Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 23, 2014.

  1. macrumors bot

    MacRumors

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    Apple today unveiled a new section on its website dedicated to the "Powerful" ad that made its prime time television premiere on Tuesday. The commercial promotes the message that with the capabilities of the iPhone 5s "You're more powerful than you think."

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    The accompanying website continues this "Powerful" theme that promotes the iPhone 5s as having the power "to create, shape, and share your life. The power to do everyday things in extraordinary ways, and to do extraordinary things every day." The new page includes both a high-definition version of the television commercial as well as links to all the apps showcased in the advertisement. The apps include Star Walk [iTunes], Instant Heart Rate [iTunes], Word Lens [iTunes], AmpliTube [iTunes], Luminair [iTunes] and Pacific Rim [iTunes].

    The "Powerful" ad features "Gigantic" by the Pixies [iTunes] playing in the background while iPhone 5s owners use their iPhone to play music, create art and even launch amateur rockets. This new television advertisement follows the company's earlier "Your Verse" campaign that showcases how individuals are using the iPad in amazing ways.

    Article Link: Apple's New 'Powerful' iPhone 5s Micro-Site Profiles Apps from Latest TV Ad
     
  2. macrumors 68020

    carjakester

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  3. macrumors 65816

    Santabean2000

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  4. Guest

    Sky Blue

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  5. macrumors 68020

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    #5
    Can't wait to see what the next iPhone can do ;)
     
  6. macrumors 68000

    Parasprite

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    #6
    Glad to see some WordLens love; It has so much potential.
     
  7. macrumors 6502a

    Richardgm

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    #7
    I just realized that is spot is just a glorified version of "there's an app for that."
     
  8. macrumors newbie

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    #8
    Steve Jobs was saying something about this a long long time ago. I believe it went something like: Apple has a big marketing and advertising budget, but it is using it only for itself right now. How's about it would use it for promoting some of the apps made by developers...

    So, great to see this, great to see Apple standing behind developers. Advertising their work.
     
  9. macrumors 6502

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    #9
    This is one of the best ads I have seen from Apple since Steve passed, I want to see more like this.
     
  10. macrumors 68000

    Kariya

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    #10
    Swing and miss. The point isn't the app store. Its what in the app store which average joe may not know about.
     
  11. macrumors 6502

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    #11
    I still prefer your verse ads - I felt realy impress with it and it takes you think the iPad is more than a web surfing tavlet but these new iPhone ads are just like normal ads which you see and don't feel any emotion from - that what made the your verse very good!
     
  12. macrumors 6502a

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    #12
    So powerful that I still can't attach a document to an existing email chain.
     
  13. macrumors 6502a

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    #13
    The next iPhone ... REALLY — you mean what the new apps can do?
     
  14. macrumors 68020

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    #14
    Ever since that 'Better' TV ad I feel like Apple has stepped back up to it's A Game. This is another great example of that.
     
  15. macrumors regular

    thisrocks

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    #15
    My dox are all in my OneDrive, so can always copy a link to clipboard ^_^

    Have you tried sending a document via new email and then copying the attachment? It's a bit round-about but works fine for other attachment types...
     
  16. macrumors 65816

    Four oF NINE

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  17. macrumors 604

    thejadedmonkey

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    That's a really poor website.

    It doesn't work on mobile, and due to the shadows across the phone it looked like a GS4, not a 5s!
     
  18. macrumors 68020

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    #18
    Powerful phone means there will be powerful apps... The better the API's and operating system, the better the apps...
     
  19. macrumors 68040

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    #19
    Heart rate monitor as a $2 app? Timing is so convenient...:D
     
  20. macrumors 6502a

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    #20

    I'm aware of the workaround. Self described "powerful" tools shouldn't need workaround for something as basic as Reply All and insert document.
     
  21. NOV
    macrumors 6502

    NOV

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    #21
    Yeah, when I come to think of it, tagging or naming a picture after I took it ;)
     
  22. macrumors 6502a

    brianvictor7

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    #22
    Great. Now I have a grungy refrain of "Gigantic" running through my head. Odd how they name this thing "Powerful" when few will ever remember by that name.

    The imagery of the commercial was great. The selection of showcased apps was intriguing. Unfortunately, I must be getting too old to appreciate the music track. :D
     
  23. macrumors 6502a

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    #23
    Ain't that a fact!
     
  24. macrumors regular

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    #24
    Apple TV ads don't have a lot of brightness in them. They have dark backgrounds, generally low light, etc. Contrast that with Samsung TV ads. They're very bright. I kinda like bright.
     
  25. macrumors 65816

    Nightarchaon

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    #25
    Translation :

    Apple : Please people, buy iPhone 5S's now , we need to run down stock before we announce the 6 and want to get as much money as we can for these before we have to sell them off "cheap" :rolleyes:
     

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