Apple Takes Jab at Samsung in Full Page Earth Day Newspaper Ad

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 22, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple is honoring Earth Day in a new ad found on newspapers across the UK that appears to also include a jab at rival Samsung, reports CNET.

    The ad, which comes with a headline stating "There are some ideas we want everyone to copy," includes two paragraphs that allude to the company's ongoing patent trial with Samsung. Apple notes that there is "one area" where the company "encourages others" to imitate, calling for initiatives that are similar to its recent environmental efforts.

    [​IMG]
    Apple and Samsung are currently in their second legal battle over accusations of patent infringement, with the former requesting $2 billion in damages from the latter. In its defense, Samsung stated that it only owes Apple $40 million, as the trial is expected to conclude and head into jury deliberations sometime this week.

    The ad is one part of Apple's "Better" environmental campaign launched yesterday ahead of today's Earth Day event, which included a video about the ecological efforts of its Apple Campus 2 project and the expansion of its recycling program to include all products at its stores. Apple will be updating its store logos with green leaf accents and encouraging its employees to wear commemorative green shirts, as an event at its headquarters in Cupertino, California is also planned.

    Update: The newspaper ad is also appearing in Australia, and presumably other countries as well.

    Article Link: Apple Takes Jab at Samsung in Full Page Earth Day Newspaper Ad
     
  2. macrumors 6502a

    miniroll32

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    #2
    Tomorrow morning: Samsung Announces 'Galaxy Campus 3'.
     
  3. macrumors 68000

    Kariya

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  4. macrumors 65816

    Four oF NINE

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    Fire up the cloning machine, Samsung! It's your turn to replicate something about Apple that will be positive for the rest of us.
     
  5. macrumors member

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    #5
    The ad five years from now: Welcome, Samsung. Seriously.
     
  6. Guest

    keterboy

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    #6
    Looks like Phil Schiller's harsh words to the Ad Agencies paid off after all.
     
  7. macrumors 68000

    Tankmaze

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  8. macrumors 68000

    Lancer

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    Icaras

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    #9
    When Apple finally does decide to take a jab at the competition, it's just done with so much more class than Samsung.

    Go :apple:
     
  10. macrumors 6502a

    diddl14

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    #10
    Does "Better" also include not disabling core services for older releases without notice?
     
  11. macrumors 68000

    iMcLovin

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    #11
    very elegantly put :) Just like the good´ol apple ads.
     
  12. macrumors regular

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  13. macrumors regular

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    #13
    Suck it CopySung. In all seriousness though I hope Apple copies their floating video player or multi-window multi-tasking now that they're going big screen.
     
  14. macrumors 65816

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    #14
    since its mixing the trial with environmental causes i have to ask is samsung suspect in that department? wouldnt that cast a doubt over apple since it does business with samsung?

    however i applaud them for taking a full ad to promote environmental causes although i dont think its right to infuse it with the trial and the holier than though tone is a bit ironic considering the environmental debates around apple the last 10 years or so.
     
  15. macrumors 68040

    D.T.

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    #15
    It’ll be 5 million acres - you know, because bigger ... :D
     
  16. macrumors member

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    #16
    Copying isn't illegal. Innovate faster!

    #TeamSamsung
     
  17. macrumors regular

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    #17
    So wasting aluminium (it has to be re-smelted at a guess) by milling blocks is green? Wouldn't that take more energy to produce than casting individual pieces en masse? Are they building solar farms for the factories in China?

    Or is this just for the media, to make Apple look good in the U.S press, and to gain pats on the back from Greenpeace. Sure seems like it..

    But good on Apple for announcing their green intentions, I doubt for one second that it is self serving..... Guffaw...
     
  18. macrumors regular

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    #18
    OMG! This feels so right!
    Absolutely right way by Apple to tackle the problem.
     
  19. macrumors regular

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    #19
    No coincidence we see this Ad *now*. The lawsuit is just about to end, and the jury will render a verdict starting next week. I´m sure Samsungs laywers will raise objections to this without success :p

    Great work Apple!
     
  20. Moderator

    maflynn

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    #20
    How is copying innovation?
     
  21. macrumors 65816

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  22. macrumors member

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    #22
    Never said it was. Apple should stop bitching about that others do copy. Focus on your own company.
     
  23. macrumors member

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  24. macrumors member

    hybroid

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    #24
    That's not mutually exclusive. Legal department do not impact R&D or new projects division.
     
  25. macrumors 65816

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    #25
    "leave the world better than we found it".
    Really?
    Then stop selling all-in-one Macs (a waste of displays!!!).
     

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