Apple Working With Swatch for iWatch With Multiple Designs, Price Points?

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 23, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple may be working with manufacturing partners like Swatch to create multiple versions of the iWatch that are available in a range of styles and price points, according to a questionable report from VentureBeat, citing a source with knowledge of Apple's plans.
    VentureBeat suggests it is possible that Swatch may be involved in building one or more of Apple's smart watches, and the site's source also believes Apple may be teaming up with Timex as well. Watches from third-party manufacturers would likely accompany an iWatch of Apple's own branding, according to the source.

    A possible partnership with Swatch or another watch maker would seemingly go against many of the existing iWatch rumors, which have indicated that Apple is building its own wrist worn device with multiple screen sizes up to 2.5 inches and an array of complicated health sensors.

    Apple has also hired a massive team of health and fashion experts to work on the iWatch, suggesting much of the development work is in-house. Thus far, there have been few hints on what the iWatch might look like, so there is a possibility that Apple could use something of a modular design, with a screen able to integrate with bands from multiple companies.

    [​IMG]
    The Swatch Paparazzi, a 2004 smart watch created in collaboration with Microsoft​
    Some reports, including a prediction from KGI Securities analyst Ming-Chi Kuo, have indicated Apple will produce the iWatch in a variety of materials and at multiple price points to satisfy a wide range of tastes. Apple is also said to be marketing the iWatch as a fashion accessory, but thus far other reports have not pointed towards third-party design partnerships.

    Tim Cook yesterday suggested partnerships are "unusual" for Apple, speaking about the company's recent decision to team up with IBM. He emphasized that Apple's IBM partnership was possible because the two companies do not compete with each other, which is not the case with Swatch.

    Last year, Swatch CEO Nick Hayek also had some negative things to say about an Apple iWatch, stating "I don't believe it's the next revolution." Swatch does have some limited experience with smart watches, however, having previously teamed up with Microsoft to offer the Swatch Paparazzi smart watch.

    According to Hayek, Apple and Swatch have been in contact for multiple years over materials for products and energy harvesting technology, but in March, Hayek clearly stated that Swatch was not interested in forging a partnership with a company manufacturing wearable devices, including Apple, which casts doubt on today's report.

    Apple is expected to introduce the iWatch in October.

    Article Link: Apple Working With Swatch for iWatch With Multiple Designs, Price Points?
     
  2. macrumors 6502a

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    #2
    rather, Apple is forced to work with Swatch because Swatch owns the right to use Liquidmetal in consumer watches.
     
  3. macrumors 68020

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  4. macrumors 68000

    davidjearly

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  5. AngerDanger, Jul 23, 2014
    Last edited: Jul 23, 2014

    macrumors 68000

    AngerDanger

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    Although I don't have a bad enough camera with me to take a photo, I have gotten ahold of the rumored iWatch and can verify that the 2004 Microsoft/Swatch collaboration is almost dead on.

    Uh, this may actually be a misquote; like most CEOs would do in a similar position, Nick actually said, "an Apple watch will surely blow everything we have out of the water. If you haven't already, attempt to return our products for a refund and go stand outside Apple HQ, waiting for the eminent release of their wearable device."
     
  6. macrumors 6502

    smileyborg

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    #6
    It's amazing that 10 years ago, people were willing to wear those on their wrists.
     
  7. macrumors 68020

    Solomani

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    #7
    Swatch, ewww.

    Movado or Rolex, fine. But any affiliation with Swatch is just gross.
     
  8. macrumors 65816

    WhySoSerious

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    #8
    LOL, this iWatch product is going to bomb so insanely hard I can't wait for the show!
     
  9. 2IS
    macrumors 68030

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  10. macrumors 6502

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    #10
    Travel advisory.
    Road work at intersection of technology and liberal arts.
    Seek alternate route.
     
  11. macrumors 6502a

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    #11
    HAHAHA Movado he says, wtf.

    The swatch group, one of the most if not the most powerful watch groups, is the owner of haute horlogerie brands like Breguet, and very popular luxury sport watches like Omega.

    Omega, btw, uses liquid metal on the Seamaster Planet Ocean model.
     
  12. macrumors 68030

    ChrisTX

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  13. macrumors 6502a

    IGregory

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    #13
    Why?
     
  14. macrumors 68020

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    #14
    If you have to ask then the answer would be lost.
     
  15. macrumors 6502a

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  16. macrumors 68040

    bradl

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    #16
    Obligatory Swatch joke, courtesy of Jeff Dunham and Walter. Enjoy.



    BL.
     
  17. macrumors regular

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    #17
    Apple please don't partner with Rolex to make a high end iWatch. My wallet can't take it!
     
  18. macrumors 6502a

    Jett0516

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    #18
    I'm guessing the iWatch would be something like the iPod line. With different size, style and color for everyone.
     
  19. macrumors 6502a

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    #19
    If I have to say one brand which won't build a smart watch, haute horlogerie apart, that would be Rolex, and then Panerai. The swatch group is a reasonable choice since they are using liquid metal

    Rolex is one of the most conservative watch makers when we talk about design and functions, and they sell about 1M watches per year, most of them steel sport watches, so NO.
     
  20. macrumors member

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    #20
    Why so… negative?
     
  21. macrumors 6502

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    #21
    first beats then ibm now swatch. what's next? ikea?
     
  22. macrumors 6502

    OmegaRed1723

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    #22
    The Swatch group owns the likes of Omega, Breguet, and Glashütte—not the worst choice for an horological bedfellow.
     
  23. macrumors 6502

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    #23
    Swatch Group owns Omega, by the way. Would you have made the snobby comment if they said Apple working with Omega?
     
  24. macrumors 65816

    captain kaos

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    #24
    If true there goes my hope of it not being a watch (opposed to the fuel band style mock ups).
     
  25. macrumors 6502a

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    #25
    why? A watch group has an enormous know how about wearable materials (liquid metal, as I said many times before, ceramic...), ergonomics, fabrication... It could perfectly be a bracelet or band and not a watch, it has nothing to do
     

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