Apple today held its annual shareholder meeting. While Apple kept to its policy of not discussing upcoming products, Apple's CEO Steve Jobs reportedly replied "we hear you" when one shareholder requested that the company make the "ultimate media center," including personal video recorder functionality. The exact circumstances of the quote are unclear at this point, with conflicting reports from Macworld and Think Secret. Think Secret specifies that the shareholder was speaking in regards to Microsoft's Media Center. Jobs also mentioned a new TV ad campaign to launch next week, although the campaign's topic (iPod, Mac, etc.) was not specified. Of final note, former president of the Sierra Club Larry Fahn questioned Apple on its environmental sensitivity. Quote from Macworld Update: CNet adds that Apple's upcoming ad campaign will be geared towards promoting the Mac.