Apple TV Gains New Prominence in Apple Online Store with Valentine's Day Update [Updated]

Discussion in ' News Discussion' started by MacRumors, Jan 28, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple's storefront went offline last night and returned with a new Valentine's Day theme featuring accents of red and a handpicked shopping guide for gift buyers. Holiday graphics replace the standard stock product photos and updated captions like "Love is in the Air" promote Apple's top products for the Valentine's Day shoppers.

    Perhaps the most important update is the new promotion of the Apple TV at the top of the Online Store, giving it similar prominence to Apple's Mac, iPad, iPhone and iPod lines. The new placement for the Apple TV suggests that it's moving out of the "hobby" status that Apple executives have long assigned it.

    Previously, the Apple TV was relegated to the iPod section. Last week, it was rumored that Apple was considering adding game support with Bluetooth controllers and a new App Store to the Apple TV, possibly as soon as March.

    New (Top) and Old Apple Online Store Carousel
    Apple has revised its shipping estimates with updated information for those shopping for gifts ahead of Valentine's Day. All products, with the exception of the Mac Pro, currently are in stock and will arrive with free shipping in time for the holiday if ordered before February 5th. Deadlines for 2-3 day shipping and next-day shipping are February 10 and 11, respectively. Engraved items require additional processing and must be ordered one day earlier.

    This advertising campaign extends to the company's Apple Store app (iTunes link), which was updated with similar holiday graphics and a curated list of the "Top Valentine's Gifts." The Apple TV gets prominent placement in the app as well, appearing on the home screen just below the iPhone 5s and 5c.

    Update: Apple is testing a much improved version of the Apple TV that would utilize existing iOS devices as game controllers, according to a report from 9to5Mac, and the company is also considering combining the Apple TV and AirPort Express products, testing a combined Apple TV and 802.11ac wireless router in order to ensure higher-quality streaming.

    The site also says Apple is testing an Apple TV device that can control users' existing cable boxes with an Apple user interface overlaying their existing content. It was reported last year that Apple was in negotiations with cable companies and TV networks to allow customers to skip commercials on recorded shows and Apple would compensate programmers for the lost revenue. The company has also been looking to "erase the distinction" between live and on-demand video content.

    Apple has long been rumored to have an improved Apple TV in the works, though there have been a number of conflicting reports over what the device will include. Apple has repeatedly said that it has has a number of new products in the works for 2014, most recently during its quarterly earnings call with analysts yesterday.

    Thanks Alan!

    Article Link: Apple TV Gains New Prominence in Apple Online Store with Valentine's Day Update [Updated]
  2. Guest

    Sky Blue

    Jan 8, 2005
    9to5Mac also has some more info on the new hardware rumor:

    sounds like quite a beast!
  3. macrumors 65816

    Ambrose Chapel

    Jul 24, 2002
    They probably want to highlight it separately so it doesn't get buried with the "declining" iPods
  4. macrumors G5


    Nov 14, 2011
    Now it needs to see the light of day.
  5. sirozha, Jan 28, 2014
    Last edited: Jan 28, 2014

    macrumors regular

    Jan 4, 2008
    Integrating a modem into a Wi-Fi router/access point makes no sense unless this new hybrid device can also receive cable TV content and have some sort of DVR functionality - maybe cloud-based DVR. This would require a cable card integration, and then, having the modem in the same device starts making sense.

    I, for one, would use the Access Point functionality, but I am using a more advanced routing device than what Apple has in its Airport Extreme/Time Capsule. In reality, I would rather have an Apple TV box independent of the router/access point/modem. At the very least, there should be a version that doesn't have everything in the same box.

    The all-in-one box design is appealing to the majority of non-techie consumers, though - I realize that.
  6. pgiguere1, Jan 28, 2014
    Last edited: Jan 28, 2014

    macrumors 68020


    May 28, 2009
    Montreal, Canada
    Rumors from 9to5Mac's own sources have a pretty much perfect reliability. 2013 was 100% perfect.

    iLouge is not too bad as well. They called that the iPhone 5 would have an elongated 4-inch screen and new dock connector. They also described the 5c perfectly before anyone else.

    This is happening.
  7. macrumors 601


    Mar 18, 2008
    California, United States
    Seriously cannot wait for this update. :D

    As for the article, it's nice to see the Apple TV now getting more spotlight. I wonder if it will ever warrant it's own button at the top of the Apple site?
  8. Sky Blue, Jan 28, 2014
    Last edited: Jan 28, 2014


    Sky Blue

    Jan 8, 2005
    Yup. I think we'll see something in the next couple of months, whether it's an updated model with an App Store or a more fully featured set top box, who knows.
  9. macrumors 6502

    Jul 6, 2012
    Give us iTunes extras

    Just restore the ability to play iTunes Extras for movies like the original Apple TV still has...
  10. macrumors G5


    Nov 14, 2011
    This is the kind of stuff Apple needs so we can stop calling them iPhone, Inc. and start calling them Apple, Inc. again.
  11. macrumors 65816


    Apr 4, 2003
    Can't wait to upgrade my two Apple TVs second gen.
  12. macrumors 68000

    Aug 11, 2009
    Adding in router functionality seems like overkill. I could easily see this end up costing $250-$300 if it did. I'm not sure it would be a killer product at that price point. Going from a $99 price point to a much higher price doesn't make much sense to me either.
  13. macrumors 6502

    Feb 25, 2003
    Tempe, AZ
    id much rather have the ability to use my existing macs as a airplay base station (incl video) instead of having to rely on third-party products.

    but i'll also take a timely update to appletv as well.
  14. macrumors 6502

    May 22, 2007
    I could see the combination of an entertainment device/dvr/gaming system/router/time capsule to justify to Joe Consumer paying $200 for this. Apple wants their hardware margin and the current AppleTV isn't cutting it. But... if they could offer me the ability to kill off a couple other boxes, then maybe.
  15. macrumors 6502a

    Nov 4, 2011
    1 Infinite Loop
    Maybe it's time to put the 3rd Gen ATV's on Ebay...
  16. taptic, Jan 28, 2014
    Last edited: Jan 28, 2014

    macrumors 65816


    Dec 5, 2012
    Supposedly it's been time for about a year... ever since the 3rd gen was released really....

  17. macrumors member

    Jul 21, 2000
    Can't wait to upgrade my Apple TV first gen :)
  18. macrumors 6502

    Oct 13, 2008
    I can see apple selling this for $199, which isn't bad really because your getting both an airport express and apple tv, all in one unit.
  19. macrumors 601


    Mar 18, 2008
    California, United States
    Oh god, this please.

    Been waiting for Apple to deliver their promise on iTunes Extras forever and now it's already 2014! :mad::mad::mad:
  20. macrumors 6502a


    May 9, 2012
    Montreal, Quebec, Canada
    I'd say that they are just as likely to build a router into an iMac, or a mac mini. It just doesn't make any sense. You want to be able to put your apple tv near your television set, putting a router in it just limits your placement options. And besides apple already makes a router that works perfectly fine.

    As far as I'm concerned wifi is to flakey in a crowded wireless area for heavy streaming anyway, which is why my 4 apple tvs are connected by ethernet or power line AV.
  21. macrumors 68040

    Jun 20, 2007
    The question of course is when.

    Lately Apple has been on this June and Sept-Nov release schedule for all of their products.

    They used to spread things out more, which to me was much better.

    Hopefully this revamped Apple TV comes in the late winter early spring.
  22. macrumors regular

    Oct 5, 2007
    Hamilton, Ontario
    I agree. There's a few too many sources of noise this time around for this too all be smoke and no fire this time.

    • Game & Controller rumours
    • Unannounced content providers
    • Netflix at CES talking about 4K support for unreleased devices

    While the first half of 2013 was barren of Apple Events, if 2014 is going to be a busy year, they'll probably want to get something out the door this Spring.
  23. macrumors 68020


    Jul 11, 2007
    Torrance, CA
    The reason for this is your iPhone or iPad will have a closer Access Point for the WiFi Connection. Your current WiFi Router may be on the other side of the house. Still best to hardwire your ATV.
  24. macrumors 6502a

    Jul 15, 2010
    This is the dumbest idea ever.
  25. macrumors member

    Dec 25, 2009
    A router? What if you already have a Time Capsule?

    A router? What if you already have a Time Capsule?

    What would be the point of including a router in a Apple TV?

    Streaming quality depends more on peering agreements (Netflix stuttering, etc.)

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