Apple Working With Swatch for iWatch With Multiple Designs, Price Points?

Discussion in ' News Discussion' started by MacRumors, Jul 23, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple may be working with manufacturing partners like Swatch to create multiple versions of the iWatch that are available in a range of styles and price points, according to a questionable report from VentureBeat, citing a source with knowledge of Apple's plans.
    VentureBeat suggests it is possible that Swatch may be involved in building one or more of Apple's smart watches, and the site's source also believes Apple may be teaming up with Timex as well. Watches from third-party manufacturers would likely accompany an iWatch of Apple's own branding, according to the source.

    A possible partnership with Swatch or another watch maker would seemingly go against many of the existing iWatch rumors, which have indicated that Apple is building its own wrist worn device with multiple screen sizes up to 2.5 inches and an array of complicated health sensors.

    Apple has also hired a massive team of health and fashion experts to work on the iWatch, suggesting much of the development work is in-house. Thus far, there have been few hints on what the iWatch might look like, so there is a possibility that Apple could use something of a modular design, with a screen able to integrate with bands from multiple companies.

    The Swatch Paparazzi, a 2004 smart watch created in collaboration with Microsoft​
    Some reports, including a prediction from KGI Securities analyst Ming-Chi Kuo, have indicated Apple will produce the iWatch in a variety of materials and at multiple price points to satisfy a wide range of tastes. Apple is also said to be marketing the iWatch as a fashion accessory, but thus far other reports have not pointed towards third-party design partnerships.

    Tim Cook yesterday suggested partnerships are "unusual" for Apple, speaking about the company's recent decision to team up with IBM. He emphasized that Apple's IBM partnership was possible because the two companies do not compete with each other, which is not the case with Swatch.

    Last year, Swatch CEO Nick Hayek also had some negative things to say about an Apple iWatch, stating "I don't believe it's the next revolution." Swatch does have some limited experience with smart watches, however, having previously teamed up with Microsoft to offer the Swatch Paparazzi smart watch.

    According to Hayek, Apple and Swatch have been in contact for multiple years over materials for products and energy harvesting technology, but in March, Hayek clearly stated that Swatch was not interested in forging a partnership with a company manufacturing wearable devices, including Apple, which casts doubt on today's report.

    Apple is expected to introduce the iWatch in October.

    Article Link: Apple Working With Swatch for iWatch With Multiple Designs, Price Points?
  2. macrumors 6502a

    Jun 18, 2014
    rather, Apple is forced to work with Swatch because Swatch owns the right to use Liquidmetal in consumer watches.
  3. macrumors 68020

    Mar 28, 2009
  4. macrumors 68010


    Sep 21, 2006
    Glasgow, Scotland
  5. AngerDanger, Jul 23, 2014
    Last edited: Jul 23, 2014

    macrumors 68020


    Dec 9, 2008
    Although I don't have a bad enough camera with me to take a photo, I have gotten ahold of the rumored iWatch and can verify that the 2004 Microsoft/Swatch collaboration is almost dead on.

    Uh, this may actually be a misquote; like most CEOs would do in a similar position, Nick actually said, "an Apple watch will surely blow everything we have out of the water. If you haven't already, attempt to return our products for a refund and go stand outside Apple HQ, waiting for the eminent release of their wearable device."
  6. macrumors 6502


    May 12, 2009
    It's amazing that 10 years ago, people were willing to wear those on their wrists.
  7. macrumors 68020


    Sep 25, 2012
    Swatch, ewww.

    Movado or Rolex, fine. But any affiliation with Swatch is just gross.
  8. macrumors 65816


    Jun 30, 2007
    Dallas, TX
    LOL, this iWatch product is going to bomb so insanely hard I can't wait for the show!
  9. 2IS
    macrumors 68030

    Jan 9, 2011
  10. macrumors 6502

    Jul 31, 2011
    Travel advisory.
    Road work at intersection of technology and liberal arts.
    Seek alternate route.
  11. macrumors 6502a

    Jun 25, 2014
    HAHAHA Movado he says, wtf.

    The swatch group, one of the most if not the most powerful watch groups, is the owner of haute horlogerie brands like Breguet, and very popular luxury sport watches like Omega.

    Omega, btw, uses liquid metal on the Seamaster Planet Ocean model.
  12. macrumors 68030


    Dec 30, 2009
  13. macrumors 6502a


    Aug 5, 2012
  14. macrumors 68020

    Mar 28, 2009
    If you have to ask then the answer would be lost.
  15. macrumors 6502a

    Oct 21, 2013
  16. macrumors 68040


    Jun 16, 2008
    Obligatory Swatch joke, courtesy of Jeff Dunham and Walter. Enjoy.

  17. macrumors regular

    May 20, 2006
    Apple please don't partner with Rolex to make a high end iWatch. My wallet can't take it!
  18. macrumors 6502a


    Mar 5, 2010
    I'm guessing the iWatch would be something like the iPod line. With different size, style and color for everyone.
  19. macrumors 6502a

    Jun 25, 2014
    If I have to say one brand which won't build a smart watch, haute horlogerie apart, that would be Rolex, and then Panerai. The swatch group is a reasonable choice since they are using liquid metal

    Rolex is one of the most conservative watch makers when we talk about design and functions, and they sell about 1M watches per year, most of them steel sport watches, so NO.
  20. macrumors member

    Oct 31, 2013
    Why so… negative?
  21. macrumors 6502

    Oct 15, 2010
    first beats then ibm now swatch. what's next? ikea?
  22. macrumors 6502


    Jun 19, 2009
    The Waste
    The Swatch group owns the likes of Omega, Breguet, and Glashütte—not the worst choice for an horological bedfellow.
  23. macrumors 6502

    Jan 23, 2013
    Swatch Group owns Omega, by the way. Would you have made the snobby comment if they said Apple working with Omega?
  24. macrumors 65816

    captain kaos

    Jan 16, 2008
    If true there goes my hope of it not being a watch (opposed to the fuel band style mock ups).
  25. macrumors 6502a

    Jun 25, 2014
    why? A watch group has an enormous know how about wearable materials (liquid metal, as I said many times before, ceramic...), ergonomics, fabrication... It could perfectly be a bracelet or band and not a watch, it has nothing to do

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