Apple's Acquisition of Beats Electronics to End Several Third-Party Partnerships

Discussion in 'iOS Blog Discussion' started by MacRumors, May 28, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple's acquisition of Beats Electronics will include the severing of several deals and partnerships that the headphone and music company has with other designers and vendors, including HP.

    According to Hewlett-Packard (via CNET), which sells laptops with "Beats Audio" branded speakers, the company will cease to develop products with new Beats Audio technologies at the end of 2014. Under the terms of its deal with Beats, HP will continue to sell devices though 2015, however, with the licensing agreement terminating after that period.
    Beats will also be ending an ongoing partnership with design firm Ammunition (via TechCrunch), which has created the company's lineup of headphones and speakers, including the Beats Studio, Beats Pro, and Beats Pill. The transition away from Ammunition will happen over the next few months as Apple takes over designing new Beats hardware, under the leadership of Apple marketing head Phil Schiller.

    Apple first announced its $3 billion Beats purchase earlier this afternoon, with Tim Cook suggesting Beats was the first music subscription to "get it right," as both Apple and Beats believe that a "great music service requires a strong editorial and curation team."

    Beats' co-founders Jimmy Iovine and Dr. Dre will both take on roles with Apple, with the entire Beats team serving under iTunes chief Eddy Cue.

    Article Link: Apple's Acquisition of Beats Electronics to End Several Third-Party Partnerships
  2. Guest

    Sky Blue

    Jan 8, 2005
    Apple designing the product is great news, the Pill in particular is an ugly thing.
  3. macrumors 6502a


    Aug 21, 2013
    Waterloo, Ontario, Canada
    Seriously, anything is better than Beats. My Lenovo laptop with JBL speaker is way better than Beats craps...Currently using JBL Bluetooth speaker connecting with my iPod Touch, $129 thing is way better than $199 Beats pills....
  4. macrumors 68000


    Aug 11, 2003
    This is great news indeed that the hardware design will soon be done by Apple. I'll definitely hold off until we see the actual Beats products designed by Apple later on down the line then for sure.
  5. macrumors 65816


    Apr 4, 2003
    I've read good things about Beats audio in laptops, although I haven't heard them myself. I wonder if Apple will incorporate their audio tech into future Mac laptops. Macs sound pretty good, but any improvement is welcome.
  6. macrumors 6502


    May 13, 2014
    Cape Town
    Really interested in seeing what designs Apple will put out there
  7. macrumors regular


    Oct 21, 2013
    yes. the HP laptops with beats sound very good. and very loud through headphones. I own an HP Envy laptop. as for the "beats" headphones, ugh..they sound horrible to me
  8. macrumors 6502a


    Jul 23, 2009
    I hope Apple does more than simply update the exterior design. Audio quality improvements would be welcomed.
  9. macrumors 65816

    captain kaos

    Jan 16, 2008
    Also a kick in the teeth for HTC, as the One used Beats audio.
  10. macrumors 6502a

    Aug 26, 2012
    Have all of the people comlaining so casually about how "beats" sound listened to the newer models (post monster)? I am certainly no audiophile, but I do own several of the headphones that audiophiles rave about. From listening in store, I find that the newest released beats (I think called studio) are as good as, and share manay characteristics with, some of the very headphones people throw out as being superior in every way. They are colored, to be sure, and you do pay something for brand and design - but they are certainly not bad. They are also built well, and some models are understated in design.

    I think that Beats already undertook an exercise of improving its sound, build and design.

    I wonder how many will forget the current line-up and simply compare those released under Apple ownership to some of the more embarassing of the old monster beats line up - and conclude that Apple worked a miracle.
  11. macrumors 6502a


    Aug 21, 2013
    Waterloo, Ontario, Canada
    The new HTC M8 does not use Beats... The older M7 uses Beats...but that doesn't really help HTC boost their sale much. Also the new Sprint M8 uses Harman Kardon headphone...


    It was pretty funny... I brought one of fake Beats headphone from eBay.. Brought to work, nobody actually know it was a fake one. I also heard that people saying fake Beats are just as good as real one in terms of sound quality. I never used laptop with beats...but I know that my Lenovo laptop with JBL rocks. Since that, I brought few JBL Bluetooth speaker, JBL never disappointment me.
  12. macrumors 6502a


    Jul 9, 2008
    SEC Country
    Exactly, people claim that they are terrible headphones but for the type of music I listen to my Mixr versions of Beats sound amazing. It was between some JBL headphones but the Beats looked better and sound better...
  13. macrumors 6502

    Jun 8, 2011
    So you've never used Beats at all then.
  14. macrumors 65816


    Sep 22, 2012
    These news remind of a post of Apple developing their own speakers or something like that. That's be nice.
  15. macrumors member

    Aug 27, 2008
    Apple entered the speaker business in 06-07 with the iPod Hi-Fi system. It was a pricey and a pretty big flop. I don't know anyone that bought one and Apple never followed it up with a new version or any improvements.
  16. macrumors 6502

    Jul 7, 2008
    Having heard the Beats audio on a Touchpad a couple of years back, feel free to either not include it on iDevices or at least give us the option to bypass it.

    Turning on whatever DSP/equalisation Beats provided turned Lee Alexander's bass to sonic mush on the first couple of Norah Jones' albums. Any acoustic music (Jazz, Classical etc) is NOT improved by whatever tuning this Beats stuff provides.
  17. macrumors 6502a


    Aug 21, 2013
    Waterloo, Ontario, Canada
    No... I never physically go out buy one... They are not really worth of the money... One of my friends has collection of beats headphones, I tried few and compared with my Audio Technica, ATH-M50, Senheiser HD 558, AKG K480NC, JBL Flip Bluetooth speaker, JBL Micro. They just not that good. They get really loud bass, I give you that...but everything else jus hemmmmm.... When you compare them side by side, you will notice significant differences... Everything just blow out Beats...

    Beats are just not wroth the price. If they price their headphone at least 50% cheaper, I would say Beats are good buy. For example, JBL flip at 100 dollars absolutely trash Beats Pill....
  18. macrumors 601


    Jun 27, 2007
    Central U.S.
    What I want to know is this: Will Apple continue to sell other 3rd party headphones and audio accessories now that they own Beats? You don't see them selling other laptops, tablets, phones, wireless routers, etc. Though they do sell other keyboards and mice.
  19. macrumors member


    Jul 3, 2009
    Raleigh, NC
    I had an iPod Hi-Fi at work back then, and have to say, it was hands down the best portable speaker system around then. But the price was a few miles past the steep side, and it just never caught on (shock). But sure sounded good!
  20. macrumors newbie

    Mar 9, 2014
    Thanks for buying Beats Apple, now do me a favor and buy Nintendo while you're at it.
  21. macrumors 6502

    Jul 22, 2002
    I can't wait to get the Apple Beats Heartbeats by Lady Gaga headphones for my girlfriend! :eek:


    All jokes aside, I still think this is a good deal for Apple but taking over the engineering and design is key!
  22. macrumors newbie

    Mar 9, 2014
    In actually glad Apple bought Beats. I'm excited for the new, sleek designs Jony I've gets to incorporate for these new products!
  23. macrumors newbie

    Jan 23, 2012
    Try a pair of Beats, then try AKG, Sennheiser, or Yamaha in the same price range. A whole new world awaits you.

    I've gotta say, however, that I have a pair of Apple pods stuck in my lugs as I write this. They punch way above their weight.
  24. macrumors 6502a


    Aug 30, 2013
    Saw this coming day one. One of the major draws of Beats for Apple had to of been their audio in laptops which was the companies first big play and the one area they actually stood out as being good.

    Expect to see this on late 2014-early 2015 Mac pro.


    Keyboards may not be a whole lot longer either as Apple has a few patents up their sleeve. Though cost of production could make them feel easier to just take a cut of someone elses work as with current 4k displays etc. Though should we see an iPad Pro then don't be surprised to see a keyboard cover thinner and more flexible than Microsofts with better key response, a particular issue on Microsoft ones.
  25. macrumors regular

    Oct 11, 2011
    I've compared a lot of the high end bluetooth "pill" style speakers and nothing even compares to the $50 Cambridge Audio Oontz Some of the $300 speakers have great bass and sound good at high volumes, but once you turn it down it gets real muddy. Or just the opposite. The Oontz sounds great at all volumes.

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