Apple Tops J.D. Power Smartphone Satisfaction Rankings By Significant Margin

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 21, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple has topped the J.D. Power 2013 Wireless Smartphone Satisfaction Study, landing above competitors like Nokia, Samsung and Motorola. In fact, Apple is so well regarded that it is the only smartphone maker with a ranking above average.

    The study measured satisfaction among 9,767 customers who had used their current smartphone for less than one year, and looks at performance, physical design, features and ease of operation. The firm said Apple "performs particularly well in physical design and ease of operation."

    [​IMG]
    Apple also led the rankings in 2009, 2010, and 2011, and it is the ninth consecutive time that Apple has led the biannual ranking. Apple links the survey prominently on its 'Why iPhone' page.

    Article Link: Apple Tops J.D. Power Smartphone Satisfaction Rankings By Significant Margin
     
  2. macrumors demi-god

    Shrink

    Joined:
    Feb 26, 2011
    Location:
    New England, USA
    #2
    Not everybody buys one, but those who do have an iPhone seem to like it.

    Of course, that excludes most of the posters on MR's iPhone Forum!:p

    :rolleyes:
     
  3. macrumors member

    pezj

    Joined:
    Jun 10, 2012
    #3
    I am a big fan of my iPhone 4S. Having said that... I was a bigger fan when it ran iOS5 and didn't glitch or die at 7% battery.
     
  4. macrumors P6

    MacDawg

    Joined:
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    Location:
    "Between the Hedges"
    #4
    Very satisfied with all the ones I have owned:
    3GS, 4, 4s and 5
     
  5. macrumors G5

    jav6454

    Joined:
    Nov 14, 2007
    Location:
    1 Geostationary Tower Plaza
    #5
    Thats your battery calling it quits. Time to replace. Same thing happened to me.
     
  6. macrumors 68030

    baryon

    Joined:
    Oct 3, 2009
    #6
    Strange that despite all the "lack of innovation" (and lack of a 27 inch screen) people are still the most happy with iPhones!
     
  7. macrumors 6502a

    Joined:
    Jul 1, 2010
    #7
    Prepaid plan?

    EDIT: I myself have owned 3G, 4, and now 5. 2 year contracts
     
  8. macrumors newbie

    Joined:
    Mar 7, 2011
    #8
    Duh. Nobody else could offer such an experience. :apple:
     
  9. macrumors 65816

    Joined:
    Feb 15, 2011
    Location:
    Holland
    #9
    See this is the stuff that matters. Screw those gimmicks that you never use, when you are satisfied with something you are happier.
     
  10. macrumors P6

    MacDawg

    Joined:
    Mar 20, 2004
    Location:
    "Between the Hedges"
    #10
    AT&T contracts

    I currently have 7 devices on my plan

    Stepdaughter - iPhone 4
    Wife - iPhone 4s
    Me - iPhone 5
    Stepdaughter - iPad 1
    Wife - iPad Mini
    Me - iPad 3
    Me - iPad Mini
     
  11. macrumors 6502

    Joined:
    Oct 28, 2008
    #11
    love my iPhone... even though (IMO) the OS needs an update, but again I'm still happy with my phone.
     
  12. macrumors 68030

    Snowy_River

    Joined:
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    Location:
    Corvallis, OR
    #12
    There's always one kid in the class that blows the curve for all the rest! ;)
     
  13. macrumors regular

    Joined:
    Oct 6, 2012
    #13
    1. Good for Apple

    2. I still think it should become a crime to make graphs with scales that don't start at zero
     
  14. macrumors 68040

    boshii

    Joined:
    Jul 6, 2008
    Location:
    Atlanta, GA
    #14
    This study was obviously done before the S4 unveiling :D
     
  15. macrumors 6502

    bassfingers

    Joined:
    Nov 15, 2010
    #15
    "People are only satisfied because of that little apple logo on the back"

    -that guy

    Don't be that guy
     
  16. macrumors 68000

    Joined:
    Mar 5, 2012
    Location:
    Central California
    #16
    Significant margins ?

    That's 6.9% difference on average


    I'd hardly call that significant.
     
  17. macrumors regular

    Joined:
    Oct 6, 2012
    #17
    If all your real competitor's are around 79% satisfaction, with no competitor truly better than the others, it's definitely significant to be at 85% satisfaction.

    This is a "There's Apple - and then there's the rest" graph.
     
  18. macrumors member

    Joined:
    Feb 3, 2013
    #18
    Apple iPhone is the golden standard for all smartphones
     
  19. macrumors 68000

    Joined:
    Jun 24, 2010
    #19
    Thus the reason for the iphone 5s. The average user does not care. And the Apple fan will buy regardless. Apple essentially created a cult of followers.
    I would not be surprised if iOS remains basically the same because of this recognition. Why change something if people don't complain?
     
  20. macrumors 604

    BaldiMac

    Joined:
    Jan 24, 2008
    #20
    "Essentially" doesn't mean "Here is an irrational reason based on a stereotype, so that I don't have to change my POV to fit reality."

    :D
     
  21. macrumors 6502

    Joined:
    Aug 31, 2003
    Location:
    Campbell, CA
    #21
    It's actually much higher than a 6.9% difference because the lowest score is not 0% and the highest score is not 100%. This is actually a pretty big gap.

    Now, I think you can argue that part of the is merely due to ingrained psychology. If you bought a luxury product that was touted as the best and you paid more for it too, you're much less likely to be willing to be critical about it. On the other hand, Apple has earned that halo for the time being.
     
  22. macrumors 6502a

    Joined:
    Jun 27, 2010
    #22
    Because having an iPhone these days get you laid much faster. Who wouldn't be satisfied?
     
  23. macrumors 68040

    KdParker

    Joined:
    Oct 1, 2010
    #23
    Really... the S4 doesn't have many improvements over the SGIII.

    More like an SGIII(s) (using apples naming convention.)
     
  24. macrumors G4

    daneoni

    Joined:
    Mar 24, 2006
  25. macrumors 68020

    smithrh

    Joined:
    Feb 28, 2009
    #25
    ...and Android is winning!

    /s
     

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