This may have already been covered but I couldn't find it on the board. This weekend I watched The Avengers on my Apple TV via iCloud. After the movie was over I realized I had underestimated how good the quality is on the Apple TV. Everything looked sharp and bright colors popped beautifully. The iTunes version of this movie was downloaded via the digital copy of my Blu-ray. When I visited the Avengers cloud file on my computer I was surprised to see that it was not the HD version, or at least it doesn't have the HD logo beside the name in iTunes. So, getting to my question: If you download a digital copy or a standard definition movie on iTunes will Apple TV stream the highest quality version availble in the store when using iCloud?