Apple to Triple Reseller Network in India to 200 Stores by 2015

Discussion in ' News Discussion' started by MacRumors, Mar 26, 2013.

  1. macrumors bot


    Apr 12, 2001

    The Economic Times reports (via iPhone Hacks) that Apple is tripling the size of its reseller network in India by 2015, growing to 200 stores.
    We first noticed Apple's expansion plans almost exactly one year ago after the company posted a job listing seeking a new national manager for the Apple Premium Reseller (APR) program in India, with the listing describing a "significant growth plan for the future".

    Today's report also indicates that Apple has still been unable to find a way to open its own retail stores in India, given regulations requiring such single-brand stores to source 30% of their products from within the country.
    Late last year, Apple brought on two new distribution companies to assist with the company's iPhone business in India, an effort that resulted in a tripling of sales.

    Apple has also been working to expand its content ecosystem in India, launching music and movies in the iTunes Store back in December and complementing that move with a February debut for the Apple TV.

    Article Link: Apple to Triple Reseller Network in India to 200 Stores by 2015
  2. macrumors regular


    May 1, 2012
    Athens, GA
    Good luck with that. 200 stores by 2015 seems a bit over zealous.
  3. macrumors 68030


    Sep 6, 2007
    The photo of the store looks very lack luster compared to stores in the US.
  4. Dwalls90, Mar 26, 2013
    Last edited: Mar 26, 2013

    macrumors 68040


    Feb 5, 2009
    It's not opening it's own, it's seeking reseller expansion (i.e. Target in the USA).

    India is pretty big so this goal is aggressive but feasible.
  5. macrumors 603


    Divided by 17 franchise holders is about 11 each so it could be easily done!

    You know how big India is?


    Business in India and their laws is still difficult, same as where I live now, after a few years you can't own a majority stake in a business here, have to sell 51% after a certain amount of years.
  6. macrumors 68020


    Nov 17, 2012
    Franchising surprises me. Yet I am very surprised Apple didn't enter the Indian market earlier.
  7. macrumors 68020

    May 23, 2011
    Wonder what that means for the mid-tier iPhone.

    Nokia 520 Windows 8 phone is a HUGE hit over there I heard.
  8. macrumors 65816


    Sep 20, 2002
    Well India requires 30% of the products be domestically sourced, so that makes it hard for Apple to open stores in the country. They probably tried selling through the cell phone companies but realized that wasn't working either.
  9. macrumors regular


    May 1, 2012
    Athens, GA
    Oh, I totally blanked on that. Yeah, ok, I retract my first comment :D This is totally feasible :)
  10. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    I was going to make a current event remark, but decided against it. move along
  11. macrumors 6502a

    Aug 16, 2010
    India has a lot of red tape - foreign companies get buried in it.
  12. macrumors 604


    Nov 26, 2007
    Do APRs not qualify as "Single Brand Stores" and so not need to source 30% of their products in India? It seems to me their single brand is Apple and so they'd be subjected to the exact same rules?

    I don't consider Walmart to be an APR...

    Also, this sourcing rule seems really silly. I don't understand why you would want manufacturing jobs. Those are lousy jobs that you should try to keep out of your country and with whatever countries are most desperate for jobs.
  13. macrumors 68040


    Feb 5, 2009
    I read it that way initially too. They only have 400 retail stores worldwide, so 250 in India alone in 2 years or so definitely seems crazy :D
  14. macrumors 65816

    Sep 5, 2011
    Lusaka, Zambia(If you know where it is)
    Just give a good promotion for iMessage or whatsapp with the carriers; and give very affordable unlimited data plans, and you're set in India.

    The prices should also be lower but I'm sure they can get by with selling the 4S and 4 at dirt cheap prices.
  15. macrumors member

    Jan 1, 2012
    looks like all the looky-likey stores in Thailand, quite similar market as well.
  16. macrumors 68000

    Mar 5, 2012
    Central California
    i hope no women are beaten in the making of this reseller network :confused:
  17. macrumors 65816

    Feb 3, 2011
    Apple will be in India how it was in North America a few years ago, a high end product that everyone talks about, but few own. Nowadays everyone had apple stuff around here
  18. macrumors 68030

    Feb 17, 2009
    No but plenty of raping going on over there, if you follow the news.
    Doesn't even matter if the husbands or boyfriends are present.

    Also, with restrictive policies for business (30%) how do they have the nerve to export their stuff without restrictions to US or worldwide.
  19. macrumors 6502

    Aug 30, 2006
    What did you expect, a retail store in the Taj Mahal?
  20. macrumors 68000


    Mar 7, 2012
    so in 2 years for 200 resellers store. with India population, yea I can see that happening.
  21. ritmomundo, Mar 26, 2013
    Last edited: Mar 26, 2013

    macrumors 68000


    Jan 12, 2011
    Bel Air, CA
    I wonder how the poor guy pronounces his name "Hugeues Asseman." Imagine introducing yourself...

    "Hi, I'm Hugeues Asseman."
    "You're a huge ass-man?"
    "Hugeues Asseman."
    "I always figured you were a boob-man."
    "No, I'm definitely an Asseman."
  22. liavman, Mar 26, 2013
    Last edited: Mar 26, 2013

    macrumors 6502

    Sep 22, 2009
    It looks like Apple is spending around $200000 per store. So they get to furnish 5 stores for a million dollars. TC probably carries all the 40 mil required in his back pocket!

    If this works, Apple can afford to expand this out much wider. I have a feeling a country the size and population of India can easily take in double this number, even if the target market is only the top 20% of wage earners.
  23. macrumors 6502


    Jan 15, 2013
    Wow, that's slightly elitist. Manufacturing job lousy? What's wrong with an honest days work for an honest days pay? Tons of people have worked in manufacturing and provided a good living for their families. Not to go all "bring our jobs back" but we could use some of those lousy jobs right here in the good ole US of A.
  24. macrumors 6502a


    Oct 15, 2011
    The recent law allowing 100% FDI (Foreign Direct Investment) should work in apples favour here... I still don't know why they aren't going forward with their solo retail stores like everywhere else... They could open a few of them in the Metro cities atleast...

    Select manufacturing jobs are good for us... We do have a hell lot of semi-skilled and unskilled labour which could use some employment at the moment...

    They aren't talking about their own stores... But authorized resellers and sections in multibrand electronic stores a.k.a walmarts of India... I think thats quite possible considering the number of malls popping all around the country...
  25. macrumors member

    Apr 8, 2009
    No, the Indian definition of a "single-brand store" really means a store operated by a single manufacturer. APRs like iStore are not owned by Apple, so the rules do not apply. (And they do not sell a single brand either, most accessories are not made by Apple.)

    You really only find single brand stores in India from brands that do a lot of production there (Samsonite, Timberland, Hush Puppies, Burberry, Lacoste etc.). It is actually quite easy to tell. If anything is not priced a LOT higher than anywhere else, it is likely made in India. E.g. a Hugo Boss shirt in Mumbai easily costs 300% of what it costs in Europe, while a Lacoste polo shirt is 20-30% less.

    Their protectionism is dead crazy.

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