Seriously they could have diverted all this effort to "crack" the authentication to refining their product to become an approved accessory provider.
Why would people bother buying this? If they have to bypass the authentication then something is clearly wrong with this cheap Chinese product.
One of the reasons that you have to pay so much for a lightning cable is because apple tried to prevent competition by adding an authentication chip.
A while ago, Lexmark made printers and added special chips to their ink cartridges so that you were locked into buying ink from them. They sued anyone who made a compatible ink cartridge by cracking the authentication under DMCA. The supreme court ruled that you can try to keep people from competing with you with a software lock, but you can't sue for DMCA violation if they can bypass it, since people are buying the ink, not the authentication software.
These are standard anti-competitive practices done by companies who don't want to innovate or compete, but to lock in. It's bad for the consumer.
Apple does something similar with the lightning cables, which they couldn't do with the 20 pin dock connector because it was already out in the wild. For every apple approved lightning cable you buy, apple makes some money off of it because monoprice and amazon etc pay apple a license and approval fee. That's why you can buy a dock cable for $3 and a lighting cable for $20 (15 on amazon).
By bypassing, they can drive down the price. If you don't like or trust the cheap ones, no one is preventing you from paying for the peace of mind of buying an apple cable. Same with people who are worried their monitors won't work well with their mac, they can pay extra for their cinema displays.
I don't think making a charging cable is brain surgery, it is a pretty straightforward process, even with apple adding in all sorts of circuitry to make it confusing. If my iphone 5 lasted more than 12 hours without a charge, i wouldn't need to buy so many lightning cables