Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 25, 2013.

  1. macrumors bot

    MacRumors

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    Marketing research firm Harris Interactive has awarded Apple the title of "Brand of the Year" in the categories of smartphones, tablets, and computers, as first reported by VentureBeat. The distinction comes after a poll asking 38,500+ Americans about the perceptions of their favorite brands, in which Apple was placed above other competitors such as Hewlett-Packard, Amazon, Samsung, and HTC.

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    These awards come after BBC reported about a survey done by marketing group Added Value (AV), who claimed that Apple's brand has become "less inspiring" among consumers.

    Article Link: Apple Wins 'Brand of the Year' Awards in Smartphone, Tablet, and Computer Categories
     
  2. macrumors regular

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    #2
    Surprise Surprise!! :apple:
     
  3. macrumors 68000

    JarScott

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    #3
    Thoroughly deserved.
     
  4. macrumors 65816

    MuGeN PoWeR

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    #4
    Samsung got Samsunged!
     
  5. macrumors 68000

    ideal.dreams

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    #5
    Let's see Samsung try to copy that.
     
  6. macrumors 6502

    tbrand7

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    #6
    Looks like apple hasn't lost its shine after all... Steve would be proud:apple:
     
  7. PhamQu, Jul 25, 2013
    Last edited: Jul 25, 2013

    macrumors newbie

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    #7
    Great for Apple, but I don't think polling "38,500+ Americans" is enough to award Apple "Brand of the Year", whether or not they deserve it. There are over 300 million people here in the US. Factors also include the age groups, the type of work they do, regions perhaps, etc. can they ask everyone? No, that's impossible. But for "awards" like this, there must be more participation.
     
  8. macrumors G5

    jav6454

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    #8
    For brand of the year award, I'd thought they would have surveyed more than 38k people... at least 500k to have significant sample data.
     
  9. macrumors member

    richeyty

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    #9
    That'll put a stinger in samsungs side!!
     
  10. macrumors newbie

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    #10
    Also, what about their iPod line up??
    Apple's iPhone and Mac/MacBook line ups can be debated, as well as their iPad, to a lesser extent. But who even refers to an MP3 player as anything other than an iPod? When your product has become the household/common name for the entire "category" (such as Windex for window/surface cleaners), you know you're king in that department.
     
  11. macrumors 68040

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    #11
    only americans?? if they are patriots they will always vote for american brand...
    i think what if this poll is taking in Asia?
     
  12. macrumors 68030

    needfx

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    #12
    so why is the ipod depicted?
     
  13. macrumors member

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    #13
    How you figure that, they only surveyed 38.5k Americans out of how many, also i bet that all those surveyed where walking out of apple shops.
     
  14. macrumors regular

    Bhatu

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    #14
    Not just consumer products, Apple products can win Oscar if nominated! That's the beauty of Apple. :apple:
     
  15. macrumors member

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    #15
    I can vouch for that.
     
  16. macrumors 6502

    tbrand7

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    #16
    Coming from someone who owns a galaxy s3, of course you'll defend samsung.
     
  17. macrumors 6502a

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    #17
    I just spent a long time trying to get channel artwork put up on YouTube properly, and I can now say that Apple deserves the "Brand of the Year" award for video sharing sites more than Google does at this point... even though they don't have one. They've ruined YouTube :mad:
     
  18. macrumors 6502

    tbrand7

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    #18
    Samsung got Appled!
     
  19. macrumors 6502a

    Glassed Silver

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    #19
    Nice one. I agree.
    For example, I know of several G4 iMacs in movies that had a better performance than some of the ludicrous actors.

    Glassed Silver:mac
     
  20. macrumors 68030

    BvizioN

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    #20
    He also uses MacBook Pro.
     
  21. macrumors 68030

    macs4nw

    #21
    If it was a couple of hundred, I would have agreed with you, but statistically speaking, 38,500 Americans is, for the US anyway, a significant sample. I've seen political polls that were being touted as being fairly representative, with fewer people asked their preference, than the 38,500 in this poll.
     
  22. macrumors member

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    #22
    :rolleyes::rolleyes::rolleyes::rolleyes::rolleyes::rolleyes:
     
  23. macrumors 68000

    Joined:
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    #23
    I too think they should have sampled more but do agree that there are surveys that sample much less.
    Have you seen those adverts for skincare products, "87% of 218 women reported improvement in 90 days"?
    Also, as to the BBC's report, less inspiring doesn't mean uninspiring.
     
  24. macrumors newbie

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    #24
    It's surprising that so many frequenters of a tech site can know so little about statistics. :rolleyes:
     
  25. macrumors 6502a

    AppleMark

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    #25
    I agree with that.

    However I have had my head stuck so far up Apples Ecosystem for so long, I cannot see the daylight anywhere else... :D

    Only owned Mac computers since 1996.
    Only owned iPod's since 2004.
    Only owned iPhones since 2007.

    Seriously, if there was a better alternative Ecosystem of products, I would probably know about it and cross over. Pretty much in the same way I ditched PC in 1996 and Nokia in 2007.

    I am not a Samsung hater. I actually like some of what they do, they just do not work for me right now.
     

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