Apple to Triple Reseller Network in India to 200 Stores by 2015

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 26, 2013.

  1. macrumors bot

    MacRumors

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    The Economic Times reports (via iPhone Hacks) that Apple is tripling the size of its reseller network in India by 2015, growing to 200 stores.
    We first noticed Apple's expansion plans almost exactly one year ago after the company posted a job listing seeking a new national manager for the Apple Premium Reseller (APR) program in India, with the listing describing a "significant growth plan for the future".

    [​IMG]
    Today's report also indicates that Apple has still been unable to find a way to open its own retail stores in India, given regulations requiring such single-brand stores to source 30% of their products from within the country.
    Late last year, Apple brought on two new distribution companies to assist with the company's iPhone business in India, an effort that resulted in a tripling of sales.

    Apple has also been working to expand its content ecosystem in India, launching music and movies in the iTunes Store back in December and complementing that move with a February debut for the Apple TV.

    Article Link: Apple to Triple Reseller Network in India to 200 Stores by 2015
     
  2. macrumors regular

    AppleGuesser

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    #2
    Good luck with that. 200 stores by 2015 seems a bit over zealous.
     
  3. macrumors 68030

    Popeye206

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    #3
    The photo of the store looks very lack luster compared to stores in the US.
     
  4. Dwalls90, Mar 26, 2013
    Last edited: Mar 26, 2013

    macrumors 68040

    Dwalls90

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    #4
    It's not opening it's own, it's seeking reseller expansion (i.e. Target in the USA).

    India is pretty big so this goal is aggressive but feasible.
     
  5. macrumors 603

    justperry

    #5
    Divided by 17 franchise holders is about 11 each so it could be easily done!

    You know how big India is?

    ------

    Business in India and their laws is still difficult, same as where I live now, after a few years you can't own a majority stake in a business here, have to sell 51% after a certain amount of years.
     
  6. macrumors 68020

    Squilly

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    #6
    Franchising surprises me. Yet I am very surprised Apple didn't enter the Indian market earlier.
     
  7. macrumors 68020

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    #7
    Wonder what that means for the mid-tier iPhone.

    Nokia 520 Windows 8 phone is a HUGE hit over there I heard.
     
  8. macrumors 6502a

    DipDog3

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    Sep 20, 2002
    #8
    Well India requires 30% of the products be domestically sourced, so that makes it hard for Apple to open stores in the country. They probably tried selling through the cell phone companies but realized that wasn't working either.
     
  9. macrumors regular

    AppleGuesser

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    #9
    Oh, I totally blanked on that. Yeah, ok, I retract my first comment :D This is totally feasible :)
     
  10. macrumors 68030

    needfx

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    #10
    I was going to make a current event remark, but decided against it. move along
     
  11. macrumors 6502a

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    #11
    India has a lot of red tape - foreign companies get buried in it.
     
  12. macrumors 603

    ArtOfWarfare

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    #12
    Do APRs not qualify as "Single Brand Stores" and so not need to source 30% of their products in India? It seems to me their single brand is Apple and so they'd be subjected to the exact same rules?

    I don't consider Walmart to be an APR...

    Also, this sourcing rule seems really silly. I don't understand why you would want manufacturing jobs. Those are lousy jobs that you should try to keep out of your country and with whatever countries are most desperate for jobs.
     
  13. macrumors 68040

    Dwalls90

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    #13
    I read it that way initially too. They only have 400 retail stores worldwide, so 250 in India alone in 2 years or so definitely seems crazy :D
     
  14. macrumors 65816

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    #14
    Just give a good promotion for iMessage or whatsapp with the carriers; and give very affordable unlimited data plans, and you're set in India.

    The prices should also be lower but I'm sure they can get by with selling the 4S and 4 at dirt cheap prices.
     
  15. macrumors member

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    #15
    looks like all the looky-likey stores in Thailand, quite similar market as well.
     
  16. macrumors 68000

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    #16
    i hope no women are beaten in the making of this reseller network :confused:
     
  17. macrumors 65816

    Joined:
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    Canada
    #17
    Apple will be in India how it was in North America a few years ago, a high end product that everyone talks about, but few own. Nowadays everyone had apple stuff around here
     
  18. macrumors 68030

    Joined:
    Feb 17, 2009
    #18
    No but plenty of raping going on over there, if you follow the news.
    Doesn't even matter if the husbands or boyfriends are present.

    Also, with restrictive policies for business (30%) how do they have the nerve to export their stuff without restrictions to US or worldwide.
     
  19. macrumors 6502

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    #19
    What did you expect, a retail store in the Taj Mahal?
     
  20. macrumors 65832

    Tankmaze

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    Mar 7, 2012
    #20
    so in 2 years for 200 resellers store. with India population, yea I can see that happening.
     
  21. ritmomundo, Mar 26, 2013
    Last edited: Mar 26, 2013

    macrumors 68000

    ritmomundo

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    #21
    I wonder how the poor guy pronounces his name "Hugeues Asseman." Imagine introducing yourself...

    "Hi, I'm Hugeues Asseman."
    "You're a huge ass-man?"
    "Hugeues Asseman."
    "I always figured you were a boob-man."
    "No, I'm definitely an Asseman."
     
  22. liavman, Mar 26, 2013
    Last edited: Mar 26, 2013

    macrumors 6502

    Joined:
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    #22
    It looks like Apple is spending around $200000 per store. So they get to furnish 5 stores for a million dollars. TC probably carries all the 40 mil required in his back pocket!

    If this works, Apple can afford to expand this out much wider. I have a feeling a country the size and population of India can easily take in double this number, even if the target market is only the top 20% of wage earners.
     
  23. macrumors 6502

    FirstNTenderbit

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    Atlanta
    #23
    Wow, that's slightly elitist. Manufacturing job lousy? What's wrong with an honest days work for an honest days pay? Tons of people have worked in manufacturing and provided a good living for their families. Not to go all "bring our jobs back" but we could use some of those lousy jobs right here in the good ole US of A.
     
  24. macrumors 6502a

    j4zb4

    Joined:
    Oct 15, 2011
    #24
    The recent law allowing 100% FDI (Foreign Direct Investment) should work in apples favour here... I still don't know why they aren't going forward with their solo retail stores like everywhere else... They could open a few of them in the Metro cities atleast...

    Select manufacturing jobs are good for us... We do have a hell lot of semi-skilled and unskilled labour which could use some employment at the moment...

    They aren't talking about their own stores... But authorized resellers and sections in multibrand electronic stores a.k.a walmarts of India... I think thats quite possible considering the number of malls popping all around the country...
     
  25. macrumors member

    Joined:
    Apr 8, 2009
    #25
    No, the Indian definition of a "single-brand store" really means a store operated by a single manufacturer. APRs like iStore are not owned by Apple, so the rules do not apply. (And they do not sell a single brand either, most accessories are not made by Apple.)

    You really only find single brand stores in India from brands that do a lot of production there (Samsonite, Timberland, Hush Puppies, Burberry, Lacoste etc.). It is actually quite easy to tell. If anything is not priced a LOT higher than anywhere else, it is likely made in India. E.g. a Hugo Boss shirt in Mumbai easily costs 300% of what it costs in Europe, while a Lacoste polo shirt is 20-30% less.

    Their protectionism is dead crazy.
     

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