DailyTech revives a long running rumor that Apple may be getting into the TV set business. (via 9to5mac) These rumors have been running for years with previous claims even specifying that Apple would release 42" and 50" Plasmas displays for sale in Apple Stores. Both Apple's Steve Jobs and Tim Cook have dismissed the possibility of an Apple TV set before. In 2010, Cook responded to questions about the Apple TV set top box at a Goldman Sachs Conference: According to DailyTech, a "former Apple executive" has revealed that the company has entered into a partnership with an unnamed consumer electronics manufacturer to build Apple-branded television sets that will come with Apple TV and iTunes functionalities built directly into the television set. While the televisions would be manufactured by the partner company, they would be branded and marketed as Apple products. Apple is understood to be shooting for a fall release, although the debut may slip into early next year. Apple's own Apple TV set top box has seen limited success since its launch with Apple describing the entire business as a "hobby". Selling an all-in-one solution could address one of the hurdles that Steve Jobs discussed when talking about Google's entry into the same market: DailyTech hasn't been a recent source of Apple-related rumors, so it's hard to gauge their accuracy on the topic. Article Link: Apple Television Set Rumors Revived, To Launch in 2011?