Apple to Bolster iTunes Radio With Localized Ads, Content

Discussion in ' News Discussion' started by MacRumors, May 30, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple has plans to add both targeted local advertisements and broadcast radio stations to its iTunes Radio music service in the coming months, according to a report from The Information. The move will boost its advertising efforts and introduce new content on iTunes Radio, better positioning it to compete with market leader Pandora. Apple is also expected to begin advertising its own iTunes content through the iAd network.
    Apple has reportedly contacted broadcasters like Cumulus Media, the second largest operator of radio stations in America. Cumulus serves approximately 150 million listeners in 110 metropolitan areas and could potentially bring multiple local stations to iTunes Radio. Apple made its first moves towards introducing local content on iTunes Radio earlier this year with the launch of the National Public Radio (NPR) channel, which will eventually include local stations offering a mix of live and taped news.

    Since the launch of iTunes Radio, Apple has had a renewed focus on advertising, redirecting its iAd team to monetize iTunes Radio through advertising sales. While the company has signed deals on a national level with several high profile companies like McDonald's, Nissan, Pepsi, and Procter & Gamble, local ads are new territory.

    The addition of local ads could significantly boost the revenue iTunes Radio pulls in, which is a major threat to Pandora. Pandora currently focuses heavily on local ads with sales teams located in more than 35 markets around the United States.

    In April, Apple moved towards expanding into Pandora's local advertising territory by making it easier to create and buy iAds on its network. While a developer account was previously required to create an ad campaign, that restriction has now been removed, making it simpler for advertisers large and small to create ads for the platform.

    Apple's efforts to bolster its iTunes Radio revenue through local content come as the company works to acquire Beats Music, a paid streaming music service that delivers content on demand. With both iTunes Radio and Beats Music, Apple is hoping to boost its overall music sales, which have waned in recent years.

    Article Link: Apple to Bolster iTunes Radio With Localized Ads, Content
  2. macrumors 65816

    Mar 17, 2009
    Where's iTunes Radio outside of the US and Australia? It's not early 2014 anymore.
  3. macrumors demi-god


    Feb 9, 2011
    southerner trapped 'up north' (UK)
    sounds interesting? i'm quite liking itunes radio
  4. macrumors 68020

    May 23, 2011
    I switched back to Pandora

    I like Pandora's personlization better, I use iTunes Radio when I want to listen to an unrelated playlist, like the Top 40, Dance mix, etc... But when it comes to **my** stations, it's Pandora
  5. macrumors 68000

    Four oF NINE

    Sep 28, 2011
    This sounds especially convenient now. How many will be making the switch?
  6. macrumors 68000


    Apr 7, 2014
    Hamburg, NY
  7. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    Cool-hopefully they'll carry great stations such as KCRW (89.9 FM)!
  8. macrumors 6502

    Oct 1, 2005
    Yeeehaaawww now why not localise it outside of the US and get other countries using it too. If they can't get licences to do that what can they get.
  9. macrumors newbie

    May 30, 2014
    I'd be interested to see iTunes Radio in the UK and elsewhere first. Maybe apple should concentrate on that before thinking of making changes. We can't enjoy the capability without being given it first!
  10. macrumors 68000

    Oct 31, 2005
    Screw the ads. How much do I have to pay to not get advertising? I've been on advertising overload for years, and can't take it anymore!
  11. macrumors 65816


    Jul 18, 2010
    Boston, MA
    Yuck. The constant Nissan ads are one of the biggest annoyances about iTunes Radio. I would have just given them the $25/year to get rid of them if it also included unlimited skips (like AOL Radio allows on it's paid tier). Without unlimited skips, I couldn't stomach paying Apple. In comes Beats Music which I'm loving thus far.
  12. macrumors newbie

    Jan 2, 2013
    So mo lo, bro

    So not only is apple making the world a better place, but they are also going to be LO MO SO! Or is it MO LO SO?
  13. macrumors 6502


    Sep 24, 2011
    Overland Park, Kansas
    Butts Headphones!

    Great. Not only will it be laced with ads, but every other ad will be about Beats. Ugh!!!

    :mad: :mad: :mad: :mad:
  14. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    chomp away, no one cares about innovation nowadays anyway
  15. macrumors 68020


    Jun 18, 2009
    FEMA Region VIII
    Yeah, they really need a way to enable ads for iTunes Match subscribers (or just not block them).
  16. macrumors regular

    May 31, 2012
    What about Canada? How difficult is it to bring iTunes Radio here?
  17. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    it's too cold, forget it
  18. macrumors 65816

    Mike MA

    Sep 21, 2012
    Germany, Europe
    No iTunes Radio, no least in the rest of the world.
  19. macrumors 68030

    Nov 10, 2007
    $25 a year. Buy iTunes Match and you get no ads.
  20. macrumors 6502a


    Feb 8, 2009
    Miami, FLA
    So far it's not doing it for me..... I can stand listen to it every couple weeks for half an hour tops.

    After half an hour it just repeats the same songs over and over. It also seems to ignore my wishes and keeps playing songs that I flagged for "Do not play again"

    If I want more local ads I turn on FM radio..... for me Pandora is currently better.
  21. macrumors newbie

    Oct 8, 2009
    Orlando, FL
    Um $25 a year, it comes ad free with iTunes Match, which will let you stream your personal iTunes music from the cloud as well as being like a back up of your entire library. So basically you get ad free iTunes Radio, all the benefits of iTunes Match, AND it's cheaper than Pandora.
  22. macrumors 6502


    Feb 14, 2012
  23. perealb, May 30, 2014
    Last edited: May 30, 2014

    macrumors regular


    Oct 30, 2009
    At this moment, the best music service is Spotify. I'm a subscriber and I love it. I know it's not like Pandora or iTunes radio but you can create a radio based on a playlist or song. I will try Beats again but when I used it before, I didn't like its inflexibility. I like the idea of curated playlists that the people from Beats are talking about. Spotify already has that, though. It's more or less like a curated radio statio that both Pandora and Slacker have, except that in Spotify you are able to see all its songs and play any particular one at any time you want. I've had iTunes Match for few years now but it seems something very outdated now that I have access to over 20 million songs. I will not be renovating iTunes Match when it expires. One thing that I miss from iTunes Match (or using iTunes) is the smart playlists that I relied on the past, but this concept doesn't fit well with Spotify. They need to come up with something similar.
  24. macrumors 68000


    Mar 5, 2013
    My stations freezing and permanently refusing to play after 5-10 plays is ironically what got me into trying Pandora (granted that was months ago). I tried but at the time it couldn't find much music I was interested in, I may have to try it again now that my tastes have changed up a bit.
  25. macrumors 6502a


    Mar 23, 2011
    Leeds, UK
    I know how they could make a little more money out of iTunes Radio...

    That's a point, maybe they'll announce iTunes Radio rolling out to a bunch of other countries at WWDC?

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