Apple Tops U.S. Retail Chains in Sales Per Square Foot

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 24, 2011.

  1. macrumors bot

    MacRumors

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    RetailSails compiles (via 9to5Mac) a list of the top 20 U.S. retail store chains, revealing that Apple easily leads the pack with sales of well over $5,000 per square foot. Second-place Tiffany & Co. came in well behind at under $3,000 per square foot.
    RetailSails' report analyzed over 160 U.S.-based retail companies, reporting sales information and calculated sales per square foot on a global basis.

    Some of Apple's flagship locations understandably generate sales significantly above the average, with performance at the company's Fifth Avenue store in Manhattan being pegged at approximately $35,000 per square foot several years ago.

    Article Link: Apple Tops U.S. Retail Chains in Sales Per Square Foot
     
  2. macrumors regular

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    #2
    apple knows show to sell ;)
     
  3. macrumors 6502

    TimUSCA

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    #3
    This is likely due to Apple's *very* strategic store location planning. They're very careful to not water down their brand by putting stores on every corner a la Radio Shack. Plus, they generally only put them in upscale shopping areas.

    Pair that with the fact that people love buying their Apple products in a brick & mortar store, and it's an instant win!

    They deserve it, really. Nobody thought their stores would survive, and look at them now. Their stores are what really allowed them to survive and do so well over the last decade. I credit them to really "saving" the company.
     
  4. wol
    macrumors member

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    #4
    Makes me wonder where the Microsoft retail stores end up in sales per square foot... ;)
     
  5. macrumors member

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    #5
    They will just open realy really small stores to beat apple at this record
     
  6. macrumors G5

    jav6454

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    Interdasting.... However this is almost given, taking into account Apple's current momentum.
     
  7. macrumors 601

    Eddyisgreat

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    #7
    I would have figured as much. An Apple store looks like a swank nightclub with a waiting list vs the stores that surround it (usually something like VS).
     
  8. macrumors 6502

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    #8
    Could the average cost of Apple products vs. the average cost of products at other stores also be part of this (meaning Apple has more expensive products)?

    I think so.
     
  9. macrumors 68020

    applesith

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    #9
    I take it you don't shop at Tiffany's?
     
  10. macrumors newbie

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    I wonder if this is just brick-and-mortar sales, or if it includes Internet, education sales, etc, as well?
     
  11. macrumors 6502a

    bad03xtreme

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    #11
    Tiffany's sucks, I bought my wife sterling silver ring and it turned her finger green. It took all sorts of cursing at them to give me my money back after trying to up-sell me on platinum. :mad:
     
  12. macrumors 68000

    deannnnn

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    #12
    Costco seems odd to me... just because they have such huge stores.
     
  13. macrumors newbie

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    #13
    Monthly?

    Is this monthly or yearly? The chart doesn't say.
     
  14. macrumors 68000

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    #14
    When every other store in the mall looks half-dead, the Apple Store is lit up and full of people. Even though most of the customers are just fooling around, enough of them must be buying stuff.
     
  15. macrumors newbie

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    I would have to disagree, there are some hot dog stands on 5th that would contend for that title
     
  16. macrumors member

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    #16
    Also take into consideration the PRICE of the machines they sell per squarefoot.
     
  17. macrumors member

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    #17
    It seems "spread them wide and sell them dear" works even better.
     
  18. macrumors 68000

    0815

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    #18
    Given that it excludes online sales this is pretty impressive.

    Even though we have three Apple Stores in town, I never bought anything in the store - I always order online (and so do most of my friends here).
     
  19. macrumors 601

    BornAgainMac

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    #19
    When I look at Tiffany's products, I think how much flash storage I could buy with the same amount or a fully loaded Mac Pro before they are discontinued from the product line as we know it.
     
  20. macrumors 68020

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    #20
    Disruptive

    I am reading a book called 'Disrupt!' about businesses that thought outside the box, the Apple retail store is listed as one of the examples. Apparently, Apple observed that users like not only to look at a product, but interact with it: Touch it, feel it, as if it is their own. All Apple sales reps are trained not to hassle customers, be responsive but not to be over the customer's shoulder as they are shopping (have you been to a furniture store recently? Jesus!)

    Apple sells an experience in their store, and they make it so easy for you to wip the plastic out and any t-shirt wearing sales rep can instantly do the checkout for you. No need to drag all the stuff and go to the 'checkout line'
     
  21. macrumors newbie

    ThePest

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    #21
    Really? This is something to report on? It must be a slow rumor day, because this is one of the silliest things I've seen on macrumors. I would much rather have another mock of a mock up of a mock up with a watermark that says this is a mock up.

    ha.
     
  22. macrumors 65816

    johnnymg

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    #22
    You beat me to this comment.

    I'm VERY perplexed why the MS stores aren't on this list. ??? :rolleyes:
     
  23. macrumors 68000

    0815

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    #23
    click on the linked article - it has all the details:

     
  24. macrumors 68030

    Mattie Num Nums

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    #24
    Very true. I worked at a 30 foot that did insane business!!!!
     
  25. macrumors 6502

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    #25
    I would think that not only Tiffany's (#2), but also Coach (#3), has a higher average price for their merchandise.
     

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