Apple's 'Master Negotiator and Product Resuscitator' Eddy Cue Profiled

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 31, 2012.

  1. macrumors bot

    MacRumors

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    #1
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    With Apple's management changes announced earlier this week, several current executives have seen expansions of their responsibilities. Among those is Eddy Cue, Apple's senior vice president for Internet Software and Services, who is seeing Siri and Maps added to his portfolio.

    Cue's responsibilities have grown substantially throughout during his 23 years at Apple, from the company's online store to the iTunes Store to the App Store. More recently, Cue has added the iBookstore, iCloud, and iAd to his responsibilities, and just over a year ago he was promoted to the senior executive team.

    CNET today published a profile of Cue, offering an interesting glimpse of the executive who has reportedly played a crucial role in holding Apple's content services together in a landscape that involves frequently contentious negotiations with third parties.
    The entire lengthy profile is a solid background on the challenges faced by Cue and how his calm temperament served as a bridge between Steve Jobs and media executives involved in negotiations.
    Cue certainly remains busy, not only maintaining the ever-increasing stable of licensing agreements with content providers across music, movies, books, and more, but also taking on the more recent challenges of building out iCloud and now fixing Siri and Maps.

    Article Link: Apple's 'Master Negotiator and Product Resuscitator' Eddy Cue Profiled
     
  2. macrumors 6502a

    mankar4

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    #2
    Looking forward to Eddy's development of maps and the new radio service!
     
  3. macrumors regular

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    #3
    Competence trumps ego.
     
  4. macrumors 6502

    thelonelylimo

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    #4
    thanks for the iPad mini Eddy. :)
     
  5. macrumors 68000

    nikhsub1

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    #5
    Much respect for Eddy, that's for sure.
     
  6. macrumors member

    Junipr

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    #6
    You might say Eddy forstalled the collapsed between Apple and music corps with an approach that was on cue.. :sorry:
     
  7. macrumors G4

    Small White Car

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    #7
    I never knew much about Cue which I took as a sign that he was a good guy. No news is good news for this kind of thing.

    Looks like that was the actual case.
     
  8. macrumors 6502a

    Mykbibby

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    #8
    Ive never seen such terrible puns in my life.
     
  9. macrumors 6502a

    east85

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    #9
    [​IMG]

    A photo with Rupert Murdoch usually makes people look like corporate slime,
    but not Eddy!
     
  10. macrumors 65816

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    #10
    Ive got to agree with you.
     
  11. macrumors 65816

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    #11
    am i missing how transforming mobileme into icloud (as it is now) is some work of genius?
     
  12. macrumors 68000

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    #12
    Yes.
     
  13. macrumors 6502

    Mac Fly (film)

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    #13
    He always knows where to place his cue.
     
  14. macrumors G4

    Small White Car

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    #14
    I'm assuming they're comparing early MobileMe to now which, yes, was pretty unreliable. Later MM worked better but I guess that's attributed to Cue too.
     
  15. macrumors regular

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    #15
    Kind of off topic, but I've never understood the hyphenation of people whose parents are from "ethnic" countries. Nobody is ever described as a British-American. Or even an Australian-American.
     
  16. macrumors 68000

    cmichaelb

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    #16
    :D well done! Glad he got those deals worked out, or his goose would have been Cooked. ;)
     
  17. macrumors 6502a

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    #17
    Always carry Purell with you. And holy water.
     
  18. macrumors 65816

    Battlefield Fan

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    #18
    Siri and maybe maps have great potential. Let us hope he can bring that out.
     
  19. macrumors 65816

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    #19
    It isn't to someone who just logs in to iCloud. But it is, to all the people behind the scenes that made it happen.
     
  20. macrumors 68030

    Popeye206

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    #20
    It will be interesting to see the fruits of these changes.... It seems as though Tim Cook is not happy with some of the recent mistakes and how the changes on the retail side have affected the customer experience and the employee morale.

    I think these changes overall will be good for Apple.
     
  21. macrumors 65816

    Joined:
    Mar 13, 2006
    #21
    thanks. now i get it

    into what exactly?

    i see the disaster that was mobileme but the not the huge success of icloud
     
  22. macrumors 6502a

    east85

    Joined:
    Jun 24, 2010
    #22
    The company didn't fall behind the curb and managed to implement a cloud that was more useful for the average person and geared towards convenience. Just look at how iOS and OS X have integrated the cloud to make your life that much easier. Whether that's genius to you or not, that's your own call. I'm pretty impressed personally.
     
  23. macrumors 68000

    Joined:
    Jan 9, 2007
    #23
    A better title for MobileMe was "Contacts and Calendar Database Ruiner". Even when it worked correctly it didn't offer much of a value proposition to customers.

    iCloud, besides fixing the problems MobileMe had, is now central to the OS X and iOS experience. The way you can bootstrap an iPad or iPhone or new Mac right out of the box just by entering your email address is a great leap forward.

    Documents in the cloud and key/value storage for app developers is also great.
     
  24. JAT
    macrumors 603

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    #24
    Is the "sorry" for the spelling error or the puns? Either way...you should be!
     
  25. macrumors member

    Joined:
    Jul 30, 2010
    #25
    on Cue, as always.
     

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