Apple's New "Cards" iPhone App Sends Real Holiday Cards

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 4, 2011.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    [​IMG]


    Apple today introduced a new iOS app called Cards. It's an iOS version of the greeting card-maker built-in to iPhoto, but with a twist -- instead of printing shipping cards to the user, Apple takes care of printing, mailing, and postage -- and sends the card directly to the recipient, with a push notification going to the phone upon delivery.

    As iOS SVP Scott Forstall explains, "you create the card on your iPhone, and we'll do the rest."

    Users will take pictures, design the card (choosing from 21 different designs), customize the greeting and Apple takes care of the rest. Cards will cost $2.99 each when mailed within the US. The Cards app itself will be a free download, launching October 12th.

    Image courtesy This Is My Next

    Article Link: Apple's New "Cards" iPhone App Sends Real Holiday Cards
     
  2. Moderator emeritus

    Hellhammer

    Joined:
    Dec 10, 2008
    Location:
    Finland
  3. macrumors 6502a

    Joined:
    Nov 10, 2006
    #3
    Was this some manager's pet project that they managed to get approved? With all Apple is doing, starting to compete against Hallmark and getting into the printing business seems an odd choice.
     
  4. macrumors 6502a

    Nicky G

    Joined:
    Mar 24, 2002
    Location:
    Baltimore & NYC
    #4
    Bah -- who needs an iPhone 5, when I have... CARDS! :rolleyes:
     
  5. macrumors G5

    nagromme

    Joined:
    May 2, 2002
    #5
    Oh no, iCards lives! :eek:

    Actually this solves a real-world problem for me—I’m ALWAYS really lame about getting cards out when I should.

    And I could use my own art (even painted on iPad) instead of photos, so they'd be more personal than a store-bought card too.

    Apple’s been printing cards, via iPhoto’s service, for years. This is an evolution of that. Only a small feature. But what’s wrong with developing small features sometimes? I’d hate to use a platform with only the big features!
     
  6. macrumors 6502a

    andylyon

    Joined:
    Jul 23, 2008
    Location:
    London
    #6
    They were already in the printing business beforehand with the cards they did from iPhoto so it's not a major step.
     
  7. macrumors 6502a

    Joined:
    Sep 21, 2009
    Location:
    Tennessee
    #7
    I can see some usefulness for this app. Especially among those people who really like to send thank you notes, reminders, and such. The Post Office will surely love this, too...
     
  8. macrumors 6502a

    Joined:
    Nov 10, 2006
    #8
    Hmm. I didn't know it was already done in iPhotos. I guess it's a natural extension and a sign that Apple won't be pulling out of this area any time soon.
     
  9. macrumors 6502a

    Sackvillenb

    Joined:
    Mar 1, 2011
    Location:
    Canada! \m/
    #9
    this is... kind of hilarious... but hey, it's cooler than not having this service.
     
  10. macrumors 6502

    Joined:
    Sep 17, 2006
    #10
    Go Vols! :D
     
  11. macrumors 6502a

    Cameront9

    Joined:
    Aug 6, 2006
    #11
    Reminds me of Bill Atikinson's Photocard App.
     
  12. macrumors 6502

    Joined:
    Sep 17, 2006
    #12
    "Find My Friends" is bad news. It might as well be called Husband Tracker. You know you can't refuse to share your location with your wife.
     
  13. macrumors 6502a

    Joined:
    Jun 19, 2006
  14. macrumors member

    Joined:
    May 21, 2010
    #14
    What?

    I thought I was on the Onion site... this is... an Apple without Steve Jobs.
     
  15. macrumors 601

    HiRez

    Joined:
    Jan 6, 2004
    Location:
    Western US
    #15
    I think this was right about the time my AAPL shares started getting hammered. Ugh.
     
  16. macrumors 68030

    Joined:
    Oct 24, 2003
    Location:
    The Amalgamated States of Central North America
    #16
    Does Apple have someone to sign the card for you or are the sent unsigned?
     
  17. macrumors 68030

    Joined:
    Mar 30, 2004
    #17
    Cards would've been pretty cool if it integrated with iMessage. Missing iPad support is another missed opportunity.
     
  18. macrumors 601

    HiRez

    Joined:
    Jan 6, 2004
    Location:
    Western US
    #18
    I was waiting for him to say "We believe the future is in printers!" Seriously, there is nothing wrong with a cards service, but I think it left a bad impression to lead off with that because you know everyone in the audience (and investors watching from home) was thinking "So this is Tim Cook's first big idea?". Not fair, but it was there.
     
  19. macrumors newbie

    Joined:
    Jun 30, 2010
    #19
    Why pay $3 for a Custom Card, when you can get it Free!?!

    You can already get beautiful custom cards online, at www.iCardsRUs.com for less than a $1 each, plus a FREE Trial. ;)
     
  20. macrumors member

    Joined:
    Apr 19, 2007
    #20
    Why would you want to hide your location from her?
     
  21. macrumors 68020

    Pink∆Floyd

    Joined:
    Nov 21, 2009
    Location:
    Up There
    #21
    Cards?

    Why did they stick something so random in the keynote?
     
  22. macrumors newbie

    Joined:
    Oct 4, 2011
    #22
  23. macrumors regular

    Joined:
    Apr 24, 2010
    #23
  24. macrumors member

    Joined:
    Aug 21, 2008
    Location:
    UK
    #24
    Samsung would love to hear from you. Bet they'll do anything to help put an injunction on any Apple product (or slavish copy of an existing idea ;))
    As a fellow developer (non iOS), I feel for you. Sucks to feel gutted, I'm sure...

    Seriously, Apple are starting to have too many glass roofs to be throwing stones around :rolleyes:
     
  25. macrumors 603

    justperry

    #25
    If you did not patent it you can't do anything about it.
    Also, it seems to Me this is so common that you really can not patent it.
    So yeah, as Nonameowns said you're ****ed.
     

Share This Page