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Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed]

Discussion in 'Mac Blog Discussion' started by MacRumors, Jul 2, 2013.

  1. macrumors bot



    According to a tipster who spoke to AppleInsider, Apple may be planning to hire Paul Deneve, who recently left his post as CEO of French luxury label Yves Saint Laurent to "pursue a career in the technology industry."

    Deneve, who has worked for a number of luxury labels including Courreges, Nina Ricci, and Lanvin, was previously employed at Apple Europe from 1990 to 1997, where he held several sales and marketing positions.

    While no information was given on Deneve's possible role at Apple, his past experience suggests that he could be a potential replacement for former retail head John Browett, who was ousted from Apple in October of 2012.
    Both Apple and YSL have declined to comment on the possible hire and no further information is available at this time.

    Update: According to Bloomberg reporter Adam Satariano, Apple has confirmed that it has hired Paul Deneve, but not as the SVP of retail. Instead, Deneve will work on "special projects" and will report directly to Tim Cook.
    Article Link: Apple to Hire Former Yves Saint Laurent CEO Paul Deneve? [Update: Confirmed]
  2. macrumors 6502a

    He looks like Phil Schiller! They'd be a perfect match for marketing :D
  3. macrumors 6502a


    If true, it's a complete 180 from their John Browett choice.

    (Big sigh of relief!)
  4. macrumors 6502

    missing that thing around his wrist.
  5. macrumors 65816

    Should've hired CEO of Louis Vuitton :p
  6. macrumors regular

    The French half brother! :eek:
  7. macrumors member

    An iWatch so the US government can spy even more on me? No, thanks.
  8. macrumors 65816


    Or maybe Mr. Deneve will be forming a start-up with Jean-Louis Gassee?
    N'est-ce pas?
  9. macrumors 6502a


    I really hope you don't think the US government is "spying" on everyone with an iOS device. Even if they knew every keystroke or website I visited I really wouldn't care. I'm not paranoid enough to think they have enough time to pour though everything millions of people are doing in order to.... in order to do what....? Arrest you for checking out Grumpy Cat on Facebook? If they analyse every email, phone call and text message for terrorist activity and it keeps me safe at sporting events, on airplanes, in hotels, at work and at home, then let them. The government isn't too concerned that I have fetishes or what my 401k looks like or that I like to watch Most Extreme Elimination Challenge.
  10. macrumors regular

    Perhaps this hire would support Apple's entry into wearable technology.
  11. macrumors 6502a


    Can't innovate anymore, my ass!
  12. macrumors 68020

    You mean "Saint Laurent Paris"
  13. macrumors 6502

    Sounds probable.
  14. macrumors demi-god


    Hope that works out with our British chief designer. Might cause some "tension" :confused:
  15. macrumors 68030


    Don't know this person, but from his background/credentials, he couldn't possibly be worse than Browett. He seems to have the 'je-ne-sais-quoi' and 'cachet' APPLE might be seeking. Even though it was before SJ's return, APPLE had seven years to evaluate him, so hopefully they got it right this time.
  16. macrumors G5


  17. macrumors demi-god


    Why ? He worked for Apple before.
  18. macrumors G5


    1. We don't know what he will be doing (or even if he'll be a SVP).
    2. I think Ive is plenty busy in his current role so I doubt there will be tension.
  19. macrumors 65816

    captain kaos

  20. macrumors member

    Yep. Watches are fashion items. If they want to sell a fashion item they need expertise at the highest level of the fashion world. That would certainly qualify as a special project reporting to Tim Cook.
  21. macrumors 68020

    No no no no no no. Not all watches are fashion items. Some are more functional. I don't want a fashion led iWatch. I would absolutely not buy one if they went down that route. The iWatch is a portable computer you wear on your wrist and synch with your iPhone. It's NOT a watch. Go buy a fashion watch if that's what you want, but I hope Apple make it wearable tech rather than fashion.
  22. macrumors newbie

    Former Yves Saint Laurent CEO?

    Although Apple is already an elegant brand, but it wouldn't hurt to have more class.. #Stylish :p
  23. HMI, Jul 2, 2013
    Last edited: Feb 26, 2014

    macrumors 6502a


  24. macrumors 603

    Who cares what you want? The sector's profits are almost all in high-end fashion or luxury watches. Apple doesn't do low margin cheap looking but functional knockoffs of anything.
  25. macrumors G5


    And who wants to wear a "functional" watch?

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