Just a thought, but think about it. Every house hold consumer with a TV has a DVD player. Apple should focus more on an item that delivers everything in one set. The Apple TV would be excellent if it had a High-Def DVD or Blue Ray disk reader along with its hard drive and wireless capabilities while maintaining a reasonably low price. I know Blue Ray can be fairly expensive at the moment, but some drives cost as little as $150 bucks and up to $600. Not sure how much High-Def DVD is, but Apple TV would be an awesome product with these additions. Hell, even a base model with a standard DVD player would be satisfying to me. Just a beautiful Apple TV replacing the ugly junk on the shelf. Anyone have any thoughts?