Apple's Data Centers Now Running on 100% Renewable Energy, Corporate Facilities at 75%

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 21, 2013.

  1. MacRumors
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    MacRumors

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    Bloomberg notes that Apple has posted the 2012 update of its environmental policy pages, noting that the company has now achieved 100% renewable energy usage at all of its data centers. On a worldwide basis, the company's corporate facilities are now running on 75% renewable energy, up from 35% just two years ago.
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    The move to 100% renewable energy for its data centers represents the completion of a commitment the company made last May to address criticism from Greenpeace over its energy usage. While Greenpeace's ratings were based on erroneous calculations and assumptions, Apple took the opportunity to make more public statements about its energy usage and plans.

    Apple estimates that its carbon footprint for 2012 included 30.9 million metric tons of greenhouse gas emissions, with 98% of that total directly related to the life cycles of its products. The total represents a 34% increase over the company's 2011 estimates, but Apple notes that recent increases have been driven primarily by growth in its sales, with emissions per dollar of revenue decreasing by 21.5% from 2008 to 2012.

    Article Link: Apple's Data Centers Now Running on 100% Renewable Energy, Corporate Facilities at 75%
     
  2. Intarweb
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    macrumors 6502a

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  3. Joe-Diver
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    macrumors 6502

    Joe-Diver

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  4. profets
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    macrumors 68000

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  5. Skika
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    macrumors 68020

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    I think this is GREAT news!

    Inb4 cynics hate.

    Edit: too late :(
     
  6. tann
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    macrumors 65816

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  7. gnasher729
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    gnasher729

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    Strong protest. Apple doesn't give a damn what Greenpeace thinks (and nor should anyone else). Apple doesn't care about Greenpeace. They _do_ care about the environment.

    And Apple still doesn't donate any money to Greenpeace (which is how all that animosity of Greenpeace towards Apple started).
     
  8. mmcxiiad
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    macrumors 6502

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    actually the cloud is blocking the solar panels
     
  9. aprofetto8
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    macrumors regular

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    #9
    Oh I get it.

    No wind = no windmill action = iCloud downage.

    Just kidding, well not really.
     
  10. RoelJuun
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    RoelJuun

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    #10
    I guess Green Peace will find other things to b*tch about :rolleyes:
     
  11. Jetson
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    Jetson

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    Fantastic! Apple is leading the way with energy innovation.

    :D
     
  12. mmcxiiad
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    macrumors 6502

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    to make this 100% accurate: replace could with will
     
  13. iGrip
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    iGrip

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  14. Porco
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    Porco

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    Several analysts have responded with surprise to the news, as they assumed everyone was as full of hot air as them and so required no generation of additional energy. :p
     
  15. iGrip
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    iGrip

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    #15
    Apple cares about only one thing: Maximizing total profits.

    The fact that they pay substantially more for green power tells me that Apple feels the PR benefit outweighs the higher costs of using green power, and will result in a larger bottom line.
     
  16. needfx
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    needfx

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    beam me up Scotty

    one moment sir, solar batteries still recharging
     
  17. bbeagle
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    bbeagle

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  18. 8281
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    macrumors 6502

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    Hopefully other organizations take note and start their own initiative. And not just tech companies, either, any business and actually any municipality could probably learn something about maintaining consistent service using renewable energy.
     
  19. SingularityG
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    SingularityG

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    Imagine how amazing it would be to have this self-sufficient iDevices natively.:)
     
  20. LeandrodaFL
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    LeandrodaFL

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    #20
    that menas that they dont pay for energy anymore? They have their own solar panels?

    Only that would make sense to me as no company cares about going green, only about getting more profit
     
  21. AQUADock
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    AQUADock

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    You do realize that the solar panels cost money.
     
  22. Macboy Pro
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    macrumors 6502a

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    #22
    Good News and congrats to Apple. The rest of the world needs to hurry up. We are running out of Oil and Natural Gas.... We only have 200 years worth left... :eek::eek::eek:
     
  23. lifeinhd
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    lifeinhd

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    Greenpeace: "100%? That's pathetic, we expect at least 200%! What is this rubbish?"

    :rolleyes:
     
  24. haplain
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    #24
    And how long do you think it will be before Green Peace comes up with their own arbitrarily generated estimate at that... I'm guess within the month we will have a report hit the web that only 31.289198489218193892348202181% of their power is renewable...
     
  25. topgunn
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    topgunn

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    #25
    In other news, Aeolus is suing Apple for patent infringement.
     

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