Apple widens distribution

Discussion in 'General Mac Discussion' started by rdowns, Jan 28, 2005.

  1. rdowns Suspended

    rdowns

    Joined:
    Jul 11, 2003
    #1
    You have to have product on the shelves where people shop if you want to grow market share. This is good news.


    The Mac Observer

    Apple Computer will begin selling its US$599 Mac mini and the $99 iPod shuffle at over 780 Best Buy stores in the U.S. sometime in the next 30 days, the electronics retailer has confirmed and highly reliable, third-party sources have corroborated to The Mac Observer. The return of Macintosh computers to Best Buy ends an almost six year hiatus for Apple at the nation's largest electronics retailer.

    Confirmation of the decision came early Thursday with the posting on Best Buy's Web site of word that the top-of-the-line, $599, 1.42 gigahertz (GHz) Mac mini would be "coming soon" to retail stores (see Web site screen shot below), but that the low-end, $499, 1.25 GHz model would not be sold be sold at its brick-and-mortar locations.

    Best Buy has also confirmed online that it will stock at its retail stores the 512 megabyte, $99.99, iPod shuffle, but will not stock the 1 gigabyte model.

    Highly reliable sources at a number companies that manufacture third-party add-ons for the Macintosh have confirmed to The Mac Observer that Best Buy will be displaying and stocking the Mac mini at all of its retail stores, and not just a selected few.

    Best Buy's online store confirms the company will begin selling Apple's Mac mini through its retail stores soon. Sources have confirmed to TMO that stores will begin stocking and displaying the Mac mini in the next 30 days.

    The sources, who asked not to be named, told TMO that discussions with Best Buy and Apple took place during Mac Expo in San Francisco, the week of Jan. 9, to stock and display a number of third-party products along side the Mac mini, including printers, flat-panel displays, scanners, and other accessories.

    The sources said the plan was to have the Mac mini and the iPod shuffle along side each other in a kiosk display at all Best Buy retail stores in North America.

    The sources said plans were in the offing to have a similar plan at the Canadian electronics retailer, Future Shop, which is owned by Best Buy. Sources said a final agreement had not yet been completed on a similar marketing plan for Future Shop. Future Shop is not advertising the Mac mini on its Web site, but is advertising the 512MB and 1GB iPod shuffle as products its retail stores will stock by February 11.

    The return of Macs to Best Buy retail stores comes almost six years after the relationship with Apple ended over the computer makers insistance that the retailer carry all five colors of the all-in-one iMac.

    In July of 2003, Cnet reported Best Buy would again start selling selected Macs in a small number of retail stores. A small pilot program did take place, but ended last summer with no commitment from either company to continue it. Best Buy began selling iPods in all its retail stores in September of 2002.

    Word of the Best Buy agreement has been expected for weeks. A number of Wall Street analysts questioned Apple about their Mac mini retail strategy in meetings while at Mac Expo earlier this month. Apple refused to discuss the issue, analysts told TMO, but did not outright deny such an arrangemnent was being planned.

    Apple and Best Buy spokespersons were not immediately available for comment.

    http://www.MacObserver.com[/url]
     
  2. Dont Hurt Me macrumors 603

    Dont Hurt Me

    Joined:
    Dec 21, 2002
    Location:
    Yahooville S.C.
    #2
    Good thing. They need a presence in places other then Apple stores. I think they should have a consumerline of products and software and add ons in every Wal-Mart,Sears,Best Buy in the nation. If you really want to grow that marketshare then lets do it.
     
  3. rdowns thread starter Suspended

    rdowns

    Joined:
    Jul 11, 2003
    #3

    Yeah, they could call it the Performa.
     

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