Apple to Relocate Flagship San Francisco Retail Store to Union Square

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 16, 2013.

  1. macrumors bot

    MacRumors

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    Apple's San Francisco flagship retail store has been a particularly high-profile location for the company since it opened nine years ago, but the San Francisco Chronicle reports that Apple has submitted plans to move the store to a new location three blocks away. The new location at Stockton and Post streets will be directly adjacent to Union Square, the focal point of San Francisco's high-end shopping district.
    [​IMG]
    Rendering of new San Francisco flagship store on Union Square
    Apple says that the new location will increase its staff from the current 350 to 400 at the new location, but no timeline for construction and the move has been announced.

    The current flagship store at 1 Stockton Street is located directly adjacent to an entrance for a subway station serving both San Francisco's Muni Metro and the broader BART rail system. The new location is several blocks from the main Market Street transit corridor, but remains well served by transit and city officials hope that the new location will help draw more customers into the Union Square shopping district. San Francisco is also in the early stages of work on a new Central Subway line that will include a station directly at Union Square.

    Update: AllThingsD has several larger images and a statement from Apple about the new store.
    Article Link: Apple to Relocate Flagship San Francisco Retail Store to Union Square
     
  2. macrumors regular

    the Helix

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    #2
    This is a better location than the current one. It should make for a better shopping experience.
     
  3. macrumors 6502

    iPusch

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    #3
    sure is a great location^^
    they need some more extraordinary buildings tho :)
    some sexy flagships
     
  4. macrumors regular

    gregwyattjr

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    #4
    400 staff? That's amazing. What I would give to be one of those 400 :(
     
  5. macrumors 6502a

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    #5
    I love how it stands out from the other drab buildings. I really hope other highend brands follow suit.
     
  6. macrumors regular

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  7. macrumors 65816

    Santabean2000

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    #7
    That's great. But how about just one store for Singapore. Or NZ for that matter too.
     
  8. macrumors member

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    #8
    This actually raises an interesting question - what will become of a highly customized Apple store? Will Apple remove glass staircases? Remove glass cladding? Will the building owner be forced to reconfigure the building, or will they be left with an Apple look-alike store that will be snapped up by another high profile tenant?
    This isn't some mall store that will just throw down new flooring and hang a new sign.

    We might be seeing more of this in the future.
     
  9. macrumors 68000

    Tankmaze

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    #9
    I second that. We need apple store in singapore.
     
  10. macrumors 6502

    ck2875

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    #10
    Relocating to a bigger store ≠ Closing. :confused:
     
  11. macrumors member

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    #11
    I was just there last weekend and I agree that's a better location. Lots of other high-end stores in Union Square. The current store reminded me of a scaled-down version of the Michigan Avenue store here in Chicago. It felt cramped because they were trying to fit a lot of product into a small space.
     
  12. macrumors G3

    rhett7660

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    #12
    Easy, it sounds like Apple is doomed and this will be the trend from here on out, closing of stores is only the beginning!

    :D
     
  13. macrumors 65816

    dec.

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    #13
    I agree completely and even worse - it's becoming a trend. I heard rumors about the store in Toronto closing, so I went to check it out last night and ...it was closed!
     
  14. macrumors demi-god

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    #14
    Apple's been relocating existing stores to bigger/better location for years now, IIRC.
     
  15. macrumors 6502

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    #15
    Goodbye Merrell..... :(

    Edit: wrong corner. Yay Merrell!
     
  16. macrumors 68040

    the8thark

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    #16
    Re-locating stores cause they are not in desirable locations while other locations around the world don't even have Apple stores.

    My state capital Brisbane does not even have an Apple store. The other QLD stores are way to far away. This is a shame I think. Just one example of many.
     
  17. macrumors regular

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    #17
    i thought the one at Stockton be enough to cover the whole area there??!!
     
  18. Oui
    macrumors 6502

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    #18
    Did you even bother to read the article. Not once is the word "close" or any derivative even used.
     
  19. macrumors 6502

    bchery21

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  20. macrumors 6502

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    #20
    Apple stores close every night, at 9PM.....they are losing and Samsung is winning!!!!
     
  21. macrumors newbie

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  22. macrumors 601

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    #22
    Oh great! So glad they're doing this. Walking up and down that tiny crowded street was maddening at times. Moving it to Union Square will make for a much easier experience to get in the store. :)
     
  23. macrumors newbie

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    Mar 17, 2008
    #23
    ANother store?!

    I'm tellin' you. Everything looks rosey now, but Apple is gonna experience the same thing Starbuck's did. Market saturation with stores that don't have enough "NEW" products.

    I love Apple. Love their products. It's all i use. but I'm getting less excited about store openings. Just feels like the company is more business minded as of late and less "let's change the world, again". I like new ideas.

    Anyway, I guess yeah for Apple for opening another store.
     
  24. macrumors member

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    #24
    That's where the Levi's flagship store is. I wonder where they're re-locating to...
     
  25. macrumors 601

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    #25
    Oh yeah, the Samsung store, what time does it close? :rolleyes:
     

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