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Krevnik

macrumors 601
Sep 8, 2003
4,100
1,309
something isn't right here. Why would compusa sell this at a loss? or is this price just for preorders.

I wouldn't be surprised if the retailer margin on these things is close to 30%. Retailers generally get large margins to cover the cost of sales personnel and stores.
 

psycoswimmer

macrumors 65816
Sep 27, 2006
1,302
1
USA
Possibly because some CompUSAs are closing? I don't know why they would do this for the online store, though.
 

pdpfilms

macrumors 68020
Jun 29, 2004
2,382
1
Vermontana
I wouldn't be surprised if the retailer margin on these things is close to 30%. Retailers generally get large margins to cover the cost of sales personnel and stores.

This is true for most manufacturers, but not Apple- they traditionally distribute products for almost full retail price.
 

Krevnik

macrumors 601
Sep 8, 2003
4,100
1,309
This is true for most manufacturers, but not Apple- they traditionally distribute products for almost full retail price.

Traditionally, that is true... and is also why you don't see large sales on Apple products. So either this is CompUSA /trying/ to burn their business to the ground, or Apple providing retailers with larger than usual margins.
 

devilot

Moderator emeritus
May 1, 2005
15,584
1
So either this is CompUSA /trying/ to burn their business to the ground, or Apple providing retailers with larger than usual margins.
Or the $50 they'd be "losing" still isn't as bad as not selling a unit. :rolleyes: They could also be counting on the fact that at least in B&M stores, maybe it'd get customers to buy other things.
 

sonicboom

macrumors regular
Original poster
Sep 10, 2006
174
0
BTW... I also saw this advertised price in today's paper (compusa advertisement), which is what prompted me to check their website. So it's not an online only price. Although, I don't know how B&M preorders work. They didn't mention "preorder" in the circular. It's possible that they jumped the gun, and forgot to take Apple's shipping delay under account with their planned advertising.
 

sonicboom

macrumors regular
Original poster
Sep 10, 2006
174
0
The compusa tech specs also list 1080i output is available. I thought 720p was the limit with apple tv? Perhaps compusa just got it wrong?

Output Resolution / Refresh Rates:

* 1080i
* 720p
* 576p (PAL format)
* 480p
 

pdpfilms

macrumors 68020
Jun 29, 2004
2,382
1
Vermontana
Maybe Apple is actually going to lower the price(even on the pre-orders) due to a lot of people complaining about the high price? Is that feasible?

Good point- I could certainly see that happening. Unless they add something else (PVR, larger HDD, gaming, etc.) i think most people agree $300 is way steep.
 

sonicboom

macrumors regular
Original poster
Sep 10, 2006
174
0
Personally, I think the $250 price point is very attractive for this device.

I still don't know if I'll buy one, but it has me curious about what features will be available upon the official release. If I can rent movies for under $4, stream an archived DVD collection (even via handbrake hackery, or some other technique), and get 5.1 audio, I'll buy one (maybe two).
 

kymac

macrumors 6502a
Nov 4, 2006
677
0
portland
This was also advertised in their Sunday print ad. But it didn't even say that it was a pre-order. Heres a photo from the print ad.

appletvxz3.jpg
 

psycoswimmer

macrumors 65816
Sep 27, 2006
1,302
1
USA
That $50 certainly makes the price look a whole lot cheaper. I hope this is the new price, not just CompUSA's.
 

Lancetx

macrumors 68000
Aug 11, 2003
1,991
619
The compusa tech specs also list 1080i output is available. I thought 720p was the limit with apple tv? Perhaps compusa just got it wrong?

Output Resolution / Refresh Rates:

* 1080i
* 720p
* 576p (PAL format)
* 480p

Those exact same specs have been up on Apple's website now since January...
 

Peace

Cancelled
Apr 1, 2005
19,546
4,556
Space The Only Frontier
Apple emphasizes 720P because it's better than 1080i, even though there are those that will disagree with me.

Perhaps CompUsa knows something we don't know like better specs coming out on the one's directly from the Apple store ? :confused:
 

pagansoul

macrumors 65816
Aug 10, 2006
1,040
42
Earth
Maybe it isn't the 160GB. He He

Just checked, the number 711LL/A is the 40GB so its no big deal. You can get it for $230 from Apple.
 
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