Apple Targeting First Quarter 2013 Launch for Online Music Service

Discussion in ' News Discussion' started by MacRumors, Oct 25, 2012.

  1. macrumors bot


    Apr 12, 2001

    Bloomberg reports that Apple appears to hoping to wrap up deals for an online music service in the next few weeks, targeting a launch for the first quarter of next year.
    The report says that executives from Vivendi, Universal, Warner, and Sony have all visited Apple's headquarters in recent weeks to learn more about Apple's plans.

    Advertising is said to be a central issue in the negotiations, with Apple seeing the service as a way to strengthen its iAd offerings while music labels are seeking a share of that ad revenue and the ability to insert their own advertising into listeners' streams.

    Rumors of a potential streaming music service from Apple have been circulating for quite some time, but gained significant steam last month when The Wall Street Journal and The New York Times filed reports outlining Apple's plans to compete with Pandora and other similar services. But unlike those services, which operate under compulsory licenses that restrict users' abilities to skip tracks the frequency with which tracks can be played, Apple is seeking to strike its own licenses with music labels that would permit more flexible usage.

    Article Link: Apple Targeting First Quarter 2013 Launch for Online Music Service
  2. macrumors 68000

    Jun 19, 2010
  3. macrumors 65816

    Mar 31, 2009
  4. macrumors 65816


    Mar 13, 2011
    Brooklyn, NY
    "Advertising-supported"? Hmm, will see how user-friendly and unobtrusive they'll be able to make those.
  5. macrumors 6502a


    Oct 12, 2007
    New Hampshire, USA
    I wonder if the record labels have been holding Apple back from doing this or themselves in profiting more by people buying the albums. Maybe iTunes match was a test to prove to the labels that streaming can be profitable.
  6. macrumors member

    Feb 29, 2012

    Ad-supported radio? Really? With the network's data limits and charges?

    I just want a Spotify-like service, though let's face it, that's some years off (if ever).
  7. macrumors 6502a


    Oct 12, 2007
    New Hampshire, USA
    Spotify makes advertising work quite well. I really don't mind a 30 second spot every so often if I can actively choose what I want to listen to. With Apple's catalog of music it would be even more enticing.
  8. macrumors 68020


    Dec 29, 2003
    West Coast
    In related news, Pandora's stock tanked so quickly it triggered stock exchange circuit breakers and had to halt trading.

    It won't be a pretty day for Pandora shareholders tomorrow...
  9. macrumors 68000


    Mar 5, 2011
    I know it'll never happen, but adopting a Spotify business model would be awesome.
  10. macrumors 68000

    Apr 13, 2010
    Into the lungs of Hell
    BULL ****.

    I can't believe Apple is going to push ads while listening to music like Pandora. (Pandora is great).

    This is just not the Apple we know. Apple doesn't give two ***** about iAd or its offerings. It's probably going to $4.99 or $9.99 per month and that's about it. More like spotify in my opinion.
  11. macrumors member


    Aug 22, 2012
    At this moment, my only worry is where is iTunes 11?
  12. macrumors 68020


    Jun 2, 2008
  13. macrumors 68030


    Oct 16, 2007
    A Spotify alternative would be a much better idea than a Pandora alternative.
  14. macrumors 6502

    Jul 21, 2011
    Rather see them revolutionize Television

    Music is cheap, I don't need yet another music subscription service considering there are plenty of "legit" ways to get free music, stemming back to the good old radio. If you can just let go of the need to "control" music, I rather enjoy listening to randomly offered music from radio and internet streaming, it exposes me to more content than always picking the stuff I already listen to, I have an iPod for that.

    I'd rather like to see Apple offer their own subscription services for TV shows and bypass cable monopolies.
  15. macrumors 68020

    Jul 8, 2006
    Sign me up for an all you can eat iTunes music subscription!
  16. macrumors 6502

    Nov 29, 2007
    October isn't over. You know Apple release dates. You always have to add "the last day of..." summer, fall, October ;)
  17. macrumors 6502

    Jun 17, 2009
    I don't want a service like Pandora.

    Give me a service like Rdio/Spotify for $10/month and I will drop Rdio in a second.
  18. macrumors regular

    Jun 27, 2008
    iAds supported radio?

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  19. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    apple's pursuit of worldwide content distribution is stronger than ever. it cannot be dismissed as a probability since they have the tube all set up & ready. more income, more engaged users, more happy labels & artists joining the club
  20. Guest

    Sky Blue

    Jan 8, 2005
    first world problems.
  21. macrumors 6502a


    Oct 12, 2007
    New Hampshire, USA
    A lovely orange and black halloween themed iTunes. :eek:
  22. macrumors newbie

    Oct 12, 2010
    Great now where is iTunes 11

    So where is iTunes 11? I suspect we will see it this Friday as that is when the new iPads ship and Apples website does say iTunes 11 to launch in October.
  23. macrumors 6502


    Oct 31, 2007
    This is actually really bad news, not for the launch of a streaming service, but for iTunes 11. Earlier, someone posted about how iTunes was pushed back to February based on a number of tweets. Immediately, the MR community shunned that thought as a troll post, but now I'm concerned. Look. I'm an hour off from probably being wrong. iTunes 11 could launch today, but, if it does not (or no announcement is made), I would be convinced of a Feb. launch for the service.

    A lot of you have the thought process of, "why do you care"? Look, let's be real. OSX hasn't had any real changes since indexing with Spotlight in Leopard. Some nice eye candy here or there, but do you use it all? Probably not. iTunes on the other hand is probably used MORE than Safari. So, when it gets an overhaul, it's important to a lot of users. Having it pushed back will add fuel to the fire that the direction Apple is taking is due to poor leadership (e.g. releasing the MBPr before Haswell).
  24. macrumors newbie

    Oct 30, 2011
    That's my thought Where is the ITunes 11 do you think they've forgotten due to them trying to justify the price of there iPad mini
  25. macrumors 6502a


    Oct 12, 2007
    New Hampshire, USA
    Go search Twitter for iTunes 11 February. Nothing. Zip. You got trolled.

    If they did push it back, do you think the 'Coming in October' banner would still be up on the teaser page?

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