Apple Working to Leverage New 'M7' Motion-Sensing Chip for Mapping Improvements

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 12, 2013.

  1. macrumors bot

    MacRumors

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    Alongside the new A7 main chip unveiled in the iPhone 5s this week, Apple also featured a new "M7" motion coprocessor designed to capture motion data to support new features such as health and fitness applications. As Apple notes on its feature page, the chip can also enhance mapping and location functions, helping the iPhone 5s sense and interpret movement.
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    But beyond those mapping and navigation features, Apple is also working on tapping into the power of the M7 to add additional enhancements in future software updates, according to a report from 9to5Mac. Those improvements include the ability to help find a parked car as well as new features for public transit navigation and indoor mapping.
    These potential additions should be no surprise of course, as Apple has revealed its interest in such features through recent acquisitions of several smaller companies. In particular, Apple has acquired public transit app firms HopStop and Embark and indoor mapping firm WifiSLAM within just the past six months.

    The iPhone 5s with Apple's new M7 chip launches on Friday, September 20.

    Article Link: Apple Working to Leverage New 'M7' Motion-Sensing Chip for Mapping Improvements
     
  2. Lordskelic, Sep 12, 2013
    Last edited: Sep 16, 2013

    macrumors regular

    Lordskelic

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    #2
    Yay! More opportunities for Apple to collect data about us.

    EDIT: This thread is pretty much dead now, but I meant this as a joke.
     
  3. macrumors 6502

    Joined:
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    #3
    True. But it's still part of why I'm in the Apple ecosysytem and not Android. Yes, they both collect information about us. (I would bet Google collects the most). Apple uses that information to give us a better experience. Google will also provide you key information to improve your experience, but they are also heavily leveraging that info for advertisments etc.
     
  4. macrumors 68020

    Mac'nCheese

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    #4
    Like the part about not joining wi-fi networks when you drive by. That happens on my iphone a lot when driving home. I'll stop at a light and try to do something real quick and my phone has joined a really weak network (optimum usually, they cover most of my ride home but poorly...) and it takes longer to do then if I just used my cell data.
     
  5. macrumors newbie

    iVirusYx

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    #5
    I wonder why they don't use this a marketing strategy? Instead they use this 'Touch ID'. WOW...

    For me this M7 chip is the innovation within the 5S, not the chip itself but the idea of how you can use it. Seriously, WTF Apple!?
     
  6. macrumors member

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    #6
    Sounds like they're fiddling while Rome burns. Unless of course this 'M7 motion chip' has legs and goes out and about seeing what roads/shops/services exist and noting exactly where they are. That's the only way to enhance mapping.
     
  7. macrumors 6502

    Joined:
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    #7
    Better user experiences is the driving force behind Apple designs and why I am firmly entrenched in their ecosystem. Some are more successful than other at times, but their relentless pursuit of perfection and commitment to refinement of the user experience are notable and appreciated by this shareholder/customer.
     
  8. macrumors regular

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    #8
    Please, you're not that important :rolleyes:
     
  9. macrumors 6502a

    FlatlinerG

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    #9
    Love it. Any and all improvements to Apple maps and ways of improving "Find My ______" features are welcomed.
     
  10. macrumors 65816

    crackbookpro

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    #10
    There will be more use for this at first glance... as well as that thumb scanner thingyyyy!!!

    (Now you will be getting speeding tickets via your iPhone... :eek: )
     
  11. macrumors 68020

    gmanist1000

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    #11
    They are:

    Screen Shot 2013-09-12 at 10.07.46 AM.png
     
  12. macrumors 6502a

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    #12
    And you're rude.
     
  13. macrumors 6502

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    #13
    No one is interested in what your mom packed in your Transformers lunch box this morning :D
     
  14. macrumors G5

    gnasher729

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    #14
    Same old paranoid nonsense.
     
  15. macrumors 68040

    ValSalva

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    #15
    Agreed, just fixing this joining of nearest available Wifi networks when driving or walking would be a much welcomed improvement. Now I just turn off Wifi if I'm on the go. It would be nice to have the phone have this sort of intelligence.
     
  16. macrumors 68000

    BC2009

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    #16
    You're seriously missing the power of Touch ID that is going to be unlocked as soon as iCloud Keychain comes to iOS 7 (maybe with the Mavericks launch). Imagine going to any website that requires a password and tapping a button to auto-fill the password and just having to touch the fingerprint sensor to access your keychain. You could even log into third-party apps if they open up the API for an app to retrieve its specific credentials -- they just need to ensure that one app cannot impersonate another.

    Touch ID is going to be indispensable in mobile phone usage. It will bring the power of 1Password to a smartphone with one-touch unlock. You will also see Touch ID on iPads and on MacBooks and possibly on Apple's stand-alone trackpad -- though there are some security issues with transmitting the fingerprint over wireless from the trackpad.

    M7 is cool too, but Touch ID marketing is heavily muted right now because Apple is obviously making sure they can properly secure user passwords from the likes of the NSA in the wake of recent news (hence the delayed launch of iCloud Keychain).
     
  17. macrumors 603

    kas23

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    #17
    These are cool ideas and all, but if Apple was gong to implement them, why wait until now? None of these "new" functions are specific to the M7 chip, the M7 chip only relieves battery life (or strain on the processor).
     
  18. macrumors G5

    Rogifan

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    #18
    Wow Apple this is all you've got? Where is the innovation? It would be here if Steve was still alive. /s
     
  19. macrumors 6502

    truettray

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    USA
    #19
    That's actually really cool! I love the cleverness of reducing pinging when sleeping. Usually my phone is charging when I sleep, but for times when I just leave my phone on my desk for a few hours, that could be pretty nice!
     
  20. macrumors 68000

    illegalprelude

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    #20
    I imagine it has to do with reliability. With the M7, the iPhone has a much better sense of what you're doing versus before where it had to track your movement based on GPS only.
     
  21. macrumors 65816

    taptic

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    #21
    I can see this coming into play with the Find My iPhone feature. Remember the article about it being refined to being able to find it's location down to the room in a building...?

    ----------

    Innovation at Apple didn't start or end with Steve Jobs.
     
  22. macrumors 6502

    Joined:
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    #22
    Agree! With iCloud Keychain, I can migrate all my passwords to a truely secure level. All of that, without having to memorize what the passes are. When I need them, just scan my print! Perfect!
     
  23. macrumors 6502

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    #23
    I've often wondered why you can't tell Siri, "Remember where I parked".
     
  24. macrumors member

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    #24
    You are sooo important. I would also be worried if I was as important as you :rolleyes:
     
  25. macrumors newbie

    Joined:
    Jan 12, 2011
    #25
    weak wifi signal

    oh god i hate this about my iphone. as i leave the house and i get in my car i start up maps, tunein radio, or whatever for my drive and my phone is hanging on for dear life to that weak dot of a wifi signal. how is it that they are not smarter about this? i have to turn off wifi for it to work. i even asked at the genius bar about it and they said there is no streamlined solution. i mean its gotta drive frigging fedderichi (or whatever) nuts as well. right? he walks in to work one day "guys, we have to fix this ********".
     

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