Apple to Acquire Discreet Desktop Video division?

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, Dec 9, 2003.

  1. macrumors bot


    Apr 12, 2001
  2. macrumors regular

    Jun 17, 2002
    Oh goody! This will be quite a boon for content creation. With Apple at the helm, Cleaner could become usable again like when it was owned by Terran.
  3. macrumors 6502

    Dec 1, 2003
  4. macrumors regular

    Jan 16, 2003
    Greenvale, NY
    What could this mean for Apple? Does anyone want to speculate?s this compa
  5. macrumors newbie

    May 1, 2002
    Raleigh, NC
    Great move, Discreet. Threatening to close your floundering Mac division was the perfect bait to position Apple for a buyout. Bravo!
  6. macrumors 6502

    Oct 6, 2003
    O Donny Boy
    Just Hold on a Minute!!

    Sod Cleaner, if there's any credence to this rumour then maybe [just maybe] there may be 3ds Mac!!
  7. macrumors regular

    Jan 3, 2002
    ROCK ON!

    that would be great... although an alias acquisition would be better news.
  8. macrumors 68020


    Jan 7, 2002
    Please excuse my ignorance on this topic... but is this a:

    A) We're buyin' ya 'cause we really like your product and want to integrate it.


    B) We're buyin' ya 'cause we don't like your product (even if it's a good one) because it is competing with one of our present or future product.

    Any idea?
  9. macrumors member

    Nov 23, 2002
    Let's hope Apple do acquire them, or at least their technology. Apple do NOT need any kind of knocks when they are pushing forward with video as a target market!

    Of course, hopefully they'll discontinue the PC version and give them Mac Cleaner free with a purchase of a Mac - a la EMagic.
  10. macrumors 68020


    Aug 5, 2003
    The return of the king...

    Just a small step for apple but a big one for the computers community...

    or was it the other way? ...

    Some tools are needed to catch that expected market share increase... step by step ... if you want money, you have to invest...
  11. macrumors 603


    Jul 3, 2002
    Middle Earth
    Not too sure 3ds would be for sale. Who knows though.

    I doubt this comes to fruition for the simple fact that Apple must tread lightly as far as software acquisitions. Microsoft can get away with competing with developers without punishment, Apple cannot.

    Although if the price is right I say do it. Apple doesn't really need alot of extra video products but I'm sure they could poach the best code from many discreet products and strengthen DV on the Mac.
  12. macrumors 68030

    Jul 25, 2002
    Hmmm ... seems to me that if Apple was buying Cleaner then the Cleaner development team wouldn't have already been laid off ... so one rumor or the other is inaccurate.
  13. macrumors newbie

    Jun 23, 2003
    Mauldin, SC
    Mixed feelings...

    I am not sure whether this would be a good thing or not.

    There's no question that somebody who will actually develop it should buy the technology from Discreet. It's ridiculous that there's no Real Player or Windows Media 9 export on OS X, while the PC version has had both of these for a while now. It's not like the codecs haven't been available for almost a year now...

    My fear is that Apple would not be very motivated to develop a product that exports streaming media to other formats other than QuickTime.
  14. macrumors 603

    Aug 15, 2001
    The Cool Part of CA, USA
    If Apple maintained Cleaner (or improved it) as a standalone product, that'd be very cool, particularly since they'd probably drop the price some, maybe putting it within the reach of cheap-o folks like me.

    But if they wrapped it into/bundled it with FCE/FCP, that would be even cooler. It'd be nice to have a standalone version for postprocessing video, but (also, hopefully) having an integrated version would be very cool.

    Who knows, if we're really lucky they'll just make it part of QuickTime Pro.
  15. macrumors regular

    Apr 18, 2001

    A lot of people I know wont buy a mac cuz it doesn't have 3ds max! I keep telling them about Cinema 4d, de éspirit (sp) maya and all the others that are better than 3ds max! so this would be a good thing! bring on G5 optimisation and altivec! and show us numbers that are 3-5 times faster than on windows!

    I hope this is true... I'm excited!
  16. macrumors regular

    Jan 3, 2002

    Apple (or someone worth a **** read NOT microsoft) needs to buy them.
  17. macrumors member

    Nov 28, 2002
    To add to the discussion, both combustion 3 and 3d studio max are extremely good and has a huge fanbase applications, alot of people actually don't want a mac for work because it can't run 3DSMAX, thats why all game developers use PCs....

    I personally have not bought a mac desktop because of this.
  18. macrumors member


    Jul 22, 2002
    Northern California
    This is great news! I hope Apple will purchase cleaner, combustion and 3dsmax.

    God knows that Cleaner could use Apples magic touch and it should replace the lame Compressor program that ships with final cut pro.

    Combustion is one of my favorite compositing and effects program and Apple could give this program the attention it deserves.

    3DSMax on the other hand is a mixed bag. Powerful but with an interface the could stump even the most hardened 3d veteran. This program would benefit the most from Apples UI magic. Apple having this program on their shelves could alienate Alias Wavefront and other vendors..maybe this one will be resold to pixar.

    These would be great additions to Apples Pro line of video authoring programs if they decide to purchase them...I can hardly wait for an Apple branded Combustion!
  19. macrumors member

    Jul 8, 2002
    First, DVD Studio Pro and Final Cut Pro come with a compression software already. So, most likely, most people will not need this. Combustion's competition is Shake, although about 8000 less.

    Also, it is ironic that if this was Microsoft, people would be howling about the corportate conglomeration grabbing every software company.
  20. macrumors 6502

    May 20, 2002
    Lombard, IL
    Seems to me they might gut Cleaner and take the best parts in order to beef up Compressor. That would be very cool for us DV editing guys. Compressor does some things well, but it isn't as flexible nor does it support as many formats (at least that is my understanding from playing around with both of them).

    Sometimes it makes more sense to BUY R&D from a company with a proven product than to SPEND R&D yourself on a competing product. Much more efficient. Now everyone should well understand why Apple keeps a sizable cash warchest around--for just such an opportunity.

    It would be fabulous if Apple bought MacroMedia. Even better incentive to go with Mac as a platform: all your major-league content-generating software made by the same compnay that makes your hardware. Stable and reliable beats cheaper 95% of the time for people who actually work in these fields.
  21. macrumors 68030


    Jul 17, 2002
    Dubuque, Iowa
  22. macrumors 6502a


    Nov 21, 2002
    Dane in L.A.
    I guess most people still see Apple as a "small" company, I know I do.
  23. macrumors newbie

    Jun 23, 2003
    Mauldin, SC
    Actually what would be neat... if Apple bought these three products and then resold 3dsMax to Alias Wavefront with the stipulation that they have to develop MAYA Unlimited for Mac OS X. It's just plain silly that they don't have it already, since the Mac platform accounts for 25% of their sales.

    (Plus, they already make it for SGI and Linux. How hard can it be?) :)
  24. macrumors 68020


    Jul 16, 2002
    Salt Lake City, UT
    A lot of people are talking about compressor, but I think that it is 3D Studio Max that is most important here. This program has a HUGE fanbase and there is no current Mac version. Now what would be sweet is if Appl bought 3DSMax and did the same thing to it as they did for Shake, cheeper for the Mac, and that is the only version we are going to support from now on.

  25. macrumors member


    Jun 17, 2003
    Derby, UK

    If Apple were to acquire 3DSMax, then they'd have to start shipping Power Mac G5 BTOs with nVIDIA Quadro (or equivalent) cards. That would be a benchmark worth watching!


Share This Page