I love the new TV ads, especially the one with the pie chart. I use them as my screensaver at work, running over and over just to drive home to the PC users what BS they put up with. Well, it looks like it is striking a nerve in some PC users. http://www.slate.com/id/2143810/ When I read this article, my personal theory of certain car owners was confirmed. I do not like Saturn cars, and always thought the people that bought them were PC geeks. You know the ads work when name calling starts. Just like politics, this writer is emotionally charged up about the ad campaign. He takes it as an attack on him personally. I hope Apple keeps this up because they are funny, and true.