devices than the total number of computers sold by the entire Windows PC industry in the holiday quarter, according to research done by analyst Benedict Evans. According to the data, it's the first time that Apple has surpassed the PC market in hardware sales.

    The company has long said that it believes the tablet market will eventually be larger than the PC market. If iPhones are considered, Apple's iOS ecosystem alone -- never mind its Mac sales -- is already very close to surpassing the PC market in unit sales, and perhaps even in dollar sales as well.

    Two years ago, we noted that Apple's hardware ecosystem -- the iPhone, iPad and Mac -- had a combined average selling price well above that of the PC market as a whole, and that statistic remains accurate to this day. For the just-ended holiday quarter, Apple saw an average hardware selling price of $584 across the iPhone, iPad, iPod, and Mac lines, according to MacRumors research.

    For the third quarter of 2013, the most recent quarter with data available, the average Windows PC sold for just $544.30. This suggests that not only is Apple selling more devices than the entire Windows PC market, but it is making more revenue as well.

    Article Link: Apple Sold More Macs and iDevices Than All Windows PCs Sold in Holiday Quarter
  2. AngerDanger, Feb 13, 2014
    Last edited: Feb 13, 2014

    macrumors 68000


    Dec 9, 2008
    Ooh, and the graph even looks like a minimalist city skyline with mountains in the background!

  3. macrumors regular

    Oct 1, 2012
    A bit like comparing Apples and oranges...
  4. macrumors 65816


    Nov 20, 2007
    They're just printing money at this point.
  5. macrumors 68030

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Is it just me or there is something wrong with that graph?
    It doesn't seem to reflect what the title of the post says.

    UPDATE: Never mind, I figured it out. I was looking at the combined Windows phone and PCs, instead of just PCs.
  6. macrumors 68040

    Mad Mac Maniac

    Oct 4, 2007
    A little bit of here and a little bit of there.
    I moved to a new city a month ago. I haven't even set up my internet yet. I've been doing 100% of my computing all on my iphone with my "unlimited" at&t data plan. Been working out fine. I could go a long time with just my iPhone, but I'll be breaking down soon so I can watch netflix on my Apple TV (with no data cap).

    Gotta watch house of cards season 2 after all!!! :D
  7. macrumors G3


    Mar 20, 2007
    This is a really stupid article..

    Let's compare the total sales of computers, phones, tablets and mp3 players by one company to the total of just computers sold by the rest of the industry.
  8. macrumors 6502a

    Feb 16, 2011
    Seriously flawed comparison...
  9. macrumors 603

    Mar 29, 2008
    No kidding. How did this ever make a front-page story? Talk about reaching...
  10. macrumors 68000

    Apr 23, 2009
    If you include windows phone with windows pcs Microsoft still sold more units.
  11. macrumors 6502a

    Dec 18, 2012
    is this even worth publishing?
  12. macrumors regular


    Feb 25, 2011
    Dresden, Germany
    Exactly what I thought. I dont know why they count iPads in. Its nothing like a real computer for me. And I owned several Windows Pcs and own currently a retina macbook.
  13. macrumors 601

    Mr. Retrofire

    Mar 2, 2010
    Even if that is true, i think Apple needs more advertising on the streets, in the TV market and in the internet. Growing markets like India and China need the advertising.
  14. macrumors 68000


    Apr 24, 2013
    New Orleans
    Apple sold more of various devices including iPad, iPods, iPhones, and macs compared to only windows pcs? Not valid unless they include all windows 8 tablets and phones also sold...
  15. macrumors 601

    Mr. Retrofire

    Mar 2, 2010
    No, they buy things.
  16. macrumors 68000

    Apr 23, 2009
    No, they sell things
  17. macrumors member

    Apr 5, 2013
    What a stupid comparison. That's a bit like saying Hotpoint sold more washing machines, ovens, toasters, kettles dishwashers and fridge freezers combined than all other appliance companies sold toasters.

    If some statsmonger wants to do comparisons then do them properly and don't slant it to prove whatever it is you want to prove.
  18. macrumors G5


    May 2, 2002
    Anyone who thinks iPhones and iPads aren't computers that are being used heavily for things that used to need an traditional-style computer is REALLY trying to cling to the past!
  19. macrumors regular

    Jun 2, 2010
    Must be a slow news day, or this is a new Macrumors low point. :rolleyes:
  20. macrumors 6502


    Nov 8, 2007
    Apple is doomed! :D
  21. macrumors 68000


    Aug 11, 2003
    Exactly. I can't tell you how many people I know that haven't bought a PC for use at home in years and that use their iPhones & iPads for almost everything now. The only PCs they ever use anymore are solely relegated to their desks at the office.
  22. macrumors G5


    Nov 14, 2011
    Because posts of "iWatch" concept devices or fake iPhone 6 leaks aren't? :rolleyes:

    As far as the data I'm assuming Windows PCs includes tablets/convertible devices? If not then its a flawed graph. As far as iOS devices not being PCs, I guarantee you plenty of people are using iOS devices for stuff they used to do with Windows PCs.
  23. macrumors 6502

    Sep 21, 2008
    As they say on Car Talk,
  24. macrumors 65816


    Mar 14, 2010
    Inside my head.

    Microsoft sold more units? As far as I know Microsoft doesn't sell PC's, unless you count the Surface as a PC.
  25. macrumors member

    Sep 22, 2013
    Not really. By definition, an iPod Touch is a computer. It can run applications, it has an OS, processor, screen, input device, etc. People do use an iPod touch to just about anything an iPad can do, it's just marketed more as a media player/gaming device.

    I think it's people's perception of what a computer is and what it isn't. But I think it's an interesting look at what's going on in the market.

    Heck, there are some retail stores that are using an iPod Touch as a cash register, which is using the device for a business-related function.

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