So I went to my local Apple store last night (local = 45min away) to pick up a Macbook. I knew what I wanted so I didn't bother browsing around, just wanted to buy the Macbook and be on my way. I walk in and see a sales girl in the middle of the store, not helping anyone else, so I said "I'd like to buy a Macbook." She then asks which model and I tell her. Then she launches into the add-on spiel. Salesgirl: "I'd recommend applecare with that, it extends the warranty to 3 yrs." Me: "I understand I have up to a year to buy that right?" SG: "Yes, but..." Me: "I think I'll wait, but thanks." SG: "right now we are offering a $100 rebate on a printer. We have a lot of nice printers to choose from, some starting at $99." Me: "I just bought a new printer about 2 months ago so I don't need one" (its true) SG: "well what about .mac?" then she proceeds to tell me all about what it can do and "if you buy today you save $30" Me: "honestly, I don't know how often I'd use it." SG: "but you can do [this and this and this]", repeating what she just told me Me: "don't we get that for 60 days? I have it on my mini which I just got a couple weeks ago. I've messed with it a little bit, but not too much" SG: "its really cool. You can do [3rd repeat here]." Me: I think I'll pass today SG: "but its $30 off. You only get the discount when you buy it with your Macbook" Me: "I think just the Macbook and we are all set" SG: "are yo sure?" Me: "yes" SG: "anything thing else you need?" Me: "not today, thank you" Finally she calls up the order for the Macbook on her walkie talkie. Thought that was amusing. Lol Not surprisingly, about halfway through that sales pitch I was getting a little annoyed. What's the deal with the hard sell add ons? Do they make a bonus with all that? My wife and I had a conversation about this on the way home. If they really wanted to lock people into buying something they should offer applecare for half price (or substantial savings, $100 off maybe) when you buy your hardware. Then once you leave the store it becomes full price if you choose to add it later. I'm quite sure I'll spring for the applecare before my year is up. I just don't see any need to buy it right when you get your computer.