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Apple Tops 2010 Film Product Placement Awards
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Product placement is not free. Except for that iPad tidbit on 1 show, there is no proof that Apple doesn't pay for it. Heck, all the hidden Apple logos around on TV is proof that sometimes, Apple doesn't pay and doesn't get the placement.
If you have kids..
If you are in the US and have kids, you may have seen a show called iCarly on nick. Apple products are all over that show but are called iPear, PearPad, PearBook, etc and all have a pear logo on them instead of an Apple logo. This is obviously done tongue in cheek and they are not really trying to hide what they are. It is funny actually.
If you are in the US and have kids, you may have seen a show called iCarly on nick. Apple products are all over that show but are called iPear, PearPad, PearBook, etc and all have a pear logo on them instead of an Apple logo. This is obviously done tongue in cheek and they are not really trying to hide what they are. It is funny actually.
Apple specifically said that they don't pay for product placement. They've said this numerous times. As that article shows, this doesn't mean Apple doesn't actively try to get Macs on shows--they do. Most products aren't paid for, at least when that article was written:
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Also, the fact that Jesse Eisenberg looks more like Sean Parker and Justin Timberlake looks more like Mark Zuckerberg:
http://cdn.screenrant.com/wp-content/uploads/eisnberg-timberlake-garfi.jpg
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I have a nice piece of real estate that I would like to sell you, sir. Its prime. I promise.
It always gets me when they in TV or movies block the Apple logo with a piece of tape or whatever. You see a huge 27in iMac with a grey tape in the middle where the apple logo is. Or an aluminium Macbook Pro with a piece of tape in the middle of the lid. ....so they still want to USE the Apple products, but they don't want to show the logo cause Apple didn't pay them? lol
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You can't, I don't believe so, but it would make sense that it's Snow Leopard since I think that was out when they were making the movie.
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Let's not forget the macs in House
Let's not forget the macs in House
I remember seeing some movies years ago that weren't consistent with the computer content. For instance there was one with an Apple computer but the screen had early windows OS. And I believe I've seen the opposite too back in OS 9 days.
Then of course there were pre-GUI days when they'd show the monochrome with size 48 font. LOL
Then of course there were pre-GUI days when they'd show the monochrome with size 48 font. LOL
in just one night of TV last night i saw 2 Macbook Airs, a Macbook Pro, 2 iPads, countless iPhone 4s, and that's just what i can remember
One of my favorite Apple placements -- though, given the circumstances, I'm not sure it was an *official* placement -- was in the HBO series "Eastbound and Down." Kenny decides to write another volume of his autobiography, which will, of course, be an audiobook. So his buddy/syncophant says "We can do it at my house. I've got a cracked copy of Logic!"
Not sure if they paid for that one, though.
Not sure if they paid for that one, though.
Wow they're going to make a sequel? What, are the aliens going to come back from the dead for round 2?
I don't think anyone is trying to punish Apple for non-payment.
Far more likely would be potential conflicts arising with other electronics/gadget companies who pay to advertise on the show. Why would HP or Dell want to pay for an ad during the commercial break if the show is going to showcase Apple products and blatantly flash the logo? I imagine this is why commercial ad-supported programming often have the logo blocked. Safer to do that and not worry about which companies are going to end up footing the advertising bill when the show airs.
On the other hand, a show on a premium network like HBO or Showtime isn't running ads, so they show the Apple logo all the time with no hesitation (see Sex And The City, Curb Your Enthusiasm, United States of Tara, Dexter, etc.).
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Seinfeld always had a Mac in his NY apartment.
But then, more recently, he shilled for Microsoft in their TV ads. Funny thing was, he appeared as "himself" in several episode of Curb Your Enthusiasm around the same time, clearly using a MBP.
Doubt Microsoft would have been thrilled — but I guess stars of a certain cachet get away with what they want.
And he's got cachet, baby — he's got cachet up the yinyang!
![seinfeld-curb-mac.jpg]()
But then, more recently, he shilled for Microsoft in their TV ads. Funny thing was, he appeared as "himself" in several episode of Curb Your Enthusiasm around the same time, clearly using a MBP.
Doubt Microsoft would have been thrilled — but I guess stars of a certain cachet get away with what they want.
And he's got cachet, baby — he's got cachet up the yinyang!
Yes. I'm fully aware of that. I'm a programmer, since before there was a Mac, and have programmed on just about every Mac since the 128K. If you can't make your OS9 Mac chew bubble gum and walk at the same time then the problem lies with you, not OS9.