New Apple TV Ad 'Father Time' Released Starring Kobe Bryant

[MacRumors]

Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October.

The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier "The Kiss" spot.

The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career for on Wednesday, is coming to an end due to his age.

The ad closes with the tagline "future of television" and colorful bars as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities like Los Angeles, New York, San Francisco, and Hollywood.

Article Link: New Apple TV Ad 'Father Time' Released Starring Kobe Bryant

 

[C7 POWER]

Now if Tim Cook can have Apple innovate the products to match how good the commercials have been lately, we will all be much happier

 

[AngerDanger]

I'm by no means a sports fan, but that was actually really funny. I love it when Kobe says, "Exact—No, what?"

 

[centauratlas]

Apple, how about fixing the slideshow bugs at tvOS/Apple tv 4 before more ads?

Funny ad though!

 

[ThunderSkunk]

Wow, first Apple rewards & endorses Dre, and now Bryant.
Boy I tried, but there's really no way to sugar coat the point...
...a woman beater and now an anal rapist. Who will they promote next, a serial killer?

Way to pick em, Apple. Women everywhere must be real impressed.

 

[maikerukun]

LOLOLOL This ad was awesome. Very funny

 

[d0minick]

I enjoy this ad. Jordan is a fantastic actor. And Kobe is NBA legend. And siri, well, she needs improvement. LOL

 

[appleguy123]

This makes me want an Apple TV 4 when I already have one that I rarely use.

 

[gugy]

Nice that Kobe has a sense of humor. He is a legend and unfortunately this last three seasons have been rough.
Either way, I will miss him. The guy is a warrior.

 

[WilliamG]

I guess if you're as basketball fan, this ad would be funny? I've no idea what I just watched, but I certainly didn't even smile.

 

[Mike MA]

Now if Tim Cook can have Apple innovate the products to match how good the commercials have been lately, we will all be much happier

Apple TV is one of the products that is basically on the right track, so I cannot second your comment here.

 

[ogun7]

Nice that Kobe has a sense of humor. He is a legend and unfortunately this last three seasons have been rough.
Either way, I will miss him. The guy is a warrior.

And Kobe looks the same age as Michael B. Jordan in the commercial!

 

[sw1tcher]

Wow, first Apple rewards & endorses Dre, and now Bryant.
Boy I tried, but there's really no way to sugar coat the point...
...a woman beater and now an anal rapist. Who will they promote next, a serial killer?

Way to pick em, Apple. Women everywhere must be real impressed.

Don't forget about that deadbeat dad who they chose to lead the company.... If I remember correctly his name was Steve Jobs.

 

[doelcm82]

Apple, how about fixing the slideshow bugs at tvOS/Apple tv 4 before more ads?

They'll put their ad agency right on it. You might not like ads in your slideshow, but remember it was your idea!

 

[Tech198]

I gotta say Apple actually pulled this one off.... The only reason why i would never do this is because i hate talking to my phone, so why would i wanna talk to my TV...

I need a new TV

 

[Keirasplace]

Wow, first Apple rewards & endorses Dre, and now Bryant.
Boy I tried, but there's really no way to sugar coat the point...
...a woman beater and now an anal rapist. Who will they promote next, a serial killer?

Way to pick em, Apple. Women everywhere must be real impressed.

Has there been a conviction I'm not aware of?
Can be people change?
etc. etc.
Jobs was a grade A ******* in the 1980s, including a deadbeat dad, so yep, people can change.

 

[chrismail627]

I really like this commercial...and I really like Kobe. Glad to see him doing stuff off the court. April 13th will be a sad day!

 

[Keirasplace]

I guess if you're as basketball fan, this ad would be funny? I've no idea what I just watched, but I certainly didn't even smile.

Does every commercial have to target everyone?
That would be one of those insipid 1960s-1980s commercials, most of them were very bad.

 

[gmanist1000]

Maybe this ad finally explains this article where Kobe was spotted on the Apple Campus. Most people presumed it was for the Apple Watch. https://www.macrumors.com/2014/06/20/apple-iwatch-pro-athlete-testing/

 

[Keirasplace]

Apple, how about fixing the slideshow bugs at tvOS/Apple tv 4 before more ads?

Funny ad though!

I'm sure the guy who shot this commercial is also a coder in his spare time and will put down the camera to "go fix that" (sic).

 

[Tech198]

if Michael Jordan is in it u know it's good.

 

[BruceEBonus]

Now if Tim Cook can have Apple innovate the products to match how good the commercials have been lately, we will all be much happier

What he said .....

 

[emm386]

*sigh!* Spare this money and put it into software QA. Please.

 

[Simplicated]

*sigh!* Spare this money and put it into software QA. Please.

Right, and who needs marketing? Customers will magically come and buy the products.

 

[Apple fanboy]

Never heard of Kobe like most of Europe.