Apple to Automate iAd Platform and Dismantle In-House iAd Sales Team [Updated]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 13, 2016.

  1. MacRumors
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    MacRumors

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    [​IMG]


    Apple's iAd program has never been responsible for a large portion of its sales, leading Apple to decide that it's time to take a step back from the platform. According to BuzzFeed, Apple plans to end its efforts at advertising sales and cease its direct involvement with iAd. "It's just not something we're good at," an inside source told BuzzFeed.

    To accomplish this, Apple will dismantle its iAd sales team and will turn the iAd platform over to publishers, allowing them to directly create and sell advertising content. Publishers will be able to keep 100 percent of revenue generated.

    [​IMG]
    In September, Apple made the first steps towards automating iAd with an iAd Workbench update that added tools to allow publishers to sell ads themselves in Apple News. Currently, Apple News publishers are able to sell their own ads or have iAd sell on their behalf, while developers have to rely entirely on iAd. Apple is expanding its Apple News model to the App Store and other platforms, allowing publishers to sell directly.

    Since its debut in 2010, Apple has failed to establish iAd as a successful advertising platform, mainly due to pricing. At launch, iAd's minimum buy-in fee was at $500,000 and despite several price cuts, Apple has struggled to get advertisers on board. Apple made several improvements to iAd over the years and attempted to revive the platform when iTunes Radio launched, but it has never been a successful venture for the company.

    For end users, the impact should be minimal. The iAd platform is sticking around and should continue to serve up many of the same in-app ads in the same format that's available today.

    Update 1/15: Apple has confirmed plans to discontinue its iAd App Network on June 30, 2016 in an announcement made to developers.

    Article Link: Apple to Automate iAd Platform and Dismantle In-House iAd Sales Team [Updated]
     
  2. YouCanCallMeBigDaddy
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    YouCanCallMeBigDaddy

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    #2
    So what does that mean for developers? I use iAD in my apps...
     
  3. dlewis23
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    Curious also as to what this means for developers.
     
  4. nepalisherpa
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    nepalisherpa

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    #4
    "Publishers will be able to keep 100 percent of revenue generated."

    Uh-oh! I don't like the sound of this. This is basically going to entice more developers to use ads in their programs instead of releasing paid/ad-free versions.
     
  5. supercoolmanchu
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    supercoolmanchu

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    #5
    Considering Google has gone nowhere fast with their mobile ad biz, an essentially free one by Apple for direct access to platform responsible for a 90% majority of revenue generated in mobile, I'd say it's time to take a hard look at selling that Google stock.

    Desktop ads are bottoming out, no growth in mobile, and just a few scattered pie in the sky projects stapled to a disasterous side initiative track record... that's a dead company walking.
     
  6. Logic368
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    #6
    Steve Jobs would never have... Oh wait

    You know, for all the missteps that Tim Cook has made, a lot of people tend to forget that Steve Jobs was running out of ideas too...

    A lot of the more half-baked ideas actually came from Steve Jobs… Such as Siri, the iPhone 4 with the antenna lines, iCloud that didn't have much functionality…

    I would argue that the Apple today is a very logical evolution of the old apple.
     
  7. HiVolt
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    HiVolt

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    #7
    haha, finally admitting failure...

    There's something they can't control and get a cut of...
     
  8. BornAgainMac
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    BornAgainMac

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    #8
    Here is an idea. Developers can just pull iAd out of their apps and charge for the App instead. If the app is not very good, then keep it free with the iAd in there and we will know that it isn't worth downloading.
     
  9. BillyBobBongo
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    BillyBobBongo

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    #9
    Not sure why people think iAd is a failure, it's a great platform. I'd accredit this to the fact that iPhone and iPad users have extra money to spend, at least that's what the CTRs tell me.
     
  10. Rogifan
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    Rogifan

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  11. cmichaelb
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    cmichaelb

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    Yes because -

    a) Siri is soooo useless.
    b) Steve designed the hardware "Let's add antenna lines!"
    c) You mean mobileme I think.

    :rolleyes:

    Yes every company has missteps. I don't see what the big deal is. MobileMe was a disaster but iCloud has been much, much better. The cloud still isn't Apple's strong suit that's for sure, but iCloud has been a nice improvement.

    I like the fact the will admit their missteps and move on.
     
  12. Winter Charm
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    Winter Charm

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    AFAIK they're just shutting down the internal teams, and may open the platform up for anyone to submit iAds.
    The whole point of iAds was to make ads that were high quality, used little data, were fast, and non intrusive to the customer.
     
  13. Mr. Dee
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    Mr. Dee

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    #13
    Siri was never a Steve Jobs idea, it was probably Scott Forstalls. Remember, they bought the technology which had aleady existed a third party service. If you read Steve's biography, he actually never oversaw its development and only interacted with it once when he went to a final meeting at Apple in a wheelchair in August of 2011 and asked Siri a couple questions, then approved it.
     
  14. Karma*Police
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    You could have chosen a lot of Steve Jobs failures, but those 3? Siri, the foundation of the next gen in UX which Google and Microsoft promptly copied; iPhone 4, considered by many as the foundation of the modern smartphone; and iCloud, the foundation that ties all of Apple's hardware and services together?

    Those were all big ideas and just because everything wasn't perfect out of the gate doesn't mean he was running out of ideas or that they were half-baked.

    On the contrary... The evolution you speak of are evolutions of those foundational pieces which Steve planted before he passed.
     
  15. Dub1ous
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    Dub1ous

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    #15
    Totally misread that as "pull iAd out of their ass". I need a nap.
     
  16. Saucesome2000
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    Saucesome2000

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    #16
    "It's just not something we're good at,"

    That's actually refreshing to hear from a company.
     
  17. iMember
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    #17
    iCloud was introduced by Steve Jobs in early 2011, i think you should read more.., and MobileMe was not a disaster..was the foundation to iCloud

    Wrong, I think you forgot about Voice Control and Voice Recognition?
     
  18. KALLT
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    #18
    I seriously hope that Apple will put into place strict controls on data collection through ads. I do not like this idea at all that advertisers gain more control over this. I see it happening that companies like Google creep more and more into the data streams of iOS, something which I try to avoid as much as possible.

    Most developers know very well that it would never pay off to sell apps ad-free with the low prices on the App Store. This is partly Apple's fault by cultivating low prices and making it difficult for developers to charge for continuous work. This is what advertising sustains.
     
  19. Chupa Chupa
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    Chupa Chupa

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    Jobs passed away a year after the iPad was release so impossible to say he was running out of ideas. In fact, his ideas probably were part of many Apple products from the years following his death since electronics are designed years in advance of production.

    Certainly he had many bad ideas that were either emotionally based or not completely thought out. His bio talks about many of them. But Thomas Edison had a lot of bad ideas too. That doesn't take away from the fact both of these men changed the world they lived in and started the path future generations would take.

    OTOH what ideas have exactly propelled Tim Cook to Jobs level? Maps? A slimmer iMac? A one port MacBook? Apple Music? Buying Beats? Apple Watch? None of these are societal game changers.

    Also Siri was bought by Apple, not a Job's idea, other than voice control is the future. It's implementation has been rough, but most of that, again, rests in Cook's hand. He was the one that took it out of beta. Since Siri, Amazon, Google, and Microsoft have all developed competitors, so clearly Jobs was on to something there.

    iCloud is a mess, but again implementation, not idea. But Job's idea of the cloud goes back to iTools way before anyone else. Good idea, poorly implemented. It's something Jobs let slip though his hand and let the likes of DropBox and Box take the space. But it was and is a good idea.

    iPhone 4 antenna was a bit of overhype. The aesthetic design of the 4 was ground breaking -- compare to any of the plastic junk phones of the time. Even today its design is classic. The antenna was clearly a design over function decision. But, honestly, it wasn't as bad as the news stories let on. I certainly didn't have any issues with mine -- a "day one" purchase.
     
  20. iMember
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    #20
    So what are you saying that Google Now and Virtual hard drive sucks, iCloud was intended to be a part of psihical hard drive, not to replace it
    Some YouTubers made a review about the perfect smartphone but they forgot that one already existed..in 2010 the iPhone 4! the 1 most gorgeous phone in history
     
  21. flux73
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    #21
    You could look at it that way. Or you could look at it as their way of undercutting Google's mobile ad platform, while increasing development for iOS, costing them essentially nothing.
     
  22. JohnApples
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    #22
    I was half expecting this article to state that iAds was going away, only to be replaced by :apple:Ads.
     
  23. MH01
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    MH01

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    #23
    Interesting that people believe Jobs micromanaged and approved everything apple did.

    It was MobileMe and Jobs himself questioned what value it added, it was not his baby. He killed it .
     
  24. btrach144
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    btrach144

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    #24
    It doesn't sound like it's going to impact developers or end users much.

    It really only will impact those who are submitting ads as they can design their own ad in house rather than pay apple 500k.
     
  25. RobertMartens
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    RobertMartens

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    #25


    Did you say something, all I heard was blah blah blah, smile wink.
     

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