Apple Updates 'Apple Store' iOS App, Possibly Laying Groundwork for Future Free Content Releases

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 23, 2013.

  1. macrumors bot

    MacRumors

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    Apple has released an updated version of its Apple Store app for the iPhone, which is said to include both performance enhancements and improved product search capabilities. The Apple Store app allows users to purchase Apple products quickly and efficiently on their iPhones.

    News of an upgrade first came to light last week, with a report that suggested Apple would begin offering free downloads within the App, including content from Apple's iTunes Store, App Store, and iBookstore.

    While the app appears to be the same on the surface, it is entirely possible that Apple has included the framework that will support the addition of new deals and offerings within the app in the near future. 9to5Mac suggests the possibility that free content may only be shown when a customer is inside a brick-and-mortar Apple Store.

    Apple is said to be overhauling the app as part of its incentivization efforts designed to increase its number of in-store iPhone sales. According to Apple CEO Tim Cook, iPhones are an important "gateway product" that lead customers to purchase other Apple products.

    At the current point in time, only a small percentage of iPhones are sold in Apple Stores, with the majority of sales coming from third party locations like carrier stores and electronics retailers. By offering free content in its Apple Store app, Apple can draw customers in to view and purchase additional Apple devices.

    In an effort to increase iPhone sales Apple has begun including the iPhone in its annual Back to School program, allowing eligible education customers to receive a $50 gift card that can be used to purchase music, books, or apps.

    Apple is also planning to implement a new iPhone trade-in program, which is designed to encourage users to upgrade to the latest models by offering a credit for used devices.

    The Apple Store app can be downloaded from the App Store for free. [Direct Link]

    Update: Apple has pushed a second update to its Apple Store app, bringing it to version 2.7.1. The release notes continue to point to improved search capabilities and performance enhancements, so it is unclear why the app has been updated again.

    Article Link: Apple Updates 'Apple Store' iOS App, Possibly Laying Groundwork for Future Free Content Releases
     
  2. macrumors 6502a

    Klae17

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    Jul 15, 2011
    #2
    Cool! Now give us an iPad version.
     
  3. macrumors member

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    Jun 3, 2012
    #3
    Where is the iPad version!!
     
  4. macrumors member

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    Jun 21, 2011
    Location:
    Liverpool, UK
    #4
    You can now log into your account whilst on iOS 7
     
  5. macrumors 6502

    decimortis

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    Toronto
    #5
    Nevermind that. Where's the Android version? ;)

    D.
     
  6. macrumors member

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    Jun 3, 2012
    #6
    :p they will probably bring that out before iPad version!
     
  7. macrumors newbie

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    Jul 23, 2013
    #7
    Anybody else really excited to see what happens with this? I imagine Apple might be able to pay more than Gazelle and the like.
     
  8. macrumors 601

    dannyyankou

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    Mar 2, 2012
    #8
    Seriously, how hard can this be?!? At least iOS 7 will use retina images to improve iPhone apps on iPad, but it would still be great to have a native iPad app.
     
  9. macrumors 6502a

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    #9
    Yeah, right.
     
  10. macrumors regular

    Jack97

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    Nov 30, 2010
    #10
    They need a new, "flat" icon ;)
     
  11. macrumors G3

    charlituna

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    Los Angeles, CA
    #11
    I'd be fine with the iPhone version if it rotated. I almost never have my iPad in portrait.
     
  12. macrumors newbie

    Joined:
    Jul 23, 2013
    #12
    Instead of just dismissing my comment why don't you say why? I mean they make the phone. What stops them from giving customers more when it comes time for trading in, especially if they're selling another phone of theirs?
     
  13. macrumors 6502a

    diddl14

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    #13
    The "direct link" at the bottom of the article seems to link to the Apple Remote App in iTunes?
     
  14. macrumors 68000

    ghostface147

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    May 28, 2008
    #14
    lol...not until they can publish using the iOS 7 sdk....
     
  15. macrumors 6502a

    diddl14

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    #15
    why?
     
  16. macrumors 6502

    jmh600cbr

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    Feb 14, 2012
    #16
    What's stopping them is the fact that they don't need to do it. Gazelle is a corporation that is designed for the soul purpose of obtaining people's used cell phones and redistributing them. What you are correct about is that Apple does have more capital and SHOULD be less interested in profit margins for the trade in program. What is important is that Apple will need less marketing to steal customers from Gazelle and other like companies. Remember, this is marketing, not a real way to help customers.
     
  17. macrumors 65816

    ctdonath

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    Mar 11, 2009
    #17
    Then get thee to an Apple Store and tell us what happens!
     
  18. macrumors regular

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    The Mothership
    #18
    Very in line with Cook's goal of selling more through Apple Stores.
     
  19. macrumors member

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    Oct 9, 2008
    #19
    Have updated the app but can no longer access the store - getting an error message saying the store is momentarily unavailable
     
  20. macrumors 68020

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    Mar 23, 2006
    #20
    If they want to sell more iPhones in store they need to either offer better deals or offer something exclusive to in-store sales like a free extended warranty or something.
     
  21. macrumors newbie

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    Jul 16, 2013
    Location:
    FL, USA
    #21
    Call me clueless, but how do I update the App Store app? My devices are jailbroken, will that affect anything?
     
  22. macrumors 68030

    macs4nw

    #22
    Sounds good on paper, but how many people are going to know about that, and how many people don't live anywhere near an APPLE store. It would depend a lot on the value of the free content, whether people are going to be bothered to go miles out of their way for this.
     
  23. macrumors 6502

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    May 1, 2013
    #23
    Honestly, given what Tim said earlier, I can see a slate of Android apps as part of the fall stuff they've been talking about.
     
  24. macrumors regular

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    Apr 6, 2012
    #24
    They think it's not worth it and defeats the purpose of having an iPad, since iPad is primarily is a mobile-surfing-laptop-alternative device.
     

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