How amazing would it be if Apple could pull off some sort of a subscription service with all their video content. I understand that that would require negotiations with the content providers, and thus probably could never happen. In fact, that might even be what Apple has wanted to do all along, but just couldn't get the agreements. But think about it. Apple has a vast majority of movies and tv shows. Much larger selection than netflix (including current seasons of tv shows). Of course as a result, the service would also cost significantly more than netflix and would likely need to be tiered. There could be many different ways apple could tier the plans (GB download size, specific content providers, time-limit, genre, etc).