Apple's Beats Music Deal Seen as Key to Bolstering Declining iTunes Revenue Momentum

Discussion in ' News Discussion' started by MacRumors, May 28, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple reportedly is close to inking a deal with Beats Electronics for $3 billion, an acquisition that Morgan Stanley analyst Katy Huberty believes is important if Apple wants to further monetize its 800 million iTunes user base and boost revenue in its increasingly important online services division.

    Apple's online services segment, which includes iTunes, is often overlooked because it contributes so little to the company's overall revenue. But as Huberty points out in a recent message to investors, online services shouldn't be so casually tossed aside as the segment "is an underappreciated growth and margin lever for Apple." It may be small, but online services revenue is expected to grow and margins are predicted to increase in 2014, driven primarily by rising App Store revenue.

    Online services hold promise, but Apple needs to address iTunes, which is losing ground to rival music services. While App Store revenue is increasing, Huberty notes that iTunes revenue is falling as users turn to streaming services such as Pandora and Spotify to meet their music needs. This decline "raises concerns about Apple's ability to monetize the new base of emerging market customers," writes Huberty. According to Huberty's calculations, each iTunes account spent an average of $3.29 in the first quarter of this year, down 24% year-over-year.

    Huberty believes Apple could reverse this trend and improve monetization with the introduction of a subscription music service. One of the quickest ways to launch a subscription music service under the iTunes umbrella would be to acquire an existing service, something Apple appears to be doing with Beats Electronics and its Beats Music service.
    Apple's acquisition of Beats would bring not only a streaming music service, but also veteran music producer Jimmy Iovine and musician Dr. Dre to Apple. The pair are considered to be the "big prizes" of the acquisition and could help Apple negotiate favorable music deals for a streaming music service.

    Looking beyond Beats, Huberty argues that Apple also could bolster its online services with the introduction of a mobile payments option, an area of opportunity recently acknowledged by CEO Tim Cook. The launch of the rumored iWatch also may contribute to Apple's online services as customers bolster App Store revenue by purchasing apps compatible with the new device.

    Article Link: Apple's Beats Music Deal Seen as Key to Bolstering Declining iTunes Revenue Momentum
  2. Guest

    Sky Blue

    Jan 8, 2005
  3. macrumors 68030


    Aug 10, 2010
    macrumors apparently
  4. macrumors 68030


    Apr 13, 2010
    Bedfordshire, UK
    Why buy music from iTunes when I can stream whatever I want for a small monthly fee with Spotify?
  5. macrumors 68000

    Aug 11, 2008
    iTunes revenue is declining because it focuses on a dying medium (music) instead of video. It took Apple way too far into the game to launch iTunes Radio and they have ZERO focus on a Netflix/Prime competitor which is where future revenues are to be had.
  6. macrumors 65816


    Sep 2, 2010
    New York
    As a customer, I say "yay unlimited music!", but as a professional musician with music on iTunes and Spotify, I say "well, there goes my chance at paying rent with this stuff".
  7. macrumors G4

    May 10, 2004
  8. macrumors 6502a

    Jul 15, 2010
    How many songs do you buy a year. for 9.99 a month, to me it's cheaper to just buy what I want.
  9. macrumors 65816


    Apr 5, 2012
    Phaselocking Psychos somewhere on Pandora
    I get the heart of your statement, but . . . you don't REALLY think that music is a dying medium, do you? The most memorable scenes in any movie are usually made all the more memorable by well chosen music to accompany the image. Music goes much deeper than video, it's more primal than the cerebral nature of the spoken word or human interaction portrayed on the screen. Music grabs you in a way an image never can.
  10. macrumors 68040


    Jun 2, 2011
    Salt Lake City, UT
    People buy music these days? Odd...

    I kid... I kid...
  11. macrumors G4

    May 10, 2004
    40 new CDs per month, it's cheaper to pay Deezer $7.

    And the CDs are cheaper than iTunes.
  12. macrumors member

    May 28, 2014
    If you expect to pay your rent with iTunes and Spotify royalties you need to reevaluate your career in music ;)
  13. macrumors 601

    Oct 23, 2010
    It's better for consumers and artists. It gives artists and labels more control over the product or does it? Music is now like cable. Hmmm... I'm not sure how I feel about that.
  14. macrumors 68040


    Sep 21, 2008
    Exactly this. I have Spotify and can stream and have offline tracks. Why buy music I listen to only for a few months over and over and over again when I can can pay a small price for EVERYTHING I could ever want?
  15. macrumors 601

    Oct 23, 2010
    I see the logic from this perspective. If you don't have $10 a month, it's nice to be able to buy the tracks individually rather than have a reoccuring fee. However, needing to store all that music is a hassle IMO. Having both options is nice. For songs that you just like for the moment streaming is great. However, for songs you want to own downloads are great.
  16. Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    On average, 1 album a week.

    I could save a bit of money by using Spotify but I like to own my music and rarely buy at full price.
  17. macrumors 68020

    Oct 15, 2008

    I used to buy a couple albums a month.

    With Spotify, not only do I get those albums for less a month, I also get to listen to anything else too.

    If my friend recommends a band? I've got all their music.
    If I hear a song I like on the radio? I've got all their music too.

    The benefits of streaming services go far beyond any monetary savings.
  18. macrumors 68040


    Sep 21, 2008
    I agree. iTunes is too expensive when it comes to rentals. Not sure why they think they can command such a premium when I can get the same thing from Netflix, Amazon or Torrent for cheaper. I'm not going to pay $7.99 for one rental. Nor am I going to buy movies from iTunes until Apple fixes their appleid problems. I don't want a huge library attached to an "ID" that can never change and is nothing but an email address. No thanks.
  19. macrumors 68000

    May 25, 2009
    It seems that one of the major reasons Apple wants Iovine is to negotiate content deals with entertainment companies. I don't think they are as shortsighted as you think, and probably most Apple employees use prime/netflix/hulu. They're just getting stonewalled by content providers that don't want to deal with their level of control. Hopefully some acquisitions can help them in this department.

    But one amazing thing about Apple is that they have the money to overcome any deficiency if they have to. They could easily buy netflix! Hell, they could buy the cable companies themselves and still only use about half of their on hand cash. Not saying they'd want to, but still...
  20. macrumors member

    May 28, 2014
    This is the point. Lots of people like to own the "records" that they buy. Spotify is ok, but it suffers from outages like every other streaming service (carrier fault) and I consistently find it to be a pain in certain areas where I live (Denver, CO).

    I miss owning my music. If I lose my spotify subscription I lose my music. I can totally see the need to want to own what you purchase.
  21. macrumors G5


    Nov 14, 2011
    Isn't the issue that Apple is late to streaming music and are now having to spend $3B to catch up?
  22. macrumors 6502


    Aug 16, 2009
    WA state
    Great, More analyst expert guessing at work. :rolleyes: need to hurry and get them all out before wwdc and before having to backtrack on all the previous statements when this never happens.
  23. macrumors 68020

    Oct 15, 2008
    Music is a dying medium?
  24. macrumors 604


    Mar 26, 2008
    guess Apple missed an early business opportunity this time around
  25. macrumors 68000


    Nov 24, 2010
    Holy **** were still reporting on this thing? Come back to me when and if it actually happens.

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