Apple's Growing Success, 2002-2006

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    Category: News and Press Releases
    Link: Apple's Growing Success, 2002-2006
    Description:: From 2002 to 2006, Apple has continued with its strategic plan. Since Steve Jobs returned to Apple as a consultant in 1997, every aspect of the company has changed. The retail strategy has been extremely successful, and more than 65 million iPods have been sold since its introduction in 2001. Apple's market share in computers is now at 6.1%, higher than that of Toshiba, and behind Dell, HP, and Gateway. Apple is now in fourth place.

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