Seems like splitting the stock was a bit premature...
Or a reverse-split could accomplish the same thing at no cost whatsoever.
As always, your reasoning leaves mine drowning in a puddle of warm spit.
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True, but on the other hand, the board has not stipulated a specific schedule either. If they think that the stock is under valued, they can accelarate the buy back program.
Before this bond sale on Tuesday, there were some speculation that Apple may do this over many rounds over a period of time. That made sense, since like what you also said, they do not need the money right away. In fact, they do not need any money right now even if they want to complete a significant chunk of the buy back. They have enough in post tax dollars and enough money is coming in every quarter.
But they chose to do it in one round. That may signal something about their intent on the buy back schedule. Apple seems to do things in non traditional manner. So I would not be surprised if they announce in a few months that they have completed 50% of their buy back target. That may be wishful thinking on my part since that will make me very happy.
I'm not entirely certain, but I believe the SEC rules on stock buybacks prohibit the company from announcing any specific plans. I think this is why we see such broad-brush descriptions. The timing of the bond sale will probably tell us more than we'd normally know about the scheduling of the buybacks.