I am surprised Apple is so daft. Blogging has changed the way people communicate on the net. Its popularity is explosive, it's simple yet revolutionary, everyone has something to say... but Apple hasn't made a single play. No, Apple isn't even on the sidelines. Or in the stadium at all, for that matter. The only blog I have found is on Apple's promotional student website. And then there is .Mac. Slow, boring, expensive .Mac. Why not capitalize on something that's clearly attuned with Apple brand values? Not everyone needs a website. But everyone needs a blog. It would be the perfect asset to .Mac. Provide a highly customizable blog interface. Scrap the personal web site templates which are neglected anyway, and consolidate them into blogs. Create a new .Mac app for streamlined user input, RSS syndication, community functions and iLife family products. Then create a blogging widget, sync with iPod, Backup to iDisk. Sync your favorite blogs on the run. Use iCal to correlate with the blog framework. The list goes on! The .Mac "groups" are a big leap forward... but very far from where it could be. Blogs are cheap. Free, in fact. But just imagine what Apple could do if they tried... So c'mon Apple... wake up and smell the coffee.