CompUSA is taking preorders of Apple Tv for $249.99 ($50 less than I expected):
http://www.compusa.com/products/product_info.asp?product_code=344685&Pn=Apple_TV
http://www.compusa.com/products/product_info.asp?product_code=344685&Pn=Apple_TV
CompUSA is taking preorders of Apple Tv for $249.99 ($50 less than I expected):
http://www.compusa.com/products/product_info.asp?product_code=344685&Pn=Apple_TV
something isn't right here. Why would compusa sell this at a loss? or is this price just for preorders.
I wouldn't be surprised if the retailer margin on these things is close to 30%. Retailers generally get large margins to cover the cost of sales personnel and stores.
This is true for most manufacturers, but not Apple- they traditionally distribute products for almost full retail price.
Or the $50 they'd be "losing" still isn't as bad as not selling a unit. They could also be counting on the fact that at least in B&M stores, maybe it'd get customers to buy other things.So either this is CompUSA /trying/ to burn their business to the ground, or Apple providing retailers with larger than usual margins.
Maybe Apple is actually going to lower the price(even on the pre-orders) due to a lot of people complaining about the high price? Is that feasible?
The compusa tech specs also list 1080i output is available. I thought 720p was the limit with apple tv? Perhaps compusa just got it wrong?
Output Resolution / Refresh Rates:
* 1080i
* 720p
* 576p (PAL format)
* 480p