Apple's bright future...

Discussion in 'General Mac Discussion' started by eclipse525, Apr 22, 2004.

  1. macrumors 6502a


    Aug 5, 2003
    USA, New York
  2. macrumors Penryn


    Jul 11, 2003
    Makes a lot of sense to me. Not that these same ideas haven't been posted here hundreds of times. The summary was excellent:

    "STEP BY STEP.* So while it's great that Apple seems to be winning the digital-music race, a little perspective is in order. Mac sales really need a lift, and there's a simple way to do this: cut prices. Consumers still see Macs as the most expensive PCs around. And so far, the G5 has been a sales disappointment.

    Apple needs to learn that price is determined by market demand and not its own perception of what products are worth. Its prospects look brighter now than at any point in recent memory, and it still boasts some of the fattest margins -- if not the fattest -- in the business for its PCs. Jobs & Co. has the tools to really turn Apple into a mainstream player if they can boost computers sales by dropping prices. Apple has the cash to reward shareholders with dividends. And it can easily afford to own up to stock-options expensing. It's up to the board of directors to perform the reality check necessary to shore up Apple's future. "
  3. macrumors regular

    Apr 21, 2003
    Planet Earth
    Interesting observation from the article

  4. macrumors 6502a


    Nov 17, 2003
    Sum, Ergo Sum.
    Yes, and people on the boards and analysts all need to realize that the PowerPC is not a commodity platform. Some components can be bought that way, but the entirety of the technology is one that is done in shorter runs and highers costs.

    You'd think a "Technology Editor" for Businessweek woud do a little more reasearch into his claims.

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