Apple Testing Television Set Prototypes, 'Isn't a Formal Project Yet'

Discussion in ' News Discussion' started by MacRumors, Dec 12, 2012.

  1. macrumors bot


    Apr 12, 2001

    Continuing the flurry of Apple television rumors in recent days following CEO Tim Cook's brief comments on the topic as part of an interview on Rock Center last week, The Wall Street Journal reports that Apple is indeed testing designs for future television set products. The report adds little to existing rumors, but does indicate that work is continuing and keeps the topic fresh in the public's mind.
    The report notes that Apple has been testing television set prototypes for a number of years and that the company tests many different prototype products that never come to market, making clear that a launch is not imminent and that Apple could ultimately scrap its plans.

    Article Link: Apple Testing Television Set Prototypes, 'Isn't a Formal Project Yet'
  2. macrumors 6502a


    Oct 15, 2011
    We want an Apple TV! My television is so old already.
  3. macrumors regular

    Aug 24, 2010
    This has never made sense to me. Television sets are now so commoditized that there seems to be no point to Apple entering the market. Everything Apple would do well fits in a small black box. Why mess with the rest of the set and all the logistics that go with that kind of supply chain.

  4. macrumors 603


    May 21, 2012
    I love that TV makers are trying to beat Apple to the punch with shoddy UI's, wonky voice control and terrible "app" support.

    Apple will do something cool and everyone will copy and say it was obvious...what isn't obvious when someone does it first?
  5. macrumors 68000

    Oct 21, 2009

    so if they are doing it with Sharp is there a chance this may be a 5mm thick, edge to edge igzo screen using the same welding process as the imac?
  6. macrumors member

    Sep 8, 2011
    iCloud Servers
    Her we go!

    And I'm testing a new "Apple Television Set" bank account!
  7. macrumors 6502

    Jan 7, 2006
  8. macrumors 6502

    Apr 14, 2010
    Calling b.s.

    While I have no doubts at all that Apple is working on something for TV, the part about two outside companies "collaborating on design" is total horsesh-t. We all know that Apple wouldn't have others involved in that.

    Now mayb it's just written poorly and they meant engineering, assembly, components, or something else -- but they said "design."
  9. macrumors 6502

    May 30, 2009
    An Apple TV would be updated every year like all their other products, making it just as obsolete just as quickly (if not faster)
  10. macrumors 6502

    Jun 7, 2011
    I want an Oompa Loompa now!
  11. macrumors 6502a

    Jun 7, 2007
    an apple tv wouldn't be entering the market. a tv panel with built in apple tv os, dvr, siri ui, etc. would be a new market entirely. just like apple did with all previous products. and when you create a market, you get to set the price points meaning they will still get a nice margin per set.
  12. macrumors 65816


    Jul 16, 2004
    It's just a REALLY large iPod touch...;)
  13. macrumors regular


    Oct 30, 2009
    I agree with you 100%. I think they should base their "TV product" on something like a TiVo. It would basically be a TiVo with Siri and Apps. Apple TiVi?
  14. macrumors 68030

    Krazy Bill

    Dec 21, 2011
    It'll never happen.

    Apple needs Sharp and Samsung. Instead of hoarding their billions and partnering with these tech leaders, Apple should've been building their own supply chains they themselves could control. Jobs was so proud of Apple's ability to turn over this grunt work to others. His biggest mistake.

    Besides, there is nothing innovative about getting existing content to display on a TV screen. And if Apple can't dictate what that content is who needs Apple?
  15. macrumors 6502

    Apr 14, 2010
    My family loves our 74" Sharp LED set. I highly doubt Apple would do a model past 65" which drives me out. Unless they update the hockey puck so I can still get 90% of the functionality.
  16. macrumors 6502

    Jul 7, 2012
    Elsewhere, USA
    It's the 3rd tier of the iPad. Your choices are:

    iPad Mini
    iPad Maxi
  17. macrumors 68020


    Apr 15, 2004
    Washington DC
    Kind of like how it isn't innovative to make a phone call?
  18. macrumors 6502a

    Jun 7, 2007
    "design" doesn't mean anything in particular. samsung provides many of the components so apple works with them in designing the iphone based on the current component supplies and some custom designs too (a5).
  19. Rocketman, Dec 12, 2012
    Last edited: Dec 12, 2012

    macrumors 603


    As I have been saying for years now, when Apple makes a display it will be 4K. The first confirmation we had for this was the "Retina Display" on the iPhone. Since then we have seen increasingly large high resolution displays from Apple. At some point the streams will cross and Apple will have purchased enough factory capacity and developed the large size panel production to the point they can actually fill 15m orders for 36" and 52" 4K format TV's. Of course like an iMac or an iPad it will have a little computer inside. I feel sorry for all the Fedex drivers. :D
    (Oct 2009)
    (Dec 2006)

  20. macrumors 6502

    Jul 7, 2012
    Elsewhere, USA
    My preference is STILL a set top box like it is now, with unbundled channels - connected to a Thunderbolt display. Siri, apps, unbundled channel options, Facetime in the Thunderbolt display. Simple remote.

    I'd pay for this, especially if I can have the channels I want, and dump the channels I pay for but never use (I'm looking at YOU, Hallmark channel)
  21. macrumors 603


    Oct 5, 2008
    I guess we can confirm that the 4.8" iPhone rumor is true. But that still doesn't mean Apple will release it in 2014.
  22. macrumors 65816

    Jan 29, 2008
    Whatever happened to them already being in mass manufacturing like several months ago? Oh that's right, ALL APPLE TV RUMORS are absolute b.s. but saying something about the Apple TV is a guaranteed ad revenue generator.
  23. macrumors 6502a

    Jun 20, 2012
    London, UK
    Any Apple TV ambitions are dead in the water until they get the content providers on board. When they have the content contracts sorted then we may see something serious in this area but it is unlikely to happen before, there wouldn't be much point.


  24. macrumors 65816


    Jul 29, 2012
    Apple should just devote their time and resources to improve their current products and services than step into an entirely new market with hundreds of competitors.

    If Apple can spend resources to start a new Television set project, I'd rather they spend some on salvaging more critical issues at hand such as the problematic, error-filled and almost life-threatening Maps application. Why start on a new project when current ones like this aren't completely completed yet?
  25. macrumors 6502

    Nov 2, 2011
    TV is so outdated anyway. The whole thing just feels like the race off between HD DVD and blue-ray.. racing to be the best at something practically obsolete


    Because there are more than 20 people working at the company

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