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Apple's Ad Campaign

Discussion in 'Apple, Industry and Internet Discussion' started by Dane D., Jul 1, 2006.

  1. macrumors 6502a

    I love the new TV ads, especially the one with the pie chart. I use them as my screensaver at work, running over and over just to drive home to the PC users what BS they put up with. Well, it looks like it is striking a nerve in some PC users.


    When I read this article, my personal theory of certain car owners was confirmed. I do not like Saturn cars, and always thought the people that bought them were PC geeks.

    You know the ads work when name calling starts. Just like politics, this writer is emotionally charged up about the ad campaign. He takes it as an attack on him personally.

    I hope Apple keeps this up because they are funny, and true.
  2. macrumors regular


    He "considered switching", if he had he would see just how true the adds are.

    He didn't say anything about the software he had to load first.
  3. macrumors 65816

    I honestly hate the adds. They are so full of BS. They may work on the average person but any one who knows much about PC it tends to tick off because of how much BS that is in them.

    To me Mr Mac is comes off as a smug little prick. And holds the exact veiw of what PC users thing of the mac comminty. It only helps cause more problems in making the view of the mac comminttee as a bunch of smug jerks who just spit out BS even stronger and make it seem even more true.

    My mom complained about the ads to me and she not a computer person as all but basicly said they are so full of BS. She said she doesnt have any of those problems they listed. And the computer works the only problems with it are all hardware issues of the fact the computer is 6 years old and is yes slow. Not anything software related at all. And as for the computer getting any real maintance done... yeah I havent really done on thing on if for almost a year now and I would be the only person who would do any of the maintainces on it.
  4. macrumors 68040

    You do know that doing that makes you seem like a (dare I say it?) "smug little twit" to your co-workers?
  5. Guest

    Apart form the ads being full of BS, they also fail to induce the desire purchase anything, The advert is about a a product called a "mac."

    hmmm very interesting, but what is a mac, the ad shows an image of an imac at the end. ok i'll assume that is the product the advertiser is trying to sell me. However if that is the product why make an comparison between a competing software vendor when the main :) is to sell hardware. It does not make any sense at all.

    The contradiction in the "I'm also a pc ad" is where the true error of trying to simultaneously compare software and hard shows. If the mac is a pc and the pc sucks therefore the mac sucks and that is the perspective i believe that majority of people will have.
  6. Demi-God (Moderator emeritus)


    What BS? I find them to be truly accurate. I'm a very experienced PC user, and virtually all of the problems with Windows mentioned in the ads are true.
  7. Guest


    windows is not the reason that a pcs usually comes in several different boxes that is a choice that a manufacture makes microsoft has nothing to do with that.
  8. macrumors 65816


    the problem with these ads? Instead of the viewer thinking "man macs seem really cool look at all they can do!" It points its finger at the PCs and says look at everything wrong with them! They don't give good reaons for someone to switch. It makes mac user seem really uppity and like they're better and if you use a PC, well you're stupid and inferior
  9. macrumors 68030


    Those ads are pretentious, I don't like them at all. They make Mac users and the Apple company look like a bunch of wankers.
  10. macrumors 604



    What ad are you talking about? and yes it is MS "fault" that PC comes in different boxes, MS could stop that by using only Dell PC for XP(it would be a made move but it could be done)
  11. macrumors 6502

    I love the ads. They are edgy and memorable. The key will be for Apple to continue to make better and better products.
  12. macrumors 6502a

    The old adage 'Humor works when based on fact' is working in these ads. Sure they may piss people off, as the above quote suggests, but for the PC people out there looking at switching I believe gets them thinking about Macintosh. It may strike a chord with some who are fed up with the BS of owning an PC. The key is, people remember them.:)
  13. Demi-God (Moderator emeritus)


    ...and your point is? :confused:

    When does the Apple ad suggest that it is Windows' fault that PCs come in different boxes?

    I'll stick by my original statement; the ads are accurate.

    While the ads do point their finger at Windows, they also provide many, many reasons why the the viewer should buy a Mac. Here are some of them...
    • Macs do not get viruses
    • Macs do not need to restart daily
    • Macs are ready out-of-the-box
    • Macs come bundled with iLife
    • Macs can do fun things (e.g. podcasting, slideshows, music, etc.)
    • Macs "speak the language" of many devices
    • Macs are highly regarded by Walt Mossberg
    • Macs can run Mac OS X and Windows
    ...Are those not all reasons to buy a Mac?
  14. macrumors 68040

    Neither does Windows

    Games ;)?

    So does Windows

    Walt Mossberg is widely known as the ultimate Mac-fanboy. Is it any surprise that he likes Macs? John Dvorak prefers Windows, should wethen switch to Windows ;)?

    Yeah, because I buy my computers based on what Walt Mossberg says about them :rolleyes:

    And before anyone gets their panties in a bunch: I'm typing this from my Mac Mini running Tiger.
  15. Demi-God (Moderator emeritus)


    I guess some people have a different idea of "fun." ;)

    No, it doesn't. The other day I plugged in my USB flash drive and it tried to install a digital camera. :rolleyes:

    Whether or not you consider these reasons valid, they are "reasons" none-the-less. The quote I was replying to said, "They don't give good reaons for someone to switch"; therefore I decided to point out that this wasn't the case.
  16. macrumors 68040

    Anything that you can do on a Mac is fun, whereas th things you can do on the PC are not fun?

    Yes, it doies

    Anecdotal evidence does not get you far.

    You pointed out things that aren't issues in the first place. "You can't have fun on a PC". Um, yes you can. "PC's need to be rebooted daily". No they dont. "Walt Mossberg loves Macs!" Well, whoop-de-do! What are we, sheeps that do whatever Walt Mossberg tells us to do?
  17. macrumors 6502

    The points in the commercials are valid. Go back to your Mac Mini.
  18. macrumors 68040

    Some of them are, some of them are not. If you REALLY think that PC's need to be restarted daily, then I must assume that the last time you used a PC was back in Windows ME-days? And if you think that you can't have fun on a PC, then you are deluding yourself.
  19. Demi-God (Moderator emeritus)


    Thank you.
  20. macrumors 68040

    Living in denial, eh ;)?
  21. macrumors 6502

    While I agree with most of those, I have to disagree with Mac are ready out-of-the-box. Especially the way the ads depict it. I just setup a new MacBook for my girlfriend and I spent 10 minutes with all the registration and initial setup and there were free trials on the Mac as well. IMO Macs are not as ready out-of-the-box as they are claimed to be.
  22. macrumors 6502

    The "PC" character is there to illustrate the substandard computing experience that many people have become accustomed to. It's not intended to represent the best possible Windows experience, and doesn't have to.
  23. macrumors 68040

    And like I already said: you CAN do fun things on a PC. In fact, you can do MORE fun things on PC than on a Mac (games are fun). And PC's do NOT need to be restarted daily. Yes, the ads do have some true things in them, but they have lots of things that are simply not true.

    Yes, the ads are funny. But I'm not sure that how effective they are at converting people to Macism.
  24. macrumors 6502

    Whatever. I'm sure someone understood my post.
  25. macrumors 6502

    i understand and after having experience with PCs for ever and finally switching because of the frustration i had with them i understand the commercials fully. I unloaded my iBook in front of my parents when i got it after college...... and opened the lid, turned it on. put my name in a couple places and then it was just running....... they were amazed and frankly so was i. I didnt have to run anything, it just worked.

    the bottom line is i didnt trust my PC and always felt like it was going to screw me over bigtime. It is a computer. It is supposed to just work, and be a reliable tool and that is exactly what my mac is. Peace of mind.

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