For you? Maybe not. For normal folks? Yes. I bought my girlfriend one for Christmas. I got it running two weekends ago, and she hasn't watched cable since. She and her son watch Netflix and YouTube non-stop. And then I showed some pics via Airplay from my iPad and they flipped their lids. Do I think it's the coolest thing ever? No. But they do. And they are Apple's target audience. Not me. Not geeks. The vast majority who spend money and want simple.